Marketing & Communications Consultant at Pulse IMG

Provide strategic sales and marketing strategies for clients specializing in consumer goods services. Develop launch strategies, market research reports, brand activations, creative development, promotional partner tie-ins, marketing campaigns, and sales distribution outreach and development based on clients KPI’s and projected revenue growth throughout the US and EMEA. Provide growth strategies incorporating B2B and B2C sales channels to successfully create market share and drive corporate revenues for clients. Provide legal and logistical support, creative marketing collateral, and advertising campaigns to maximize brand visibility through traditional and non-traditional marketing channels. Secure product placement with social media influencers to leverage client product launches and global press coverage. Manage public relations promotional campaigns regarding product launches for seasonal media blitzes. Develop corporate brand partnerships, push/pull strategies, creative briefs,

Digital Content Manager at Välinge Innovation AB

Responsible for the development of Välinge’s digital communication strategy across four international regions to reach target groups within B2B, B2C and D2C for all Välinge’s products and technologies. Responsible for growing, implementing and monitoring all digital activities for all Välinge's social media channels regarding brand building and business driven communications. Managed the US, Asian and European digital marketing teams to ensure corporate messaging and social media calendars were consistent and within brand guidelines. Coordinated international trade shows and conferences to support sales teams and promote Välinge’s products and technologies through various industry media outlets and publications. Coordinate with partners and licensees to generate cross media digital and promotional communications. Developed and published content for Välinge's websites with continuous optimization to improve the digital customer journey and create additional market pull for V