Available to hire
Founder & CEO of 4LIV - a strategic marketing agency specialising in healthcare, wellness, and supplement brands.
6+ years of hands-on experience.
Markets: US, Australian, Ukrainian.
Team that doesn’t need to be checked on twice.
We don’t scale by adding clients - we scale by going deeper.
What we do:
· Strategy: Market Research · Marketing Strategy · Customer Surveys · Brand Audits
· Content & Creative: Social Media Marketing · Video Production · Copywriting · UGC & EGC
· Paid Media & Partnerships: Paid Advertising (Meta, TikTok) · Affiliate & Influencer Partnerships
Research and analytics are the base. Everything else is built from there.
I’m always curious about how brands shape trust, how culture shapes marketing, and how people make decisions. I enjoy meaningful conversations, fresh perspectives, and connecting with people who think differently.
Open to worldwide collaborations, new connections, and a good conversation. Say hi.
Skills
Language
English
Advanced
Ukrainian
Fluent
Work Experience
TechSors at Marketing Strategist
March 1, 2019 - September 30, 2024Influencer & Affiliate Marketing Manager / Head of Outreach
Oct 2022 – Sep 2024
Influencer & Affiliate Operations: Managed end-to-end influencer campaigns and affiliate programs via ShareASale and CBDaffs; negotiated rates, approved content, and tracked ROI.
PR & Agency Coordination: Acted as the primary point of contact for PR agencies, managing budgets, requirements, and publication schedules to ensure consistent brand visibility.
Partnership Management: Developed and maintained strategic merchant partnerships and B2B collaborations to expand market reach.
Social Media Management: Optimized content calendars and engagement metrics across major platforms to align with overall marketing goals.
Marketing Strategist
Oct 2023 – Apr 2024
Strategic Planning: Developed comprehensive marketing blueprints focused on competitive positioning and solving specific business bottlenecks.
Market Analysis: Conducted deep-dive research and SWOT analysis to provide data-driven recommendations for future brand growth.
KPI Framework: Established performance benchmarks and monitoring systems to ensure cross-departmental alignment with business objectives.
Head of Outreach
Oct 2022 – Apr 2024
Team Leadership: Led a specialized outreach team of 3; responsible for hiring, onboarding, mentoring, and performance evaluation.
Process Optimization: Standardized outreach workflows and implemented strategic plans that improved lead quality and conversion rates.
Resource Management: Managed departmental budgets and ensured financial compliance while delivering detailed performance reports to senior leadership.
Senior Brand Manager
Mar 2019 – Oct 2022
KOL & Expert Outreach: Built long-term partnerships with medical professionals, industry influencers, and high-authority wellness websites.
Multi-Channel Campaigns: Executed large-scale influencer activations across YouTube, Instagram, and Facebook, focusing on ROI and brand authority.
Seasonal Strategy: Coordinated seasonal promotional campaigns, managing the creative process and providing regular progress updates to stakeholders.
Core Expertise: * Platforms: ShareASale, CBDaffs, Meta Business Suite.
Skills: Influencer Marketing, Affiliate Management, Team Leadership, Market Research, SEO Outreach, Budget Optimization.
TechSors at Marketing Strategist
March 1, 2019 - September 30, 2024Influencer & Affiliate Marketing Manager / Head of Outreach
Oct 2022 – Sep 2024
Influencer & Affiliate Operations: Managed end-to-end influencer campaigns and affiliate programs via ShareASale and CBDaffs; negotiated rates, approved content, and tracked ROI.
PR & Agency Coordination: Acted as the primary point of contact for PR agencies, managing budgets, requirements, and publication schedules to ensure consistent brand visibility.
Partnership Management: Developed and maintained strategic merchant partnerships and B2B collaborations to expand market reach.
Social Media Management: Optimized content calendars and engagement metrics across major platforms to align with overall marketing goals.
Marketing Strategist
Oct 2023 – Apr 2024
Strategic Planning: Developed comprehensive marketing blueprints focused on competitive positioning and solving specific business bottlenecks.
Market Analysis: Conducted deep-dive research and SWOT analysis to provide data-driven recommendations for future brand growth.
KPI Framework: Established performance benchmarks and monitoring systems to ensure cross-departmental alignment with business objectives.
Head of Outreach
Oct 2022 – Apr 2024
Team Leadership: Led a specialized outreach team of 3; responsible for hiring, onboarding, mentoring, and performance evaluation.
Process Optimization: Standardized outreach workflows and implemented strategic plans that improved lead quality and conversion rates.
Resource Management: Managed departmental budgets and ensured financial compliance while delivering detailed performance reports to senior leadership.
Senior Brand Manager
Mar 2019 – Oct 2022
KOL & Expert Outreach: Built long-term partnerships with medical professionals, industry influencers, and high-authority wellness websites.
Multi-Channel Campaigns: Executed large-scale influencer activations across YouTube, Instagram, and Facebook, focusing on ROI and brand authority.
Seasonal Strategy: Coordinated seasonal promotional campaigns, managing the creative process and providing regular progress updates to stakeholders.
Core Expertise: * Platforms: ShareASale, CBDaffs, Meta Business Suite.
Skills: Influencer Marketing, Affiliate Management, Team Leadership, Market Research, SEO Outreach, Budget Optimization.
Strategic Marketing Consultant | Community Building at Gabe`s Speaking Club
July 10, 2025 - December 1, 2025We're known for working with healthcare, wellness, and supplement brands. That's our core focus — and it's not changing.
But sometimes a project comes along that just feels right. A small English speaking club that genuinely helps people grow. No big budgets, no corporate machinery — just a meaningful product and a need for smart marketing.
We said yes. A local speaking club with no marketing budget and 60 followers. Here's what strategy alone can do:
📊 Views: +84% (11.7K → 22.4K)
👥 Followers: 3× (60 → 178)
🎯 Event attendance: 5–7 → 14-15 (up to 21)
💰 Ad spend: $0
How? Strategy and content. That's it.
We built a "Success in Progress" positioning — shifting the narrative from "learn English" to "look at what these people are achieving." Club members became the content. Their stories, their progress, their faces.
Community spotlight → members reshare → free reach + social proof.
Premium identity + native speakers did the rest.
No ads. No gimmicks. Just a strategy that made people want to be part of something.
We love what we do — and we're always happy to help a brand that brings real value to people, regardless of the niche 🤝
Education
Qualifications
Industry Experience
Software & Internet, Healthcare, Media & Entertainment
4LIV manages our Instagram, Facebook, and TikTok accounts, including content planning, posting, and audience engagement. They also launched our TikTok from scratch.
The team creates all visual content: posts, Reels, videos (from concept to editing), and print materials like posters and banners now displayed in our pharmacies.
We also receive monthly analytics reports with performance insights and recommendations.
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