Hi, I’m Abraham Shilton Calamba, a Creative Director with 10+ years of experience leading brand campaigns, content production, entertainment marketing, and audience growth across Malaysia, Singapore, Australia, Canada, Thailand, and the United States. I partner with brands and teams to craft compelling narratives and engaging experiences that resonate across digital and live platforms. I blend storytelling, marketing psychology, content strategy, and leadership to deliver campaigns across digital media, live events, entertainment, and commercial productions. I’m passionate about building brands, guiding creative teams, and producing large-scale content that connects with communities and drives real growth.

Abraham Shilton Calamba

Hi, I’m Abraham Shilton Calamba, a Creative Director with 10+ years of experience leading brand campaigns, content production, entertainment marketing, and audience growth across Malaysia, Singapore, Australia, Canada, Thailand, and the United States. I partner with brands and teams to craft compelling narratives and engaging experiences that resonate across digital and live platforms. I blend storytelling, marketing psychology, content strategy, and leadership to deliver campaigns across digital media, live events, entertainment, and commercial productions. I’m passionate about building brands, guiding creative teams, and producing large-scale content that connects with communities and drives real growth.

Available to hire

Hi, I’m Abraham Shilton Calamba, a Creative Director with 10+ years of experience leading brand campaigns, content production, entertainment marketing, and audience growth across Malaysia, Singapore, Australia, Canada, Thailand, and the United States. I partner with brands and teams to craft compelling narratives and engaging experiences that resonate across digital and live platforms.

I blend storytelling, marketing psychology, content strategy, and leadership to deliver campaigns across digital media, live events, entertainment, and commercial productions. I’m passionate about building brands, guiding creative teams, and producing large-scale content that connects with communities and drives real growth.

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Work Experience

Director / Producer / Creative Lead at Freelance / Independent
January 1, 2015 - Present
Led creative development and production for international campaigns across apparel, music, and digital media. Directed visual storytelling, cinematography, and production logistics; collaborated with artists, agencies, and brand partners to deliver high-quality content aligned with brand identity. Projects included Puma Malaysia branded content, Skechers Malaysia music-driven collaboration, Universal Music Malaysia video for Nik Qistina, Apesman (Singapore) campaign, TPoly Ventures (Australia) product launch, SKIO Music (Canada) music video, T&B Media Global (Thailand) CGI-driven campaign, and Mirage Studio LA (USA) music-focused visuals featuring Kuma XL. Managed multi-disciplinary teams and budgets, ensuring on-time delivery and creative excellence.
Creative Director / Marketing Lead at DOTT ENTERTAINMENT, Kuala Lumpur
January 1, 2022 - January 1, 2026
Led marketing, branding, and promotional campaigns for nightlife and entertainment venues, developing growth strategies that leverage ambassador networks, content marketing, and event activations. I also manage promoters, creatives, videographers, photographers, and operational teams, overseeing the full execution of campaigns from strategy through to delivery.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality