2-paragraph first-person bio, friendly tone

Rafael Couto

2-paragraph first-person bio, friendly tone

Available to hire

2-paragraph first-person bio, friendly tone

Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Marketing and Brand Manager at Dauti Balazar
October 1, 2024 - Present
Plan, implement, and optimize Paid Media strategies (Google Ads, Meta Ads, LinkedIn Ads); Email marketing and campaign automation; Social media management (Instagram, Facebook, LinkedIn); Planning and execution of online and offline marketing campaigns; Development of institutional materials, commercial proposals, and annual Marketing plan; Lead generation management and distribution; Internal Communication and Employer Branding strategy.
Personal Brand Manager at José A. Castro Balazar
October 1, 2024 - Present
Personal brand strategy and positioning; Social media management (LinkedIn, Instagram, TikTok, Facebook); Content creation, planning, and supervision; Audience growth and expansion strategies; Public relations, visibility, and strategic networking; Metrics analysis and results optimization.

Education

Bachelor's Degree in Marketing at Lusíada University Vila Nova de Famalicão
September 1, 2019 - September 1, 2022
Certificate in Digital Marketing at Portuguese Institute of Administration and Marketing
February 1, 2022 - February 1, 2023

Qualifications

Bachelor's Degree in Marketing
January 11, 2030 - June 17, 2026

Industry Experience

Professional Services, Media & Entertainment, Software & Internet