I am a creative and detail-oriented visual designer with over 14 years of experience in graphic design, digital marketing, and visual communication across Tunisia and Saudi Arabia. I hold a Doctorate in Design and blend academic rigor with hands-on practice in art direction, branding, and digital strategy. I specialize in developing innovative visual concepts and AI-driven design solutions with a user-centered focus. I excel at managing projects from concept to final production with precision and artistic sensitivity, collaborating with multidisciplinary teams to deliver compelling brand experiences. I am passionate about exploring new visual languages, AI-assisted workflows, and ensuring brand consistency across channels.

Raghda Ben Ayed

I am a creative and detail-oriented visual designer with over 14 years of experience in graphic design, digital marketing, and visual communication across Tunisia and Saudi Arabia. I hold a Doctorate in Design and blend academic rigor with hands-on practice in art direction, branding, and digital strategy. I specialize in developing innovative visual concepts and AI-driven design solutions with a user-centered focus. I excel at managing projects from concept to final production with precision and artistic sensitivity, collaborating with multidisciplinary teams to deliver compelling brand experiences. I am passionate about exploring new visual languages, AI-assisted workflows, and ensuring brand consistency across channels.

Available to hire

I am a creative and detail-oriented visual designer with over 14 years of experience in graphic design, digital marketing, and visual communication across Tunisia and Saudi Arabia. I hold a Doctorate in Design and blend academic rigor with hands-on practice in art direction, branding, and digital strategy. I specialize in developing innovative visual concepts and AI-driven design solutions with a user-centered focus.

I excel at managing projects from concept to final production with precision and artistic sensitivity, collaborating with multidisciplinary teams to deliver compelling brand experiences. I am passionate about exploring new visual languages, AI-assisted workflows, and ensuring brand consistency across channels.

See more

Language

Arabic
Fluent
French
Advanced
English
Advanced

Work Experience

Senior Graphic Designer at MAHAM Research and Marketing Co.
October 1, 2024 - October 1, 2024
Led the development of visual identities, advertising materials, and marketing content. Integrated AI tools to enhance visual production quality and workflow efficiency. Collaborated with multidisciplinary teams on branding and digital communication projects.
Digital Marketing & Visual Consultant at Camélia Scent Art & Fragrance
December 1, 2022 - December 1, 2022
Developed creative campaigns for social media and product launches. Created digital content and packaging visuals aligned with brand identity. Implemented design strategies to strengthen brand image.
Consultant in Digital Marketing and Visual Strategy at Pigmau Derme – Lac 2
June 1, 2022 - June 1, 2022
Designed promotional visuals and marketing materials. Managed online branding projects for skincare and beauty products.
Web Designer at NAVItrends
September 1, 2020 - September 1, 2020
Designed responsive websites and optimized user interfaces. Collaborated with developers to enhance UX/UI quality and brand consistency.
Art Director (Freelance) at Shutterstore / ISMY LAND / Various Clients
January 1, 2018 - January 1, 2018
Created brand guidelines, visuals, and promotional campaigns. Managed visual communication strategies for local and international clients.
Graphic Designer at Chambre Économique Africaine ACN
January 1, 2016 - January 1, 2016
Produced corporate visuals, event materials, and social media content. Supervised junior designers and maintained visual identity consistency.

Education

PhD in Design Sciences and Technologies at Higher School of Science and Technology of Design, La Manouba
January 1, 2015 - January 1, 2019
Master’s Degree in Art and Design Sciences at Higher Institute of Fine Arts of Tunis
January 1, 2011 - January 1, 2013
National Diploma in Art and Communication at Higher Institute of Arts and Crafts of Sfax
January 1, 2007 - January 1, 2011

Qualifications

Design graphique appliqué à la didactique
January 1, 2020 - November 5, 2025
APIA Award
January 1, 2017 - November 5, 2025
PACKTEC Award
January 1, 2011 - November 5, 2025
Ministry of Culture Award
January 1, 2009 - November 5, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Retail, Software & Internet