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I'm a proactive and strategic marketing leader with a knack for managing high-impact projects. I have a proven track record of launching new brands and products, taking brand ownership, understanding consumer needs, and driving successful campaigns from inception to delivery. I excel in both B2C and B2B environments, having successfully managed marketing strategies and projects across various budget levels. I thrive in both corporate and entrepreneurial settings, leveraging my expertise in FMCG, small and large appliances. My strengths include strategic planning, relationship management, and creative problem-solving.…I'm a proactive and strategic marketing leader with a knack for managing high-impact projects. I have a proven track record of launching new brands and products, taking brand ownership, understanding consumer needs, and driving successful campaigns from inception to delivery. I excel in both B2C and B2B environments, having successfully managed marketing strategies and projects across various budget levels. I thrive in both corporate and entrepreneurial settings, leveraging my expertise in FMCG, small and large appliances. My strengths include strategic planning, relationship management, and creative problem-solving.

Anita Brodian

Marketing Strategist, Brand Strategist, Copywriter, +3

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I'm a proactive and strategic marketing leader with a knack for managing high-impact projects. I have a proven track record of launching new brands and products, taking brand ownership, understanding consumer needs, and driving successful campaigns from inception to delivery. I excel in both B2C and B2B environments, having successfully managed marketing strategies and projects across various budget levels. I thrive in both corporate and entrepreneurial settings, leveraging my expertise in FMCG, small and large appliances. My strengths include strategic planning, relationship management, and creative problem-solving.…I'm a proactive and strategic marketing leader with a knack for managing high-impact projects. I have a proven track record of launching new brands and products, taking brand ownership, understanding consumer needs, and driving successful campaigns from inception to delivery. I excel in both B2C and B2B environments, having successfully managed marketing strategies and projects across various budget levels. I thrive in both corporate and entrepreneurial settings, leveraging my expertise in FMCG, small and large appliances. My strengths include strategic planning, relationship management, and creative problem-solving.

Available to hire

I’m a proactive and strategic marketing leader with a knack for managing high-impact projects. I have a proven track record of launching new brands and products, taking brand ownership, understanding consumer needs, and driving successful campaigns from inception to delivery.

I excel in both B2C and B2B environments, having successfully managed marketing strategies and projects across various budget levels.

I thrive in both corporate and entrepreneurial settings, leveraging my expertise in FMCG, small and large appliances. My strengths include strategic planning, relationship management, and creative problem-solving.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Founder & Owner at Dark City Foundry

January 1, 2018 - December 1, 2024

Launched and grew a successful FMCG cold drip coffee business, overseeing product development, branding, messaging, copywriting, website/online store, logistics, sales, and supplier relationships. Secured shelf space in Harris Farm Markets across NSW and QLD after negotiations with buyers. Led copywriting, digital content, SEO, social media, press releases, and collateral creation; conceptualised and developed products, including testing, packaging, and photography. Applied for and received multiple state and federal government grants. Recognised in Inside Small Business Top 50 Leaders of 2022 and won the Australian International Coffee Awards bronze in 2022.

Marketing Manager at Toshiba Air Conditioning (AHIC)

January 1, 2012 - January 1, 2019

Developed and implemented strategic marketing and brand positioning for Toshiba Air Conditioning and Carrier Consumer Products. Managed a sizable marketing budget, analyzed and reported on campaign effectiveness for both B2B and B2C. Led website redesign and ongoing content management, produced the company’s first TV campaign in recent years, and drove marketing communications including brochures, newsletters, print advertising, and promotional materials. Executed outdoor, radio, and online campaigns; coordinated ARBS trade show activities; designed dealer incentive programs and events.

Marketing Specialist at Avery Dennison

January 1, 2010 - January 1, 2011

Designed, planned and executed the Avery stand for designEX 2011 trade show in Melbourne; managed marketing communications during the 2011 rebranding; organized customer events and training workshops in Australia and New Zealand; assisted in marketing budget management; created press releases and managed PR distribution; produced brochures, newsletters, print advertising, invitations, product sell sheets and swatch books.

Marketing Coordinator at Morphy Richards (Asko Appliances)

January 1, 2006 - January 1, 2010

Responsible for stock forecasting and ordering; conducted market and competitor analysis, product selections, and strategic ranking decisions. Built and managed rewards programs contributing up to 15% of company revenue. Created/coordinated TV, print, online and outdoor advertising campaigns; developed product launches and branding; created press releases and managed PR. Content managed the Australian website; developed launch-specific microsites; managed dealer incentive communications and customer events; coordinated dealer trips and events; built relationships with distributors, resellers and direct customers; oversaw design agency, artwork, and collateral.

Assistant Product Manager (Men’s Grooming) at Remington Products Australia

January 1, 2003 - January 1, 2006

Responsible for new product development in the men’s grooming category, including evaluating opportunities, packaging, and manuals. Created long-term product plans and managed events hosting staff and equipment. Analyzed and reported on product category performance; redesigned the UK grooming website for Australian audiences and developed the Australian shaving website; created POS materials and merchandising collateral; coordinated design agencies and delivered product training to internal sales staff.