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I am a digital marketing and branding professional with experience developing communication strategies, managing social media, creating online campaigns, and building strong brand identities. I enjoy combining strategic thinking with creative execution to help businesses communicate clearly and connect with their audiences.…

Rafael Couto

Marketer, Digital Marketer, Brand Strategist, +6

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I am a digital marketing and branding professional with experience developing communication strategies, managing social media, creating online campaigns, and building strong brand identities. I enjoy combining strategic thinking with creative execution to help businesses communicate clearly and connect with their audiences.…

Available to hire

I am a digital marketing and branding professional with experience developing communication strategies, managing social media, creating online campaigns, and building strong brand identities. I enjoy combining strategic thinking with creative execution to help businesses communicate clearly and connect with their audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

Personal Brand Manager at José A. Castro Balazar

October 1, 2024 - Present

Personal brand strategy and positioning; Social media management (LinkedIn, Instagram, TikTok, Facebook); Content creation, planning, and supervision; Audience growth and expansion strategies; Public relations, visibility, and strategic networking; Metrics analysis and results optimization.

Marketing and Brand Manager at Dauti Balazar

October 1, 2024 - Present

Plan, implement, and optimize Paid Media strategies (Google Ads, Meta Ads, LinkedIn Ads); Email marketing and campaign automation; Social media management (Instagram, Facebook, LinkedIn); Planning and execution of online and offline marketing campaigns; Development of institutional materials, commercial proposals, and annual Marketing plan; Lead generation management and distribution; Internal Communication and Employer Branding strategy.