Hi, this is Víctor. I’m an Art Director with 20+ years of experience conceptualizing visual campaigns and brand identities for entertainment, live events, and cultural productions. I have a proven track record leading design teams, developing Key Visuals for theatre and event & entertainment productions, and delivering multi-format assets in collaboration with marketing departments. My background spans agency, studio, and in-house environments—from global brands to landmark cultural projects.…

Víctor Garcia

Hi, this is Víctor. I’m an Art Director with 20+ years of experience conceptualizing visual campaigns and brand identities for entertainment, live events, and cultural productions. I have a proven track record leading design teams, developing Key Visuals for theatre and event & entertainment productions, and delivering multi-format assets in collaboration with marketing departments. My background spans agency, studio, and in-house environments—from global brands to landmark cultural projects.…

Available to hire

Hi, this is Víctor. I’m an Art Director with 20+ years of experience conceptualizing visual campaigns and brand identities for entertainment, live events, and cultural productions.

I have a proven track record leading design teams, developing Key Visuals for theatre and event & entertainment productions, and delivering multi-format assets in collaboration with marketing departments. My background spans agency, studio, and in-house environments—from global brands to landmark cultural projects.

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Language

Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
English
Fluent
French
Advanced

Work Experience

Magazine layout editing at Grupo Z
January 1, 1996 - December 31, 1998
Magazine layouts according to the style guides.
Visual designer at ADN Comunicació
January 1, 2000 - December 31, 2001
Graphic, Packaging, Website & Motion Design.
Art Director and Visual designer at Grup NMC
January 1, 2001 - December 31, 2004
Managing the creative team, in order to satisfy client’s needs.
Art Director and Visual designer at Blaugraph
January 1, 2004 - December 31, 2006
Managing the creative team, in order to satisfy client’s needs.
Art Director and Visual designer at 7del7.Studio
January 1, 2006 - April 26, 2023
Managing projects related to visual, web, motion, UX/UI, video/audio, & photo (Ajuntament de Barcelona, Reckitt & Benckiser, Novartis, ESPN...).
Art Director and Visual designer at Grup Focus
January 1, 2023 - April 26, 2023
Managing the graphic design team and conceptualizing visuals for TV shows & theatres, generating Key Visuals, and countless marketing projects in parallel.
Art Director & Head of Graphic Design Department at Grup Focus
January 1, 2023 - December 31, 2025
Led in-house graphic design department for live entertainment, theatre, circus, and cultural productions. Developed Key Visuals and defined visual identity systems from concept to final campaign execution. Directed full campaign production across print, digital, OOH, editorial, and promotional materials. Coordinated international productions (Cirque du Soleil, Feria de Abril, America’s Cup), ensuring brand alignment and delivery deadlines. Collaborated with directors, content teams, photographers, marketing, and communications departments. Oversaw editorial design for publishing imprint.
Art Director & Visual Designer (Founder) at 7del7.Studio
January 1, 2006 - December 31, 2023
Directed creative output across brand identity, campaign development, editorial, web, motion, and UX/UI for a diverse client portfolio. Key accounts included Ajuntament de Barcelona, Reckitt & Benckiser, Novartis, Endesa and ESPN. Led projects from briefing and concept development to final delivery, managing client relationships and creative teams. Delivered across all formats: print, digital, video, photography, and interactive.
Graphic Designer at Blaugraph / ESADE / ADN Comunicació
January 1, 2000 - December 31, 2006
Managed creative teams and directed visual output across brand, packaging, web, Saas, and motion design projects for agency clients.

Education

Bachelor's Degree at ESDI (Universitat Ramon Llull)
January 1, 1997 - December 31, 2000
Electronic Arts and Digital Design at ESDI — Universitat Ramon Llull
January 1, 1997 - December 31, 2000
3D Modelling, Texturing and Animation at CIFO
January 1, 2010 - December 31, 2011
Video Editing, Postproduction & Sound Editing at S.G.A.E.
January 1, 2002 - December 31, 2002

Qualifications

Video Editing / Postproduction
January 1, 2002 - December 31, 2002
Sound Editing with Cubase
January 1, 2003 - December 31, 2003
Proficiency exam preparation course
January 1, 2004 - December 31, 2005
Magazine layout editing
January 1, 2007 - December 31, 2008
3D modelling, texturing and animation
January 1, 2010 - December 31, 2011
3D Modelling, Texturing and Animation (CIFO)
January 1, 2010 - December 31, 2011
Video Editing, Postproduction & Sound Editing (S.G.A.E.)
January 1, 2002 - December 31, 2002

Industry Experience

Media & Entertainment, Consumer Goods, Healthcare, Government, Other, Professional Services, Education, Software & Internet
    L'Atzar Red Wine

    A label born from reverie. The word atzar — chance, fate — sets the tone for a design that drifts between epochs: a steampunk aviator, a vintage dirigible crossing impossible skies, hand-lettered typography that feels pulled from an old explorer’s journal. The illustration doesn’t describe the wine; it conjures a mood — adventure suspended in amber light, somewhere between memory and dream.
    Art direction and graphic design working in unison: period-accurate visual language redrawn with contemporary precision, a restrained palette of ivory, gold and sepia that lets the narrative breathe without overwhelming the shelf presence. Every element earns its place — nothing decorative for decoration’s sake.
    A piece for Vinitum / Jordi Masdeu, Denominació d’Origen Qualificada Priorat.