I’m Iva, a multilingual broadcast and digital journalist with a strong PR and content background, based in Zagreb. Over the years, I’ve created and edited radio, online, video, and TV news, written native and PR content optimized for SEO and CTR, and supported editorial teams with reporting, monitoring, coordination, and publishing. Alongside newsroom work, I build communications strategies that connect with audiences - through press releases, newsletters, social media plans, and media relations. From managing radio and video news production to producing marketing and music-licensing communications, I enjoy turning fast-moving topics into clear, engaging stories across web, social, and broadcast formats. I’ve also worked on voice-over projects and completed a Strasberg Method acting workshop, expanding my experience into performance, voice, and acting. Outside of journalism and communications, I’m passionate about travel, art, and culture. I run my own Instagram and blog exploring cities through literature, film, theatre, photography, and everyday atmosphere, with a particular interest in the stories and creative scenes behind the places I visit.…

Iva Ralica

I’m Iva, a multilingual broadcast and digital journalist with a strong PR and content background, based in Zagreb. Over the years, I’ve created and edited radio, online, video, and TV news, written native and PR content optimized for SEO and CTR, and supported editorial teams with reporting, monitoring, coordination, and publishing. Alongside newsroom work, I build communications strategies that connect with audiences - through press releases, newsletters, social media plans, and media relations. From managing radio and video news production to producing marketing and music-licensing communications, I enjoy turning fast-moving topics into clear, engaging stories across web, social, and broadcast formats. I’ve also worked on voice-over projects and completed a Strasberg Method acting workshop, expanding my experience into performance, voice, and acting. Outside of journalism and communications, I’m passionate about travel, art, and culture. I run my own Instagram and blog exploring cities through literature, film, theatre, photography, and everyday atmosphere, with a particular interest in the stories and creative scenes behind the places I visit.…

Available to hire

I’m Iva, a multilingual broadcast and digital journalist with a strong PR and content background, based in Zagreb. Over the years, I’ve created and edited radio, online, video, and TV news, written native and PR content optimized for SEO and CTR, and supported editorial teams with reporting, monitoring, coordination, and publishing.

Alongside newsroom work, I build communications strategies that connect with audiences - through press releases, newsletters, social media plans, and media relations. From managing radio and video news production to producing marketing and music-licensing communications, I enjoy turning fast-moving topics into clear, engaging stories across web, social, and broadcast formats.

I’ve also worked on voice-over projects and completed a Strasberg Method acting workshop, expanding my experience into performance, voice, and acting. Outside of journalism and communications, I’m passionate about travel, art, and culture. I run my own Instagram and blog exploring cities through literature, film, theatre, photography, and everyday atmosphere, with a particular interest in the stories and creative scenes behind the places I visit.

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Language

English
Fluent
German
Fluent
Spanish; Castilian
Advanced
Italian
Intermediate
Russian
Intermediate
French
Beginner
Croatian
Fluent

Work Experience

TV Broadcast Journalist (Hype TV Hrvatska) at Hype TV
March 1, 2026 - July 31, 2026
PR Manager at V System Network
March 1, 2025 - February 28, 2026
Head of PR at Aquarius Music Publishing
June 1, 2024 - March 31, 2025
Managing PR activities related to music licensing including stakeholder communications and media relations.
Managing Radio Editor at Media servis, Top radio
June 1, 2024 - August 27, 2025
Monitoring, coordinating, creating, and editing radio news content for broadcast.
Editor, Journalist at Styria - 24sata and miss7
December 31, 2023 - August 27, 2025
Created and edited articles and visuals for both online and print editions; managed SEO and click-through rates; created web content and managed social networks; produced native and PR content.
Journalist at Direktno.hr
September 30, 2023 - August 27, 2025
Full-time journalist responsible for media content creation in Zagreb.
Radio Editor / Journalist at Media servis, Top radio
September 30, 2023 - August 27, 2025
Full-time radio journalist position focused on creating and editing radio broadcasts in Zagreb.
Journalist at Direktno.hr
September 30, 2023 - August 27, 2025
Produced journalistic content full-time for a media outlet based in Zagreb.
Radio Editor / Journalist at Media servis, Top radio
September 30, 2023 - August 27, 2025
Responsible for full-time radio broadcast journalism tasks including content creation and editing.
Anchor, Host at Cloud Media
September 1, 2023 - August 27, 2025
Anchor and host for media projects including promotional video for Tourist Board Zlatni istok Zagorja.
Copywriter and Digital Marketing Specialist at Školska knjiga
August 31, 2023 - August 27, 2025
Implemented digital campaigns and social media plans, managed and created social media publishing content, conducted market research, sales promotion, and reported on data and results.
PR/Marketing Specialist and Content Creator at Strujni krug
April 1, 2022 - April 30, 2023
Coordinated PR activities including press releases and newsletters; developed digital marketing strategies and communication plans for social media/web (SEO); created multimedia content and news for web/SM platforms (e.g., TikTok videos).
Editor / Journalist at Styria - 24sata and miss7
November 1, 2021 - December 31, 2023
Created and edited articles; produced native and PR content for online and print editions with SEO and CTR focus.
PR Specialist at Mali Teatar
April 1, 2020 - August 27, 2025
Part-time PR specialist for theatre, managing communications and promotional activities.
Digital Content Media Specialist at FOREO
February 1, 2020 - November 30, 2021
Created digital content (web/blogs/social); performed SEO and SEA analysis; implemented media relations strategies for publishers/retailers/agencies/influencers to drive media placements.
Multimedia Journalist at Styria – 24sata/miss7
December 31, 2019 - August 27, 2025
Produced multimedia content including video creation, filming, and editing for media publishing.
Multimedia Journalist at Styria – 24sata/miss7
December 1, 2019 - August 27, 2025
Freelance multimedia journalist responsible for content creation and video production.
Junior Editor, Journalist at Prvi.hr, Antena Zagreb, Narodni radio
December 31, 2018 - August 27, 2025
Created articles and news coverage in architecture, design, culture, and news. Produced video content including strategy, filming, and editing.
Junior Editor, Journalist at Prvi.hr, Antena Zagreb, Narodni radio
December 1, 2018 - August 27, 2025
Producing articles and news coverage focused on architecture, design, culture, and current affairs; executing video content strategies including filming and editing.
Journalist (English language) at Croatia Week
August 31, 2018 - August 27, 2025
Freelance journalist writing in English covering various media topics.
PR Assistant at Entity Theatre
August 1, 2016 - August 27, 2025
Supporting PR activities for theatre productions based in München.
Journalist Intern at Münchner Merkur
March 1, 2016 - August 27, 2025
Internship involving journalistic tasks for web and print media.
Journalist - German and English language at Dogs&Jobs
March 1, 2016 - August 27, 2025
Producing content for web and print media in German and English in München.
Broadcast and Multimedia Journalist Intern at TV Student
October 1, 2015 - August 27, 2025
Internship involving broadcast and multimedia journalism tasks over three years.
Broadcast Journalist Intern at HRT – Zagrebačka panorama; Internal politics newsroom
August 1, 2015 - August 27, 2025
Broadcast journalism internship in internal politics newsroom.

Education

Master's Degree in Comparative literature, film, and theatre studies at Faculty of Humanities and Social Sciences, Zagreb
January 1, 2016 - January 1, 2018
Bachelor of Arts Degree in Journalism – Broadcast Journalism and New Media at Faculty of Political Sciences, Zagreb University
January 1, 2012 - January 1, 2015
High School (foreign languages profile) at XVI. Gimnazija, Zagreb
January 1, 2006 - January 1, 2010

Qualifications

DSD - Deutsches Sprachdiplom (Goethe-Zertifikat C1)
January 11, 2030 - September 22, 2026
US Embassy Zagreb & Arizona State University - Walter Cronkite School of Journalism and Mass Communication (TV Journalist in the Integrated Newsroom)
January 11, 2030 - September 22, 2026
Negotiation Foundations and Negotiation Skills
January 11, 2030 - September 22, 2026
OMCA - Certification for Online Marketing Associate
January 11, 2030 - September 22, 2026
Marketing Madness Conference Certificate
January 11, 2030 - September 22, 2026

Industry Experience

Media & Entertainment, Travel & Hospitality, Retail, Professional Services, Other, Real Estate & Construction, Transportation & Logistics