I’m a brand designer and strategist who helps businesses bring their identities to life through thoughtful positioning and strong visual systems. I specialize in creating complete brand identity packages—logos, typography, color systems, guidelines, and marketing assets—so every touchpoint feels cohesive and practical. I work in a strategy-first way, turning business requirements into clear creative direction across digital and offline communications. From AI-assisted research and ideation to building scalable brand guidelines and design workflows, I focus on consistency, usability, and results—whether I’m developing a full brand system or shaping campaign-ready visuals for social media and beyond.…

Abdulkareem Abdullah

I’m a brand designer and strategist who helps businesses bring their identities to life through thoughtful positioning and strong visual systems. I specialize in creating complete brand identity packages—logos, typography, color systems, guidelines, and marketing assets—so every touchpoint feels cohesive and practical. I work in a strategy-first way, turning business requirements into clear creative direction across digital and offline communications. From AI-assisted research and ideation to building scalable brand guidelines and design workflows, I focus on consistency, usability, and results—whether I’m developing a full brand system or shaping campaign-ready visuals for social media and beyond.…

Available to hire

I’m a brand designer and strategist who helps businesses bring their identities to life through thoughtful positioning and strong visual systems. I specialize in creating complete brand identity packages—logos, typography, color systems, guidelines, and marketing assets—so every touchpoint feels cohesive and practical.

I work in a strategy-first way, turning business requirements into clear creative direction across digital and offline communications. From AI-assisted research and ideation to building scalable brand guidelines and design workflows, I focus on consistency, usability, and results—whether I’m developing a full brand system or shaping campaign-ready visuals for social media and beyond.

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Language

English
Fluent

Work Experience

Brand Designer & Strategist
May 1, 2026 - Present
Developed complete identity systems including logos, typography, color systems, brand guidelines, and marketing assets. Applied a strategy-first approach to visual identity development, providing creative direction across brand touchpoints and communications. Conducted AI-assisted research, ideation, and creative development to improve design exploration and workflow efficiency. Collaborated with stakeholders to translate business requirements into cohesive brand solutions. Built visual systems designed for consistency, scalability, and practical real-world application.
Freelance Graphic Designer
January 1, 2022 - November 5, 2025
As a freelance graphic designer, I collaborate with startups across various industries to bring their visual ideas to life. My focus is on brand identity, creating designs that not only visually stand out but also enhance user experience through effective design principles.

Education

Bachelor's Degree at Kwara State University (KWASU)
January 1, 2020 - January 1, 2024

Qualifications

Self-Taught Brand & Visual Identity Designer
January 1, 2021 - September 4, 2026

Industry Experience

Real Estate & Construction, Media & Entertainment, Professional Services
    DibaTech

    Develop brand identity systems aligned with positioning, audience, and business objectives.
    Translate brand strategy into visual identities spanning logos, typography, color, graphic elements, and applications.
    Build structured brand guidelines to maintain consistency across digital and physical touchpoints.
    Lead visual exploration and creative direction from concept development through refinement.
    Design marketing and communication assets across relevant customer touchpoints.
    Apply a strategy-first approach, connecting visual decisions to brand personality and business objectives.
    Integrate AI tools into research, ideation, visual exploration, and design development.
    Collaborate with stakeholders to translate requirements and feedback into scalable design solutions.