I am a Strategic Marketing Manager with over 20 years of experience in building integrated marketing systems across various industries. My multifaceted approach includes not just strategy but also hands-on execution, ensuring clarity and efficiency in every stage of the marketing funnel. I thrive on translating complex methodologies into clear value propositions and creating scalable marketing systems tailored for international audiences.

Viktoria Yakovleva

I am a Strategic Marketing Manager with over 20 years of experience in building integrated marketing systems across various industries. My multifaceted approach includes not just strategy but also hands-on execution, ensuring clarity and efficiency in every stage of the marketing funnel. I thrive on translating complex methodologies into clear value propositions and creating scalable marketing systems tailored for international audiences.

Available to hire

I am a Strategic Marketing Manager with over 20 years of experience in building integrated marketing systems across various industries. My multifaceted approach includes not just strategy but also hands-on execution, ensuring clarity and efficiency in every stage of the marketing funnel. I thrive on translating complex methodologies into clear value propositions and creating scalable marketing systems tailored for international audiences.

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Experience Level

Expert
Expert

Language

English
Advanced
Polish
Advanced
Belarusian
Fluent
Russian
Fluent

Work Experience

Freelance Marketing Consultant at Self-employed
September 1, 2024 - Present
Conducted strategic and execution engagements across B2B, SaaS, mobile apps, e-commerce, and subscription products. Developed digital maturity assessments, managed full paid campaign strategies, and implemented conversion tracking architectures.
Marketing Lead at Sinergia - B2B Packaging Equipment
May 1, 2021 - November 1, 2024
Owned full strategic marketing operations at a B2B firm, developing a comprehensive marketing function that included channel strategy, paid acquisition, and sales alignment, leading to significant increases in inbound leads.
Digital Marketing Strategist at Marketeam / Marksyst Agency
January 1, 2015 - April 1, 2021
Managed over 30 projects across various sectors, focusing on digital strategy development, audience research, paid acquisition management, and email lifecycle designs, delivering measurable performance improvements.
Digital Marketing Manager at ASBIS - Prestigio & Canyon
January 1, 2005 - January 1, 2014
Developed and executed digital brand strategies across multiple international markets, managing large budgets and cultivating B2B and B2C marketing tactics effectively.

Education

Biology at International Sakharov Environmental University
January 11, 2030 - May 6, 2026
Marketing in a Digital World at University of Illinois at Urbana-Champaign (Coursera)
January 11, 2030 - May 6, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Education, Media & Entertainment, Professional Services, Software & Internet

Experience Level

Expert
Expert

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