Melissa Lovric
Hi, I’m Melissa Lovric, an Entertainment & Event Designer and Production Designer based in New York and Los Angeles, with deep roots in Sydney’s creative scene.
About
Hi, I’m Melissa Lovric, an Entertainment & Event Designer and Production Designer based in New York and Los Angeles, with deep roots in Sydney’s creative scene. Over the past 15+ years I’ve led and contributed to projects for major brands and venues, translating concepts into immersive spaces that tell a story and engage audiences.
I thrive on turning big-picture ideas into precise, bespoke experiences—from spatial layouts and 3D renderings to branding and on-site fabrication. I work closely with production teams to ensure safety, permitting, and seamless execution, blending film, performance, music, and storytelling into memorable events.
- 16 years' experience
- Joined September 2025
Industry experience
- Media & Entertainment
- Professional Services
- Travel & Hospitality
- Software & Internet
- Other
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Work experience· 28 roles
Partner at 513; manage high-profile projects with top-tier clients in corporate, celebrity and entertainment networks; focus on spatial design, brand storytelling, production execution.
Production Designer and Art Director; led immersive spaces for corporate and consumer audiences; oversaw fabrication, installation and on-site execution; ensured safety and permitting compliance; client list includes major networks.
Production Designer & Art Director at 513. New York & Los Angeles based. Executed projects across the country, designing immersive spaces, 3D renderings, branding, and storytelling elements; oversaw fabrication, installation, and on-site execution; ensured safety, permitting, and regulatory compliance. Client list includes CBS, ABC, NBC, HBO, Netflix, Hulu, Disney+, Apple+, MAX, Amazon Prime, Comedy Central; references available.
Education
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