Viktoria Yakovleva
I am a Strategic Marketing Manager with over 20 years of experience in building integrated marketing systems across various industries.
About
I am a Strategic Marketing Manager with over 20 years of experience in building integrated marketing systems across various industries. My multifaceted approach includes not just strategy but also hands-on execution, ensuring clarity and efficiency in every stage of the marketing funnel. I thrive on translating complex methodologies into clear value propositions and creating scalable marketing systems tailored for international audiences.
- 20 years' experience
- Joined May 2026
Industry experience
- Consumer Goods
- Education
- Media & Entertainment
- Professional Services
- Software & Internet
More experts in Wroclaw, Poland
Work experience· 4 roles
Conducted strategic and execution engagements across B2B, SaaS, mobile apps, e-commerce, and subscription products. Developed digital maturity assessments, managed full paid campaign strategies, and implemented conversion tracking architectures.
Owned full strategic marketing operations at a B2B firm, developing a comprehensive marketing function that included channel strategy, paid acquisition, and sales alignment, leading to significant increases in inbound leads.
Managed over 30 projects across various sectors, focusing on digital strategy development, audience research, paid acquisition management, and email lifecycle designs, delivering measurable performance improvements.
Education
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