Content Direction and Social Media Strategy - Anonymous

Project: Developed a content direction and social media strategy for a beauty business seeking greater clarity, consistency and confidence in its online presence.
Scope: Conducted a strategic review and developed a content direction designed to strengthen visibility, trust and long-term consistency.
Outcome: Clearer content direction and messaging, stronger content pillars for long-term consistency, a more sustainable approach to content planning and strategic recommendations to support future growth.