Available to hire
Hi! My name is Adelina. I am a communications professional with a passion for connecting people and ideas through clear, creative storytelling.
I’ve worked in communications and marketing across corporate, public sectors and non-profit organizations - including roles with Suncor Energy, Chevron Canada and the Calgary Police Service, where I’ve developed strategic communication plans, managed media relations and led digital content strategies.
What sets me apart is my ability to blend strategic thinking with creativity. I am comfortable working with complex projects that require translating technical or sensitive information into clear, accessible messages that engage the right audience.
I take pride in building meaningful connections, telling stories that matter and delivering results that make a real impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Communications Specialist at Calgary Police Service
January 1, 2024 - PresentDevelop and distribute news releases; coordinate spokesperson readiness for media interviews; respond to media inquiries and craft official responses. Develop and implement communication plans and tactics to enhance internal and external engagement. Draft and edit content across newsletters, websites, speaking notes, presentations, and social media. Liaise with clients, project teams, and vendors to translate technical information into accessible language and discuss solutions and costs. Analyze media coverage to track sentiment and inform ongoing strategies.
Communications Advisor at Suncor Energy Inc.
October 1, 2023 - October 14, 2025Developed planning components of communication and change management strategies for Field Logistics; aligned with Corporate Communications to reinforce goals, culture, strategy, values and standards. Prepared and maintained Field Logistics policies, guides, documentation and digital content. Implemented change management strategy for internal communications within Field Operations to achieve project priorities. Collaborated with Field Logistics leadership to drive alignment, communication and engagement on operational initiatives. Planned, prepared, and produced operational communications such as bulletins, emails, posters and other tools to communicate changes to operations.
Communications Coordinator (Contract) at Chevron Canada Resources
March 1, 2023 - October 14, 2025Developed strategic business communications to support the rollout of the SAP enterprise system impacting more than 300 users. Planned and executed a town hall event for over 200 attendees with subsequent breakout sessions. Collaborated with Behaviour Change Management and project team members in developing content to communicate project needs. Identified project opportunities and mitigated risks by assessing the business's and people's needs. Developed project performance reports to present to the executive leadership team.
Marketing and Social Media Coordinator at Egg Farmers of Alberta
June 1, 2022 - October 14, 2025Managed day-to-day engagement across multiple platforms including Facebook, Twitter, YouTube, Instagram and Pinterest through the creation and maintenance of a content calendar. Evaluated the effectiveness and efficiency of social media strategy and content through analytics and insights. Continuously updated and wrote content for the organization’s website including monthly blogs, forum page, monthly recipes and home page. Built relationships with local bloggers, online influencers and community partners to meet social media strategy goals. Represented Egg Farmers of Alberta on various industry boards and committees.
Marketing and Communications Coordinator at Graduate Students’ Association – University of Calgary
March 1, 2020 - October 14, 2025Developed strategic digital marketing plans and campaigns to maximize online visibility for all areas of the organization, including student advocacy initiatives, student events and services and volunteer programming to over 6500 graduate students. Crafted and scheduled engaging social media posts using Hootsuite. Created and managed email marketing campaigns resulting in a 61% open rate and a 9% click rate. Developed, executed, and monitored Google AdWords, SEM and SEO campaigns. Wrote, edited and published to the Graduate Students’ Association WordPress site attracting over 4,900 monthly visitors. Managed a $30,000 annual marketing budget with accountability for performance against objectives.
Communications Assistant at Boys & Girls Club of Cochrane & Area
May 1, 2019 - October 14, 2025Wrote, edited, and published content to share on social media platforms, effectively increasing reach and brand awareness. Implemented marketing and promotion tactics that led to growth in engagement. Developed partnerships with local businesses and organizations to promote fundraising events. Led the design and production of communication materials, including annual reports, pamphlets, door decals, content guides, invitations and newspaper advertisements. Managed and coordinated graphic design projects from concept to completion with budgets of $50–$500. Initiated a cohesive rebranding guideline for multiple club locations.
Communications Specialist at Calgary Police Service
January 1, 2024 - PresentDeveloped and distributed news releases; prepared spokespersons for media interviews; managed media inquiries; implemented comprehensive communication plans; drafted and edited content across newsletters, websites, speaking notes, presentations and social media; translated technical information into accessible language; analyzed media clippings to inform strategy and measure sentiment.
Communications Advisor at Suncor Energy Inc.
October 1, 2023 - October 14, 2025Developed planning components of change management and communications strategies for Field Logistics; aligned with Corporate Communications; prepared and maintained Field Logistics policies, guides, and digital content; implemented internal change communications; produced operational communications to inform changes; collaborated with leadership to drive alignment and engagement on initiatives.
Communications Coordinator (Contract) at Chevron Canada Resources
March 1, 2023 - October 14, 2025Developed strategic business communications for the SAP rollout impacting 300+ users; planned and executed a town hall for 200 attendees with breakout sessions; collaborated with Change Management and project teams to craft content; identified opportunities and mitigated risks; produced project performance reports for executive leadership.
Marketing and Social Media Coordinator at Egg Farmers of Alberta
June 1, 2022 - October 14, 2025Managed day-to-day engagement across Facebook, Twitter, YouTube, Instagram and Pinterest with a content calendar; evaluated social media effectiveness through analytics; updated website with monthly blogs and recipes; built relationships with bloggers and influencers; represented the organization on industry boards and committees.
Marketing and Communications Coordinator at Graduate Students’ Association – University of Calgary
March 1, 2020 - October 14, 2025Developed strategic digital marketing plans to maximize online visibility for student advocacy initiatives and events; crafted and scheduled social media content; created and managed email campaigns achieving a 61% open rate and 9% click rate; managed WordPress site content and a $30,000 annual marketing budget; executed Google AdWords, SEM and SEO campaigns.
Communications Assistant at Boys & Girls Club of Cochrane & Area
May 1, 2019 - October 14, 2025Wrote, edited, and published content across social platforms, increasing reach and brand awareness; implemented marketing tactics that boosted engagement; developed partnerships for fundraising; led the design and production of annual reports, brochures, invitations, and newspaper ads; managed graphic design projects with budgets from $50-$500; initiated a cohesive rebranding guideline for club locations.
Communications Specialist at Calgary Police Service
January 1, 2024 - PresentDeveloped and distributed news releases while ensuring appropriate spokespersons were prepared for media interviews. Responded to media inquiries and coordinated official responses on behalf of the Calgary Police Service. Developed and implemented communication plans and tactics, incorporating creative solutions and identifying opportunities to enhance internal and external engagement. Drafted and edited content for communication materials across multiple mediums and channels, including newsletters, websites, speaking notes, presentations and social media. Met with clients, project teams and service providers to assess needs, translate technical information into simple language and discuss creative solutions and service costs. Analyzed and distributed media clippings to track coverage, sentiment and inform communication strategies.
Communications Advisor at Suncor Energy Inc.
October 1, 2023 - October 14, 2025Developed and executed planning components of various communication and change management strategies for small- and large-scale projects within Field Logistics. Collaborated with the Corporate Communications team to ensure alignment with the implementation of the Field Logistics communications strategy reinforcing Suncor’s goals, culture, strategy, values and standards. Prepared and maintained Field Logistics policies, guides, documentation and digital content. Implemented change management strategy for internal communications within Field Operations to achieve strategic priorities for projects impacting the department and business unit. Collaborated with the Field Logistics leadership team to drive alignment, communication and engagement on operational initiatives. Planned, prepared, and produced operational communications such as bulletins, emails, posters and other communication tools to communicate changes to the operations.
Communications Coordinator (Contract) at Chevron Canada Resources
March 1, 2023 - October 14, 2025Developed strategic business communications to support the rollout of the SAP enterprise system impacting more than 300 Chevron users. Planned and executed a town hall event for over 200 attendees with subsequent breakout sessions. Collaborated with Behaviour Change Management and project team members in developing content to communicate business project needs. Identified project opportunities and mitigated risks by assessing the business's and people's needs. Developed project performance reports to present to the executive leadership team.
Marketing and Social Media Coordinator at Egg Farmers of Alberta
June 1, 2022 - October 14, 2025Managed day-to-day engagement across multiple platforms including Facebook, Twitter, YouTube, Instagram and Pinterest through the creation and maintenance of a content calendar. Evaluated the effectiveness and efficiency of social media strategy and content through analytics and insights. Continuously updated and wrote content for the organization’s website including monthly blogs, forum page, monthly recipes and home page. Built relationships with local bloggers, online influencers and community partners to meet social media strategy goals. Represented Egg Farmers of Alberta on various industry boards and committees including the Classroom Agriculture Program and Egg Farmers of Canada marketing board.
Marketing and Communications Coordinator at Graduate Students’ Association – University of Calgary
March 1, 2020 - October 14, 2025Developed strategic digital marketing plans and campaigns to maximize online visibility for all areas of the organization, including student advocacy initiatives, student events and services and volunteer programming to over 6500 graduate students. Crafted and scheduled engaging social media posts for the Graduate Students’ Association and the Last Defence Lounge Facebook, Instagram and Twitter accounts using Hootsuite. Created and managed email marketing campaigns resulting in a 61% open rate and a 9% click rate. Developed, executed, and monitored Google AdWords, SEM and SEO campaigns. Wrote, edited and published to the Graduate Students’ Association WordPress site attracting over 4,900 monthly visitors. Managed a $30,000 annual marketing budget with full accountability for performance against immediate and long-range corporate objectives.
Communications Assistant at Boys & Girls Club of Cochrane & Area
May 1, 2019 - October 14, 2025Wrote, edited, and published content to share on social media platforms, effectively increasing reach and brand awareness by 65%. Implemented marketing and promotion tactics that led to a 132% growth in engagement through social media posts. Developed partnerships with local businesses and organizations to promote fundraising events that generated over $6,000 in funds. Led in the design and implementation of the graphic, layout, and production of communication materials, including annual reports, pamphlets, door decals, content guides, invitations and newspaper advertisements. Successfully managed and coordinated graphic design projects from concept to completion by utilizing project budgets ranging from $50 - $500. Initiated the design of a cohesive rebranding guideline for both club locations to promote programs and services.
Communications Specialist at Calgary Police Service
January 1, 2024 - PresentDevelop and distribute news releases; coordinate spokesperson media interviews; respond to media inquiries; plan and implement communication plans and tactics; draft and edit content across newsletters, websites, speaking notes, presentations and social media; consult with clients and project teams to assess needs, translate technical information into simple language, discuss creative solutions and costs; analyze media clippings to track coverage and inform strategies.
Communications Advisor at Suncor Energy Inc.
October 1, 2023 - October 14, 2025Developed and executed planning components of communication and change management strategies for Field Logistics; aligned with Corporate Communications to reinforce goals, culture and standards; prepared and maintained Field Logistics policies and digital content; implemented internal change management communications; drove alignment and engagement on operational initiatives; produced operational communications (bulletins, emails, posters).
Communications Coordinator (Contract) at Chevron Canada Resources
March 1, 2023 - October 14, 2025Developed strategic business communications for SAP rollout impacting 300+ users; planned town hall for 200 attendees with breakout sessions; collaborated with Change Management to develop content; identified opportunities and mitigated risks; produced project performance reports for executive leadership.
Marketing and Social Media Coordinator at Egg Farmers of Alberta
June 1, 2022 - October 14, 2025Managed day-to-day engagement across multiple platforms; evaluated strategy via analytics; updated website with blogs, recipes; built relationships with local bloggers and community partners; represented organization on industry boards and committees.
Marketing and Communications Coordinator at Graduate Students’ Association – University of Calgary
March 1, 2020 - October 14, 2025Developed strategic digital marketing plans; crafted social media content; managed email marketing campaigns with solid open/click rates; led Google AdWords, SEM and SEO campaigns; authored and published to WordPress site; managed $30,000 annual marketing budget.
Communications Assistant at Boys & Girls Club of Cochrane & Area
May 1, 2019 - October 14, 2025Wrote, edited and published content for social media; implemented marketing tactics increasing reach and engagement; developed partnerships for fundraising; led design and production of communication materials; managed graphic design projects; initiated cohesive rebranding guidelines for two club locations.
Communications Specialist at Calgary Police Service
January 1, 2024 - PresentDevelop and distribute news releases; respond to media inquiries; implement communication plans to enhance internal and external engagement; draft content for newsletters, websites, speaking notes, presentations, and social media; meet with clients and project teams to translate technical information into clear solutions; analyze media coverage to inform strategies.
Communications Advisor at Suncor Energy Inc.
October 1, 2023 - October 14, 2025Developed and executed planning components of communication and change management strategies for Field Logistics; aligned with Corporate Communications; prepared and maintained Field Logistics policies, guides and digital content; implemented internal change management to achieve strategic priorities; planned and produced operational communications to convey changes.
Communications Coordinator (Contract) at Chevron Canada Resources
March 1, 2023 - October 14, 2025Developed strategic business communications for SAP rollout impacting 300+ users; planned a town hall for over 200 attendees; collaborated with Change Management and project teams; identified opportunities and mitigated risks; prepared project performance reports for executive leadership.
Marketing and Social Media Coordinator at Egg Farmers of Alberta
June 1, 2022 - October 14, 2025Managed day-to-day engagement across Facebook, Twitter, YouTube, Instagram and Pinterest; created and maintained a content calendar; evaluated strategy through analytics; updated the website with blogs and recipes; built relationships with local bloggers and community partners; represented the organization on industry boards.
Marketing and Communications Coordinator at Graduate Students’ Association – University of Calgary
March 1, 2020 - October 14, 2025Developed strategic digital marketing plans to maximize online visibility for student advocacy initiatives and events; crafted and scheduled social media posts; managed email campaigns with high open and click rates; executed Google AdWords, SEM and SEO campaigns; maintained the WordPress site with ~4,900 monthly visitors; managed a $30,000 annual marketing budget.
Communications Assistant at Boys & Girls Club of Cochrane & Area
May 1, 2019 - October 14, 2025Wrote and published content for social media, increasing reach; implemented marketing tactics leading to increased engagement; developed partnerships to promote fundraising events; led design and production of communication materials; managed graphic design projects with small budgets; initiated a cohesive rebranding guideline for two club locations.
Communications Specialist at Calgary Police Service
January 1, 2024 - PresentDevelop and distribute news releases; respond to media inquiries; coordinate official responses; develop and implement communication plans and tactics; draft and edit content across newsletters, websites, speaking notes, presentations and social media; translate technical information for broad audiences; analyze media coverage to inform strategy.
Communications Advisor at Suncor Energy Inc.
October 1, 2023 - October 14, 2025Developed and executed planning components of communication and change management strategies for Field Logistics; aligned with corporate communications goals, culture, strategy and standards; prepared and maintained Field Logistics policies and digital content; implemented change management for internal communications and produced operational bulletins, emails and posters.
Communications Coordinator (Contract) at Chevron Canada Resources
March 1, 2023 - October 14, 2025Developed strategic business communications to support SAP rollout affecting over 300 users; planned a town hall for 200 attendees; collaborated with Behaviour Change Management and project teams to communicate needs and mitigate risks; developed project performance reports for executive leadership.
Marketing and Social Media Coordinator at Egg Farmers of Alberta
June 1, 2022 - October 14, 2025Managed day-to-day engagement across Facebook, Twitter, YouTube, Instagram and Pinterest; evaluated strategy via analytics; updated website with blogs and recipes; built relationships with local bloggers and community partners; represented the organization on industry boards and committees.
Marketing and Communications Coordinator at Graduate Students’ Association – University of Calgary
March 1, 2020 - October 14, 2025Developed strategic digital marketing plans and campaigns for 6,500+ graduate students; crafted and scheduled engaging social media posts using Hootsuite; managed email marketing campaigns with strong open/click rates; led Google AdWords/SEM/SEO campaigns; maintained WordPress site; managed a $30,000 annual marketing budget.
Communications Assistant at Boys & Girls Club of Cochrane & Area
May 1, 2019 - October 14, 2025Wrote, edited, and published social media content; increased reach and engagement; implemented marketing tactics for events; developed partnerships with local businesses; led design and production of communication materials including annual reports, brochures, decals and advertisements; managed design projects with budgets.
Education
Bachelor of Communications - Public Relations at Mount Royal University
September 1, 2015 - June 1, 2019Bachelor of Communications - Public Relations at Mount Royal University
September 1, 2015 - June 1, 2019Bachelor of Communications - Public Relations at Mount Royal University
September 1, 2015 - June 1, 2019Bachelor of Communications - Public Relations at Mount Royal University
September 1, 2015 - June 1, 2019Bachelor of Communications - Public Relations at Mount Royal University
September 1, 2015 - June 1, 2019Bachelor of Communications - Public Relations at Mount Royal University
September 1, 2015 - June 1, 2019Qualifications
Industry Experience
Government, Energy & Utilities, Agriculture & Mining, Non-Profit Organization, Professional Services, Education, Media & Entertainment, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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