Available to hire
I’m Audrey Beim, a copywriting and marketing leader with 18+ years of experience across CPG, health/wellness, and lifestyle brands. I’m known for writing from A to Z—website copy, blogs, newsletters, product pages, and compliant packaging copy—while also managing timelines, stakeholders, and deliverables to keep projects moving smoothly.
I’ve led nationwide marketing and sales communications, built and supported new product launches, and created high-impact collateral including sales one-pagers, product sheets, presentations, landing pages, and promotional programs. From brand voice to SEO-focused content and research-backed messaging, I help brands communicate clearly, persuade effectively, and grow distribution and sales.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Director of Marketing/Sales at ChildLife Essentials
April 30, 2011 - July 23, 2025Senior manager overseeing all aspects of marketing and sales for a nutritional supplement company focused on youth. Wrote web content and newsletters. Drove brand growth leading to a 112% sales increase within nine months and 50% national distribution growth in the first year. Developed marketing programs including on-shelf merchandising, sampling, promotions, advertising, and newsletters. Led cross-functional teams and collaborated with internal and external partners.
Director of Marketing/Sales at ChildLife Essentials
April 1, 2011 - April 1, 2011Senior marketing leader responsible for all marketing and sales programs; wrote web and newsletter copy; drove brand growth with a 112% sales increase in nine months and expanded national distribution by 50% in the first year; developed on-shelf merchandising, sampling, promotions, advertising, and newsletters; led cross-functional teams and collaborated with manufacturers and vendors.
Independent Marketing Consultant/Copywriter at Self-employed
January 1, 2011 - November 26, 2025Results-oriented marketing and copywriting professional with 18+ years in consumer packaged goods (CPG) and marketing services. Define/maintain brand voice; develop content for newsletters, e-books, blogs, packaging copy, product pages, and marketing collateral; manage editorial calendars; ensure accuracy, consistency, and compliance; coordinate cross-functional projects and deadlines across lifestyle, DIY, health, wellness, and nutrition sectors.
Independent Marketing Consultant/Copywriter
January 1, 2011 - PresentResults-oriented copywriting and marketing professional. Define and maintain brand voice through consistent creative writing. Developed engaging concepts and content for newsletters, e-books, blogs, packaging, websites, new product launches, sales tools, and marketing programs. Proficient in editing, grammar, and proofreading. Managed calendars, deadlines, and personnel effectively. Provided content on lifestyle, DIY, health, wellness, fitness, and nutrition. Worked with multiple clients including Examiner.com, Linfield Media, Internet Brands, 310 Nutrition, and several digital marketing companies. Marketing consulting for companies like Mad Dogg Athletics, SmartyPants Gummy Vitamins, and Body By Jake with documented increases in sales and successful product entries.
Senior Manager at ChildLife Essentials
February 1, 2010 - April 1, 2011Same role and responsibilities as Director of Marketing/Sales (overlaps with above timeframe).
Director of Marketing/Sales at ChildLife Essentials
February 1, 2010 - April 30, 2011Led marketing and sales for a nutritional supplement company focused on the youth market. Wrote and proofread web copy; served as lead copywriter for printed and web newsletters. Drove brand growth with a 112% sales increase in the first nine months and grew distribution by over 50% nationwide in the first year, developing nationwide marketing programs including emails, sampling, and promotions.
Senior Marketing Manager/Brand Manager at Irwin Naturals
January 31, 2010 - July 23, 2025Managed and executed communications and marketing activities to maximize sales. Produced and wrote newsletters, presentations, sales materials, and communication vehicles to support product launches and retail promotions. Oversaw development of branded websites and web content. Created email newsletter programs, packaging, displays, and collateral including compliant packaging copywriting.
Senior Marketing Manager/Brand Manager at Irwin Naturals
January 1, 2010 - January 1, 2010Developed and implemented marketing communications to maximize sales; produced newsletters, presentations, and all customer/partner communications; created sales materials and ‘one-pagers’; oversaw branded websites, landing pages, and web content; launched newsletter programs and packaging/assets for in-store programs.
Global Marketing Manager/Brand Manager at Herbalife International
December 31, 2006 - July 23, 2025Managed new product launches and global brand marketing for wellness products in over 65 countries. Responsible for creating all product collateral, project management, and multitasking over 55 product launches in the first year. Led multiple cross-functional teams under tight deadlines and maintained effective resource and time management.
Senior Marketing Manager/Brand Manager at Irwin Naturals
January 1, 2006 - January 1, 2010Managed communications and marketing activities to maximize sales. Produced and wrote newsletters (email and hard copy), presentations, and support communications for new products, account presentations, web programs, and loyalty programs. Developed sales materials and product one-pagers, oversaw new branded websites/landing pages/web content, and created an email newsletter program. Also created compliant packaging, displays, in-store programs, and collateral copywriting.
Senior Manager / Senior Marketing Manager / Brand Manager at Irwin Naturals
January 1, 2006 - January 1, 2010Managed and implemented marketing activities to maximize sales for aromatherapy/skincare and nutritional supplement categories. Identified and implemented business development to grow revenue and customer base. Created and proofread newsletters (email and hard copy) and other communications supporting new products, web programs, and loyalty programs. Developed sales materials and one-pagers for all products. Oversees development of new branded websites and newsletter email programs. Experienced in Search Engine Marketing and Search Engine Optimization and ensured copy was compliant to Federal standards.
Senior Brand Manager at Herbalife
January 1, 2006 - January 1, 2010Manages brand marketing activities in nutrition and personal care, including skin care and new product content. Works with compliance requirements and communicates ingredient features/benefits for consumer-facing materials.
Senior Manager, Brand Manager at Irwin Naturals
January 1, 2006 - December 31, 2009Managed and developed marketing activities to maximize sales for an aromatherapy/skincare and nutritional supplement company. Created and proofread newsletters (email and hard copy) and communications supporting new products, web programs, and loyalty programs. Developed and wrote sales materials and one-pagers, oversaw new branded websites and newsletter email programs, and supported SEM/SEO efforts while ensuring copy compliance to Federal standards.
Global Marketing Manager/Brand Manager at Herbalife International
January 1, 2006 - January 1, 2006Led new product and brand marketing initiatives for a wellness company selling in 65+ countries; created and copywrote all product collateral; managed new product development and launches; led cross-functional teams to deliver 55+ products in the first year and beyond.
Marketing Manager / Manager, Special Projects at JOL Management
December 31, 2005 - July 23, 2025Managed and developed direct mail magazine and advertising publication programs including direct mail, physician-to-patient sales collateral, and consumer newsletters. Key manager and liaison for new product development. Copywriter in a fast-paced, deadline-oriented environment.
Global Marketing Manager / Brand Manager at Herbalife International
January 1, 2005 - January 1, 2006Owned new product and brand marketing in a global wellness organization selling in over 65 countries. Responsible for new product development, project management, and creating/producing copywriting and proofreading for packaging and product collateral. Managed new product launches and marketing concepts, introducing 55+ products globally in the first year. Led multiple simultaneous cross-functional teams in deadline-oriented environments and managed multitasks by prioritizing work and resources effectively.
Global Marketing Manager/Brand Manager at Herbalife International
January 1, 2005 - December 31, 2006Responsible for new product and brand marketing across personal care and nutrition categories in more than 65 countries. Led new product development and project management, creating and proofreading packaging and product collateral. Managed new product launches and marketing concepts, introducing over 55 products globally during the first year, and led multiple cross-functional teams in deadline-oriented environments.
Marketing Manager / Manager, Special Projects at JOL Management
January 1, 2005 - January 1, 2005Directed direct mail programs and physician-to-patient collateral; produced consumer newsletters; acted as liaison for new product development; copywriter in a fast-paced, deadline-driven environment.
Marketing Manager / Manager, Special Projects at JOL Management
January 1, 2000 - December 31, 2004Managed and developed direct mail programs and associated physician-to-patient sales collateral, consumer newsletters, and other marketing materials. Served as liaison for new product development, collateral/copywriting and production, merchandising, advertising, and promotions in a fast-paced, deadline-oriented environment. Led new product introductions by identifying trends, determining positioning, developing displays, researching revenue potential, and analyzing competitive pricing.
Education
Masters of Business Administration at Pepperdine University
January 1, 2000 - December 31, 2000M.S. Counseling/Education at University of Southern California
January 1, 2000 - December 31, 2000B.A. Psychology at University of California, Santa Barbara
January 1, 1990 - December 31, 1994B.A. Sociology at University of California, Santa Barbara
January 1, 1990 - December 31, 1994M.S. Counseling/Education at University of Southern California
January 11, 2030 - November 26, 2025B.A. Psychology at University of California, Santa Barbara
January 11, 2030 - November 26, 2025B.A. Sociology at University of California, Santa Barbara
January 11, 2030 - November 26, 2025MBA at Pepperdine University
January 11, 2030 - July 8, 2026M.S. Counseling/Education at University of Southern California
January 11, 2030 - July 8, 2026B.A. Psychology at University of California, Santa Barbara
January 11, 2030 - July 8, 2026B.A. Sociology at University of California, Santa Barbara
January 11, 2030 - July 8, 2026MBA at Pepperdine University
January 11, 2030 - July 21, 2026M.S. Counseling/Education at University of Southern California
January 11, 2030 - July 21, 2026B.A. Psychology at University of California, Santa Barbara
January 11, 2030 - July 21, 2026B.A. Sociology at University of California, Santa Barbara
January 11, 2030 - July 21, 2026MBA at Pepperdine University
January 11, 2030 - August 1, 2026M.S. Counseling/Education at University of Southern California
January 11, 2030 - August 1, 2026B.A. Psychology at University of California, Santa Barbara
January 11, 2030 - August 1, 2026B.A. Sociology at University of California, Santa Barbara
January 11, 2030 - August 1, 2026Master of Business Administration (MBA) at Pepperdine University
January 11, 2030 - August 29, 2026M.S. Counseling/Education at University of Southern California
January 11, 2030 - August 29, 2026B.A. Psychology at University of California, Santa Barbara
January 11, 2030 - August 29, 2026B.A. Sociology at University of California, Santa Barbara
January 11, 2030 - August 29, 2026Qualifications
Industry Experience
Consumer Goods, Healthcare, Life Sciences, Retail, Professional Services, Manufacturing, Travel & Hospitality, Other, Media & Entertainment, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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