A label born from reverie. The word atzar — chance, fate — sets the tone for a design that drifts between epochs: a steampunk aviator, a vintage dirigible crossing impossible skies, hand-lettered typography that feels pulled from an old explorer’s journal. The illustration doesn’t describe the wine; it conjures a mood — adventure suspended in amber light, somewhere between memory and dream.
Art direction and graphic design working in unison: period-accurate visual language redrawn with contemporary precision, a restrained palette of ivory, gold and sepia that lets the narrative breathe without overwhelming the shelf presence. Every element earns its place — nothing decorative for decoration’s sake.
A piece for Vinitum / Jordi Masdeu, Denominació d’Origen Qualificada Priorat.
- Art Director
- Brand Designer
- Brand Strategist
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