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I am a Strategic Marketing Manager with over 20 years of experience in building integrated marketing systems across various industries. My multifaceted approach includes not just strategy but also hands-on execution, ensuring clarity and efficiency in every stage of the marketing funnel. I thrive on translating complex methodologies into clear value propositions and creating scalable marketing systems tailored for international audiences.…I am a Strategic Marketing Manager with over 20 years of experience in building integrated marketing systems across various industries. My multifaceted approach includes not just strategy but also hands-on execution, ensuring clarity and efficiency in every stage of the marketing funnel. I thrive on translating complex methodologies into clear value propositions and creating scalable marketing systems tailored for international audiences.

Viktoria Yakovleva

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I am a Strategic Marketing Manager with over 20 years of experience in building integrated marketing systems across various industries. My multifaceted approach includes not just strategy but also hands-on execution, ensuring clarity and efficiency in every stage of the marketing funnel. I thrive on translating complex methodologies into clear value propositions and creating scalable marketing systems tailored for international audiences.…I am a Strategic Marketing Manager with over 20 years of experience in building integrated marketing systems across various industries. My multifaceted approach includes not just strategy but also hands-on execution, ensuring clarity and efficiency in every stage of the marketing funnel. I thrive on translating complex methodologies into clear value propositions and creating scalable marketing systems tailored for international audiences.

Available to hire

I am a Strategic Marketing Manager with over 20 years of experience in building integrated marketing systems across various industries. My multifaceted approach includes not just strategy but also hands-on execution, ensuring clarity and efficiency in every stage of the marketing funnel. I thrive on translating complex methodologies into clear value propositions and creating scalable marketing systems tailored for international audiences.

Skills

SEO

CRM

Experience Level

SEO

Expert

CRM

Expert

Language

English

Advanced

Polish

Advanced

Belarusian

Fluent

Russian

Fluent

Work Experience

Freelance Marketing Consultant at Self-employed

September 1, 2024 - Present

Conducted strategic and execution engagements across B2B, SaaS, mobile apps, e-commerce, and subscription products. Developed digital maturity assessments, managed full paid campaign strategies, and implemented conversion tracking architectures.

Marketing Lead at Sinergia - B2B Packaging Equipment

May 1, 2021 - November 1, 2024

Owned full strategic marketing operations at a B2B firm, developing a comprehensive marketing function that included channel strategy, paid acquisition, and sales alignment, leading to significant increases in inbound leads.

Digital Marketing Strategist at Marketeam / Marksyst Agency

January 1, 2015 - April 1, 2021

Managed over 30 projects across various sectors, focusing on digital strategy development, audience research, paid acquisition management, and email lifecycle designs, delivering measurable performance improvements.

Digital Marketing Manager at ASBIS - Prestigio & Canyon

January 1, 2005 - January 1, 2014

Developed and executed digital brand strategies across multiple international markets, managing large budgets and cultivating B2B and B2C marketing tactics effectively.