I’m a versatile Digital Media Specialist who crafts compelling visual content across platforms. I blend photography with storytelling, managing the full lifecycle from ideation and planning to production and post-production. I collaborate effectively with teams and clients to deliver projects that resonate with audiences and push creative boundaries. I’m always excited to collaborate with others to creatively scale content and expand my professional network.…

Matthew McKinley

I’m a versatile Digital Media Specialist who crafts compelling visual content across platforms. I blend photography with storytelling, managing the full lifecycle from ideation and planning to production and post-production. I collaborate effectively with teams and clients to deliver projects that resonate with audiences and push creative boundaries. I’m always excited to collaborate with others to creatively scale content and expand my professional network.…

Available to hire

I’m a versatile Digital Media Specialist who crafts compelling visual content across platforms. I blend photography with storytelling, managing the full lifecycle from ideation and planning to production and post-production. I collaborate effectively with teams and clients to deliver projects that resonate with audiences and push creative boundaries.

I’m always excited to collaborate with others to creatively scale content and expand my professional network.

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Skills

Experience Level

Language

English
Fluent

Work Experience

School Climate Coach at West Contra Costa Public Education Fund
February 1, 2025 - Present
Collaborate with faculty, staff, and students to establish a culture of safety, inclusion, and respect. Lead emergency preparedness drills (lockdowns and evacuations) and integrate restorative, healing-centered, and trauma-informed practices into the district’s PBIS framework to improve student behavior and well-being. Coach and train staff on PBIS, data analysis, and climate tools, resulting in improved implementation of behavioral strategies and reduced disciplinary incidents. Partner with school sites to implement Social Emotional Learning (SEL) practices, contributing to higher engagement and more positive school climate outcomes.
Creative Storyteller, Videographer & Photographer at Matthew Mckinley Enterprise (MME)
September 1, 2014 - Present
Provide full-scale photography and videography services for weddings, short films, marketing, and events. Manage a team of staff photographers, freelancers, and assistants; oversee shoots, production planning, and post-production workflows using Adobe Photoshop/Lightroom, Premiere Pro, and DaVinci Resolve. Deliver creative campaigns with a strong focus on storytelling and client satisfaction, consistently exceeding expectations.
SEL Coordinator and Digital Media Specialist at StudioFive10
April 1, 2022 - February 1, 2025
Lead SEL programming and digital media initiatives; manage data entry, conflict prevention, and alternatives to suspension to support student success. Coach trauma-exposed students to foster trust and community, plan personal development events, organize restoration circles with students, teachers, and parents, and document program growth through video and photography. Edit and publish content for social channels (Instagram, TikTok, Facebook).
Coach and Mentor Leadership Principles at Snapshot of Freedom
September 1, 2017 - December 1, 2023
Provide leadership training and coaching to executives and teams; deliver public speaking sessions for groups ranging from 50 to 13,000; advise on coping strategies and decision-making; support work-life balance and interpersonal skills.
Customer Scheduling Coordinator at Center for Social Dynamics
March 1, 2021 - December 1, 2021
Managed schedules for 60-80 employees and 100+ clients; coordinated appointments with behavioral therapists, ensured HIPAA-compliant handling of medical records and orders; supported platform Central Reach with patient, family, and clinical staff.
Schedule Coordinator at FirstSteps for Kids, Inc.
January 1, 2020 - October 1, 2020
Entered appointment information, coordinated with clients, and supported onboarding of instructors; performed data analysis to resolve missing/incorrect orders and managed ABA 1:1 sessions for 20+ instructors.
Bank Teller at Wells Fargo
July 1, 2019 - December 1, 2019
Served customers by completing account transactions, deposits, loan payments, cashing checks, issuing cashier's checks, traveler's checks, and series e bonds; delivered high-standard customer service and built client relationships.
Business Operations Coordinator/Business Development Representative at Great Place to Work US
February 1, 2018 - June 1, 2019
Organized Sales play strategy and exceeded sales quota by 15%. Managed overdue expenses via Concur. Built strong trust with coaching/mentoring leadership principles. Developed new relationships with prospective clients and led strategic planning that resulted in project awards.
Sports/Event Photographer at College Park High School
August 1, 2014 - September 1, 2017
Photographed sports and school events, delivering high-quality images and capturing moments for school communities.
Student Ambassador at Diablo Valley College
May 1, 2015 - May 1, 2017
Aided students and potential students with enrolling into DVC, answered questions about DVC, gave campus tours, and represented the college at high schools and college fairs.

Education

at Diablo Valley College
January 1, 2014 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Non-Profit Organization, Professional Services

Skills

Experience Level