Mariam Yasin

Managed 300+ global influencer marketing campaigns end-to-end, including outreach, negotiation, content direction, and performance analysis, while overseeing brand partnerships, PR communications, and cross-functional collaboration. Developed and executed multi-channel social media strategies across Instagram, TikTok, Facebook, LinkedIn, Pinterest, and YouTube, increasing engagement and brand awareness. Analyzed website and e-commerce performance using Google Analytics and Shopify to improve conversion rates, user experience, and customer journey. Led 5 retail store launches, 10 product launches, and 8 exhibitions (UK and Dubai), aligning digital marketing campaigns, influencer collaborations, and in-store branding, achieving up to 75% increase in sales and enhanced customer acquisition.

Executed influencer marketing campaigns with 100+ global influencers, driving increased reach and engagement across key markets, while supporting brand visibility through in-mall placements and offline events. Managed end-to-end social media operations, including content planning, scheduling, publishing, audience engagement, and creation of high-performing content (videos achieving 1M+ views) and brand photoshoots. Improved conversion rates by 25–30% through targeted email marketing and push notification strategies, enhancing customer retention. Supported 2 store launches and 5 product launches by aligning digital campaigns, paid advertising, and influencer marketing initiatives, managing budgets exceeding Rs. 5M to maximise reach, engagement, and ROI.

Supported social media management across Instagram and Facebook, including content creation, scheduling, and campaign execution. Assisted with influencer outreach, PR campaigns, performance tracking, and coordinated photoshoots to support brand growth. Conducted competitor analysis and social media trend research to improve campaign effectiveness and planning.