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I'm a proactive marketing leader who turns insights into action, owning brands from inception to delivery. I thrive on managing high-impact projects in both B2B and B2C spaces across FMCG and appliances, translating consumer needs into messaging that resonates and drives growth. With experience across start-ups and corporates, I excel at building cross-functional partnerships, shaping go-to-market strategies, and delivering campaigns on time and on budget. As founder of Dark City Foundry, I built product, branding, and growth strategies from the ground up, secured shelf space with major retailers, and earned industry recognition including Inside Small Business Top 50 Leaders 2022 and an Australian International Coffee Award bronze in 2022. I enjoy crafting compelling narratives and hands-on execution from concept through production to launch.…I'm a proactive marketing leader who turns insights into action, owning brands from inception to delivery. I thrive on managing high-impact projects in both B2B and B2C spaces across FMCG and appliances, translating consumer needs into messaging that resonates and drives growth. With experience across start-ups and corporates, I excel at building cross-functional partnerships, shaping go-to-market strategies, and delivering campaigns on time and on budget. As founder of Dark City Foundry, I built product, branding, and growth strategies from the ground up, secured shelf space with major retailers, and earned industry recognition including Inside Small Business Top 50 Leaders 2022 and an Australian International Coffee Award bronze in 2022. I enjoy crafting compelling narratives and hands-on execution from concept through production to launch.

Anita Brodian

Marketing Strategist, Brand Strategist, Copywriter, +5

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I'm a proactive marketing leader who turns insights into action, owning brands from inception to delivery. I thrive on managing high-impact projects in both B2B and B2C spaces across FMCG and appliances, translating consumer needs into messaging that resonates and drives growth. With experience across start-ups and corporates, I excel at building cross-functional partnerships, shaping go-to-market strategies, and delivering campaigns on time and on budget. As founder of Dark City Foundry, I built product, branding, and growth strategies from the ground up, secured shelf space with major retailers, and earned industry recognition including Inside Small Business Top 50 Leaders 2022 and an Australian International Coffee Award bronze in 2022. I enjoy crafting compelling narratives and hands-on execution from concept through production to launch.…I'm a proactive marketing leader who turns insights into action, owning brands from inception to delivery. I thrive on managing high-impact projects in both B2B and B2C spaces across FMCG and appliances, translating consumer needs into messaging that resonates and drives growth. With experience across start-ups and corporates, I excel at building cross-functional partnerships, shaping go-to-market strategies, and delivering campaigns on time and on budget. As founder of Dark City Foundry, I built product, branding, and growth strategies from the ground up, secured shelf space with major retailers, and earned industry recognition including Inside Small Business Top 50 Leaders 2022 and an Australian International Coffee Award bronze in 2022. I enjoy crafting compelling narratives and hands-on execution from concept through production to launch.

Available to hire

I’m a proactive marketing leader who turns insights into action, owning brands from inception to delivery. I thrive on managing high-impact projects in both B2B and B2C spaces across FMCG and appliances, translating consumer needs into messaging that resonates and drives growth. With experience across start-ups and corporates, I excel at building cross-functional partnerships, shaping go-to-market strategies, and delivering campaigns on time and on budget.

As founder of Dark City Foundry, I built product, branding, and growth strategies from the ground up, secured shelf space with major retailers, and earned industry recognition including Inside Small Business Top 50 Leaders 2022 and an Australian International Coffee Award bronze in 2022. I enjoy crafting compelling narratives and hands-on execution from concept through production to launch.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder & Owner at Dark City Foundry

January 1, 2018 - December 1, 2024

Launched and grew a successful FMCG cold drip coffee business, overseeing product development, branding, messaging, copywriting, website/online store, logistics, sales, and supplier relationships. Secured shelf space in Harris Farm Markets across NSW and QLD after negotiations with buyers. Led copywriting, digital content, SEO, social media, press releases, and collateral creation; conceptualised and developed products, including testing, packaging, and photography. Applied for and received multiple state and federal government grants. Recognised in Inside Small Business Top 50 Leaders of 2022 and won the Australian International Coffee Awards bronze in 2022.

Marketing Manager at Toshiba Air Conditioning (AHIC)

January 1, 2012 - January 1, 2019

Developed and implemented strategic marketing and brand positioning for Toshiba Air Conditioning and Carrier Consumer Products. Managed a sizable marketing budget, analyzed and reported on campaign effectiveness for both B2B and B2C. Led website redesign and ongoing content management, produced the company’s first TV campaign in recent years, and drove marketing communications including brochures, newsletters, print advertising, and promotional materials. Executed outdoor, radio, and online campaigns; coordinated ARBS trade show activities; designed dealer incentive programs and events.

Marketing Specialist at Avery Dennison

January 1, 2010 - January 1, 2011

Designed, planned and executed the Avery stand for designEX 2011 trade show in Melbourne; managed marketing communications during the 2011 rebranding; organized customer events and training workshops in Australia and New Zealand; assisted in marketing budget management; created press releases and managed PR distribution; produced brochures, newsletters, print advertising, invitations, product sell sheets and swatch books.

Marketing Coordinator at Morphy Richards (Asko Appliances)

January 1, 2006 - January 1, 2010

Responsible for stock forecasting and ordering; conducted market and competitor analysis, product selections, and strategic ranking decisions. Built and managed rewards programs contributing up to 15% of company revenue. Created/coordinated TV, print, online and outdoor advertising campaigns; developed product launches and branding; created press releases and managed PR. Content managed the Australian website; developed launch-specific microsites; managed dealer incentive communications and customer events; coordinated dealer trips and events; built relationships with distributors, resellers and direct customers; oversaw design agency, artwork, and collateral.

Assistant Product Manager (Men’s Grooming) at Remington Products Australia

January 1, 2003 - January 1, 2006

Responsible for new product development in the men’s grooming category, including evaluating opportunities, packaging, and manuals. Created long-term product plans and managed events hosting staff and equipment. Analyzed and reported on product category performance; redesigned the UK grooming website for Australian audiences and developed the Australian shaving website; created POS materials and merchandising collateral; coordinated design agencies and delivered product training to internal sales staff.