Available to hire
Hi, I’m Ahmed, a senior communications and social media manager with 8+ years of experience shaping government and private-sector digital narratives across the UAE and the wider MENA region. I specialize in crisis communication, public sector messaging, data‑driven content strategy, and cross‑functional stakeholder engagement.
I enjoy turning complex policy into clear, engaging stories, leading teams in fast-paced environments, and delivering campaigns that boost engagement and protect reputations. Outside work, I’m passionate about continuous learning, collaboration, and using analytics to inform smarter decisions.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Language
Arabic
Fluent
English
Fluent
Work Experience
Senior Social Media Manager at LMTD
April 1, 2023 - PresentLed external communication strategies for the Abu Dhabi Chamber of Commerce and Industry and Dubai Department of Economy & Tourism across social media platforms. Directed day-to-day account management including stakeholder liaison, briefing creative teams, timeline enforcement, and strategic planning. Managed end-to-end social media campaigns delivering measurable engagement and reach. Supervised team of content creators, designers and community managers for timely campaign execution. Provided data-driven insights and reporting using Sprinklr, Facebook Insights, and Google Analytics. Ensured quality control and adherence to communication guidelines across digital and offline channels.
Senior Social Media Manager at Viola Communications
March 31, 2023 - August 22, 2025Directed multi-platform communication strategies for the Department of Municipalities and Transport across digital, PR, and social media. Developed and implemented strategic communication plans aligned with government objectives. Managed real-time crisis communication and ensured coordination with client PR teams.
Social Media Account Manager at M&C Saatchi UAE
April 30, 2022 - August 22, 2025Managed global brands in MENA such as PizzaHut, Mobily, Darna, Nespresso, and WCCE. Localized messaging to resonate with UAE and GCC audiences. Developed integrated marketing strategies across digital and social channels aligned with business goals. Maintained client communication, managed feedback loops and ensured execution to agency standards. Delivered award-winning campaigns setting high regional standards aligned with global markets.
Senior Social Media Account Executive at Serviceplan Middle East
March 31, 2019 - August 22, 2025Part of the team managing global brands such as Cleveland Clinic Abu Dhabi, BMW, MINI, Bridgestone, and Red Vault. Promoted localized products and services for global brands. Created content plans, creative briefs and regional campaigns targeting the MENA market.
Social Media Executive at Create Media Group
January 31, 2018 - August 22, 2025Executed successful campaigns including Yas Island concerts, Red Bull Abu Dhabi Air Race, and World Badminton Final. Worked with notable clients such as RedBull, Flash Entertainment, Hertz, and Haval.
Senior Social Media Manager at LMTD
April 1, 2023 - PresentLed external communication strategies for the Abu Dhabi Chamber of Commerce and Industry and Dubai Department of Economy & Tourism across social media platforms. Developed and implemented strategic communication plans aligned with government objectives. Monitored media coverage and public sentiment to assess campaign effectiveness. Managed public communication during crises to ensure transparency and protect the organization’s reputation. Supervised digital and social media performance across all platforms, ensuring consistent branding and messaging. Created crises and brand reputation processes.
Senior Social Media Manager at Viola Communications
March 31, 2023 - October 16, 2025Led external communication strategies for the Department of Municipalities and Transport across digital, PR, and social media platforms. Managed an internal team to execute campaigns, projects, and deliverables.
Social Media Account Manager at M&C Saatchi UAE
April 1, 2022 - October 16, 2025Developed 360-degree campaigns tailored for regional markets. Managed multiple accounts, localizing content to fit diverse audiences. Notable Clients: PizzaHut MENA, Mobily, Darna, Nespresso, WCCE.
Senior Social Media Account Executive at Serviceplan Middle East
March 31, 2019 - October 16, 2025Created content plans, creative briefs, and campaigns targeting the MENA region. Promoted localized products and services for global brands. Notable Clients: Cleveland Clinic Abu Dhabi, BMW, MINI, Bridgestone, Red Vault.
Social Media Executive at Create Media Group
January 31, 2018 - October 16, 2025Executed successful campaigns, including Yas Island concerts, Red Bull Abu Dhabi Air Race, and the World Badminton Final. Notable Clients: RedBull, Flash Entertainment, Hertz, Haval.
Social Media Specialist at InterGlobe Technologies
June 1, 2016 - October 16, 2025Handling KLM’s account in the MENA region. Develop promotional content highlighting destinations and campaigns. Managing customer services online including ticketing.
Senior Social Media Manager at Viola Communications
June 1, 2022 - March 31, 2023Led social and PR communication strategies for the Department of Municipalities & Transport. Managed a cross‑functional team delivering campaigns, events and digital messaging. Collaborated with government stakeholders to ensure message consistency and alignment.
Social Media Account Manager at M&C Saatchi UAE
April 1, 2019 - April 30, 2022Developed regional communication strategies and 360° campaigns for major brands. Managed content localisation and multi‑market rollouts. Clients: Pizza Hut MENA, Mobily, Nespresso, WCCE, Darna.
Senior Social Media Account Executive at Serviceplan Middle East
January 1, 2018 - March 31, 2019Produced content plans, creative briefs, and campaigns for regional audiences. Localised communication strategies for global brands such as BMW, MINI and Cleveland Clinic Abu Dhabi.
Social Media Executive at Create Media Group
June 1, 2016 - January 31, 2018Executed digital campaigns for large‑scale events including Yas Island concerts and Red Bull Air Race. Supported multi‑event coverage and brand messaging for Flash Entertainment and Red Bull.
Social Media Specialist at Interglobe Technologies
May 1, 2014 - June 30, 2016Handled KLM’s MENA social channels including customer service and promotional content. Produced destination‑focused content and improved digital customer response processes.
Education
Bachelor of Engineering (BEng) in Electronics Engineering at Coventry University / Emirates Aviation University, Dubai, UAE
September 1, 2010 - February 1, 2013BEng Electronics Engineering at Coventry University / Emirates Aviation University
January 1, 2010 - January 1, 2013Qualifications
Industry Experience
Government, Retail, Media & Entertainment, Professional Services, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Hire a Social Media Manager
We have the best social media manager experts on Twine. Hire a social media manager in Glasgow today.