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I’m Mariam Yasin, a results-driven marketing professional with an MBA in Marketing and 3+ years of experience in social media, influencer marketing, and product launches within fashion and e-commerce. I’m passionate about creating multi-channel campaigns that drive engagement, conversions, and brand growth by blending data-driven insights with creative storytelling. I’ve led global collaborations, multi-store launches, and integrated campaigns across digital and physical touchpoints, collaborating with cross-functional teams to deliver measurable business results. I’m excited to continue building brands that resonate with audiences and scale in competitive markets.…I’m Mariam Yasin, a results-driven marketing professional with an MBA in Marketing and 3+ years of experience in social media, influencer marketing, and product launches within fashion and e-commerce. I’m passionate about creating multi-channel campaigns that drive engagement, conversions, and brand growth by blending data-driven insights with creative storytelling. I’ve led global collaborations, multi-store launches, and integrated campaigns across digital and physical touchpoints, collaborating with cross-functional teams to deliver measurable business results. I’m excited to continue building brands that resonate with audiences and scale in competitive markets.

Mariam Yasin

Social Media Manager, Brand Strategist, Marketing Strategist, +5

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I’m Mariam Yasin, a results-driven marketing professional with an MBA in Marketing and 3+ years of experience in social media, influencer marketing, and product launches within fashion and e-commerce. I’m passionate about creating multi-channel campaigns that drive engagement, conversions, and brand growth by blending data-driven insights with creative storytelling. I’ve led global collaborations, multi-store launches, and integrated campaigns across digital and physical touchpoints, collaborating with cross-functional teams to deliver measurable business results. I’m excited to continue building brands that resonate with audiences and scale in competitive markets.…I’m Mariam Yasin, a results-driven marketing professional with an MBA in Marketing and 3+ years of experience in social media, influencer marketing, and product launches within fashion and e-commerce. I’m passionate about creating multi-channel campaigns that drive engagement, conversions, and brand growth by blending data-driven insights with creative storytelling. I’ve led global collaborations, multi-store launches, and integrated campaigns across digital and physical touchpoints, collaborating with cross-functional teams to deliver measurable business results. I’m excited to continue building brands that resonate with audiences and scale in competitive markets.

Available to hire

I’m Mariam Yasin, a results-driven marketing professional with an MBA in Marketing and 3+ years of experience in social media, influencer marketing, and product launches within fashion and e-commerce. I’m passionate about creating multi-channel campaigns that drive engagement, conversions, and brand growth by blending data-driven insights with creative storytelling.

I’ve led global collaborations, multi-store launches, and integrated campaigns across digital and physical touchpoints, collaborating with cross-functional teams to deliver measurable business results. I’m excited to continue building brands that resonate with audiences and scale in competitive markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Social Media Marketing and PR Executive at Sowears (Fashion Brand)

June 1, 2023 - January 1, 2026

Collaborated with 300+ influencers across the UK, USA, UAE, and Pakistan, including leading UK fashion bloggers, to increase brand awareness and engagement. Managed end-to-end product and collection launches in partnership with influencers, aligning campaign messaging with brand positioning to drive visibility and sales. Led brand’s social media management across Instagram, TikTok, and Facebook, including content creation, feed planning, scheduling, engagement, and performance tracking. Secured high-visibility branding placements through partnerships with shopping malls, overseeing exhibitions and in-mall activations to strengthen offline presence. Directed brand photoshoots and produced high-performing content, including Reels with 1M+ views. Launched seven retail stores with digital campaigns aligned to in-store branding. Initiated the brand’s podcast, coordinating guest collaborations, content planning, and promotion to enhance storytelling and audience engagement.

Intern - Marketing Department at Sowears (Fashion Brand)

May 1, 2022 - August 1, 2022

Assisted in planning and publishing daily social content while supporting campaign execution, influencer outreach, and performance reporting across Instagram and Facebook. Contributed to campaign ideation through competitor research, trend analysis, and engagement benchmarking to keep the team agile. Coordinated photoshoots and PR gifting campaigns, managed influencer communication, and supported the brand’s expanding international media presence.

Manager – Social Media Marketing & PR at Sowears (Fashion Brand)

July 1, 2025 - Present

Managed 300+ global influencer marketing campaigns end-to-end, including outreach, negotiation, content direction, and performance analysis, while overseeing brand partnerships, PR communications, and cross-functional collaboration. Developed and executed multi-channel social media strategies across Instagram, TikTok, Facebook, LinkedIn, Pinterest, and YouTube, increasing engagement and brand awareness. Analyzed website and e-commerce performance using Google Analytics and Shopify to improve conversion rates, user experience, and customer journey. Led 5 retail store launches, 10 product launches, and 8 exhibitions (UK and Dubai), aligning digital marketing campaigns, influencer collaborations, and in-store branding, achieving up to 75% increase in sales and enhanced customer acquisition.

Assistant Manager – Social Media Marketing & PR at Sowears (Fashion Brand)

November 1, 2023 - June 1, 2025

Executed influencer marketing campaigns with 100+ global influencers, driving increased reach and engagement across key markets, while supporting brand visibility through in-mall placements and offline events. Managed end-to-end social media operations, including content planning, scheduling, publishing, audience engagement, and creation of high-performing content (videos achieving 1M+ views) and brand photoshoots. Improved conversion rates by 25–30% through targeted email marketing and push notification strategies, enhancing customer retention. Supported 2 store launches and 5 product launches by aligning digital campaigns, paid advertising, and influencer marketing initiatives, managing budgets exceeding Rs. 5M to maximise reach, engagement, and ROI.

Intern - Marketing Department at Sowears (Fashion Brand)

August 1, 2023 - October 1, 2023

Supported social media management across Instagram and Facebook, including content creation, scheduling, and campaign execution. Assisted with influencer outreach, PR campaigns, performance tracking, and coordinated photoshoots to support brand growth. Conducted competitor analysis and social media trend research to improve campaign effectiveness and planning.

Marketing Executive at Edify Trainers (Online learning platform)

August 1, 2021 - August 1, 2023

Managed paid digital marketing campaigns, generating 500+ leads and optimising conversion funnels through performance analysis and user feedback. Executed social media and influencer marketing strategies to increase course enrollments while maintaining consistent content publishing and audience engagement. Collaborated with internal teams to align marketing campaigns with course launches and promotional initiatives.