I'm Jo, a freelance digital marketing specialist with over a decade of experience across a wide range of channels, business types, and audiences. That breadth means I can see the bigger picture and coordinate strategy across the full marketing mix. My strongest areas are SEO, analytics, tracking and dashboarding, PPC, and content marketing. I've managed six-figure annual paid media budgets across multiple global markets while growing organic traffic and lead volume ahead of target. I've also delivered consistent organic growth across my various roles and led a full platform migration without losing search visibility. I work directly with developers, designers, and product teams to get things done. I've built and maintained WordPress websites and worked with other CMS-driven sites hands-on. I have experimented with the full range of AI tools and integrated Claude into my build strategies to assist optimisation and workflows.…I'm Jo, a freelance digital marketing specialist with over a decade of experience across a wide range of channels, business types, and audiences. That breadth means I can see the bigger picture and coordinate strategy across the full marketing mix. My strongest areas are SEO, analytics, tracking and dashboarding, PPC, and content marketing. I've managed six-figure annual paid media budgets across multiple global markets while growing organic traffic and lead volume ahead of target. I've also delivered consistent organic growth across my various roles and led a full platform migration without losing search visibility. I work directly with developers, designers, and product teams to get things done. I've built and maintained WordPress websites and worked with other CMS-driven sites hands-on. I have experimented with the full range of AI tools and integrated Claude into my build strategies to assist optimisation and workflows.WWWW…