Available to hire
Hi, I’m Anita Alichi Alexander, a proactive Social Media Manager and Digital Marketer with over 5 years of proven success in driving online engagement and brand visibility. I excel at developing targeted campaigns across platforms to expand reach and conversions, and I love turning data into action. I’m passionate about crafting content that resonates with audiences and aligning strategies with brand voice to foster growth.
I enjoy collaborating with teams to design compelling content, optimize campaigns with analytics, and ensure a consistent brand presence while pushing for measurable results. When I’m not crafting strategies, I mentor others and stay up-to-date on the latest social media trends to keep brands ahead of the curve.
Experience Level
Language
English
Fluent
Work Experience
Digital Marketer at Nature House Furniture
May 1, 2022 - September 1, 2022Planned and created a comprehensive content calendar, increasing engagement by 25%. Collaborated with the graphic design team to create visually appealing furniture designs for all online platforms, boosting brand consistency by 73% and aesthetic appeal. Crafted compelling captions and copy for social media content, enhancing audience engagement and generating a 15% increase in comments and shares. Managed targeted advertising campaigns, resulting in increased visibility and follower growth across platforms. Ensured all content aligned with brand goals and resonated with the audience, driving a rise in overall social media interactions.
Social Media Manager at Lomo Coffee & Restaurant
February 1, 2022 - October 1, 2022Developed platform-specific social media calendars, optimizing content schedules for each platform and increasing engagement by 30%. Designed visually appealing food animation videos using Canva, Foco Design, and Vista Create, driving a 20% increase in audience reach. Tailored content to the restaurant’s offerings and target audience, boosting brand awareness by 25%. Created compelling social media posts that resonated with customers, resulting in a 15% growth in social media interactions. Managed social media accounts for both the restaurant and its affiliated school, ensuring consistent messaging across platforms. Coordinated campaigns that strengthened the brand’s online presence, contributing to a 20% rise in customer engagement.
Digital Marketing Tutor/Facilitator at M-Smart Training Center
February 1, 2022 - April 1, 2022Achieved a 40% increase in student engagement through interactive, task-based learning and real-world marketing examples. Guided students in successfully launching their first social media campaigns, resulting in a 30% increase in student content visibility across platforms. Facilitated hands-on training in video production and editing through Renderforest, enhancing students' content creation capabilities by 87%. Led digital marketing mentorship sessions, focusing on SEO, email campaigns, and social media strategy. Developed and assigned online practical tasks, encouraging students to experiment with real-world digital marketing techniques. Instructed students on content creation using Canva, Foco Design, and Vista Create, improving their design skills. Created detailed learning materials and resources to help students understand digital marketing tools.
Social Media/Communications Specialist at Digitalguru Solutions
June 1, 2021 - February 1, 2022Launched and managed online advertising campaigns that resulted in a 35% increase in website traffic and a 20% growth in lead generation. Optimized content to align with brand objectives, enhancing overall engagement and achieving a 40% rise in social media interaction rates. Provided exceptional customer support by addressing inquiries and resolving complaints, ensuring a 95% customer satisfaction rate. Created engaging content strategies designed to boost brand awareness and foster audience interaction across social media platforms. Spearheaded innovative marketing initiatives, leading to an improvement in brand visibility within target demographics.
Social Media Manager at Binbils Mart
January 1, 2021 - September 1, 2022Monitored social media performance across all channels using Google Analytics, leading to a 50% improvement in campaign ROI through data-driven optimizations. Executed advertising campaigns on Instagram and Facebook, driving a 30% increase in website traffic and a 17% boost in product inquiries. Contributed to overall brand presence through targeted content and community management.
Social Media Manager at Exclusive Abayas & More
January 1, 2021 - November 1, 2021Executed targeted marketing campaigns on Facebook and Instagram for clothing fabrics, resulting in a 20% sales increase and 25% growth in brand followers. Designed personalized email marketing campaigns for customer segments, achieving a 15% boost in open rates and a 10% increase in retention. Leveraged audience insights to optimize campaign performance, enhancing customer connection and driving growth in online presence.
Digital Marketer at Ritzanders Beauty & Spa
January 1, 2021 - April 1, 2022Developed compelling skin and beauty content tailored to audience preferences, leading to a 30% increase in follower engagement across social media platforms. Designed and implemented a data-driven framework to analyze content performance, achieving a 56% improvement in overall engagement metrics. Negotiated and secured favorable terms for paid advertising campaigns, resulting in a 12% expansion of the advertiser network and increased revenue streams. Fostered online interaction by actively managing comments, likes, and shares, boosting community engagement rates.
Social Media Manager at Naija Jollof Food
January 1, 2019 - April 1, 2020Conducted data analysis to develop detailed target market profiles, enabling tailored marketing strategies that increased customer engagement by 25%. Executed daily posts across multiple social media channels, resulting in a 30% growth in follower base and a 20% increase in content interactions. Leveraged data insights to refine posting strategies, achieving a 15% improvement in social media campaign performance. Managed and updated social media calendars, ensuring consistent scheduling and alignment with campaign goals across all platforms.
Social Media Specialist at Papas Shawarma
March 1, 2018 - November 1, 2021Developed platform-specific social media calendars, increasing audience engagement by 20%. Spearheaded online advertising campaigns, leading to a 76% growth in website traffic and improved conversion rates. Tailored content strategies for each platform to align with audience preferences and drive measurable campaign success.
Social Media Manager at Humfad Affairs
August 1, 2017 - June 1, 2018Analyzed data to build comprehensive profiles of target markets, driving a 20% improvement in tailored marketing strategies and customer engagement. Maintained daily postings with consistent calendars, resulting in a 43% growth in audience interactions across platforms.
Education
Bachelor of Arts at University of Abuja, Nigeria
January 11, 2030 - November 29, 2025Digital Marketing Program at New Horizons ICT Center
January 11, 2030 - November 29, 2025Qualifications
Online Courses & Trainings (Text animation and video ads, Graphic Design, Facebook Advert, White board Animation, Bookcover Design)
January 11, 2030 - November 29, 2025Industry Experience
Media & Entertainment, Retail, Education, Professional Services, Travel & Hospitality
Experience Level
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