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Hi, I'm Ashley Docking, a Toronto-based Creative Brand Strategist and Content Creator with a decade in media, marketing, and sport. I fuse creative storytelling with data-driven insight to develop authentic initiatives that build communities and move culture forward across the full content lifecycle.\n\nIn my current roles at HoopQueens, content creation, and as an educator at the College of Sports Media, I lead brand storytelling, community growth, and cross-functional collaboration with brands like Nike, Foot Locker, ENDY, Roots, and Fanatics. I thrive on turning complex metrics into actionable strategy and elevating women’s sports through Cinderella Stories and live activations.…Hi, I'm Ashley Docking, a Toronto-based Creative Brand Strategist and Content Creator with a decade in media, marketing, and sport. I fuse creative storytelling with data-driven insight to develop authentic initiatives that build communities and move culture forward across the full content lifecycle.\n\nIn my current roles at HoopQueens, content creation, and as an educator at the College of Sports Media, I lead brand storytelling, community growth, and cross-functional collaboration with brands like Nike, Foot Locker, ENDY, Roots, and Fanatics. I thrive on turning complex metrics into actionable strategy and elevating women’s sports through Cinderella Stories and live activations.

Ashley Docking

Brand Strategist, Content Creator, Content Producer, +7

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Hi, I'm Ashley Docking, a Toronto-based Creative Brand Strategist and Content Creator with a decade in media, marketing, and sport. I fuse creative storytelling with data-driven insight to develop authentic initiatives that build communities and move culture forward across the full content lifecycle.\n\nIn my current roles at HoopQueens, content creation, and as an educator at the College of Sports Media, I lead brand storytelling, community growth, and cross-functional collaboration with brands like Nike, Foot Locker, ENDY, Roots, and Fanatics. I thrive on turning complex metrics into actionable strategy and elevating women’s sports through Cinderella Stories and live activations.…Hi, I'm Ashley Docking, a Toronto-based Creative Brand Strategist and Content Creator with a decade in media, marketing, and sport. I fuse creative storytelling with data-driven insight to develop authentic initiatives that build communities and move culture forward across the full content lifecycle.\n\nIn my current roles at HoopQueens, content creation, and as an educator at the College of Sports Media, I lead brand storytelling, community growth, and cross-functional collaboration with brands like Nike, Foot Locker, ENDY, Roots, and Fanatics. I thrive on turning complex metrics into actionable strategy and elevating women’s sports through Cinderella Stories and live activations.

Available to hire

Hi, I’m Ashley Docking, a Toronto-based Creative Brand Strategist and Content Creator with a decade in media, marketing, and sport. I fuse creative storytelling with data-driven insight to develop authentic initiatives that build communities and move culture forward across the full content lifecycle.\n\nIn my current roles at HoopQueens, content creation, and as an educator at the College of Sports Media, I lead brand storytelling, community growth, and cross-functional collaboration with brands like Nike, Foot Locker, ENDY, Roots, and Fanatics. I thrive on turning complex metrics into actionable strategy and elevating women’s sports through Cinderella Stories and live activations.

Skills

Experience Level

Leadership

Expert

Copywriting

Expert

Brand Identity

Expert

Language

English

Fluent

Work Experience

Director, Brand & Content Strategy at HoopQueens

January 1, 2022 - Present

Scaled community-led growth through original storytelling and relatable content, maintaining industry-leading engagement rates. Built high-performing creative ecosystems and digital content frameworks to align cross-functional teams on ideas, creative direction, and deadlines. Orchestrated impact reporting for sponsors (Nike, Foot Locker) translating social metrics into actionable insights to secure and scale multi-year partnerships. Achieved 50% YoY growth in follower base and engagement (2025).

Producer & Creator at HoopQueens

January 1, 2021 - Present

Built out a women’s sports community through Cinderella Stories; owned the creative lifecycle from trend forecasting and ideation to production and editing while ensuring deliverables exceeded deadlines without sacrificing quality. Negotiated multi-channel collaborations with premier lifestyle and sports brands (ENDY, Roots, Fanatics), driving revenue through authentic integrations. Curated experiential activations bridging digital community and physical brand presence.

Professor & Program Developer at College of Sports Media

January 1, 2020 - Present

Developed and taught a pioneering 'New Digital Media' course, bridging traditional broadcasting with digital-first strategy; mentored future creators on brand storytelling, clear communication tactics, trend literacy, and digital value metrics. The program became foundational for students entering digital media and sports communication.

Reporter at TSN

January 1, 2021 - Present

Brought colour, commentary and storytelling to a live audience, blending editorial insight with fact-based narrative design. Researched, ideated and leaned into trends for modern storytelling on a linear platform; covered behind-the-scenes topics and contributed to coverage across various events.

Morning Show Host at SPORTSNET 590 THE FAN

January 1, 2017 - December 31, 2020

Broke barriers as the first woman in two decades to co-host a national morning sports show. Delivered culture-driven storytelling and interviews during major events (2019 NBA Finals, All-Star Weekends, NBA Summer League). Internal award for coverage of the 2019 NBA Championship run, elevating engagement and extending storytelling beyond broadcast.