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I am a true believer in the power of social media, creative, committed, analytical and a decisive communicator focused on strong relationships. I have proven success in the e-commerce arena (B2C and C2C); I am creative and innovative in overcoming challenges, with strong organizational skills and a track record of multi-project management and delivering results.…

Almudena Herrero González

Content Creator, Social Media Manager, Digital Marketer, +7

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I am a true believer in the power of social media, creative, committed, analytical and a decisive communicator focused on strong relationships. I have proven success in the e-commerce arena (B2C and C2C); I am creative and innovative in overcoming challenges, with strong organizational skills and a track record of multi-project management and delivering results.…

Available to hire

I am a true believer in the power of social media, creative, committed, analytical and a decisive communicator focused on strong relationships.

I have proven success in the e-commerce arena (B2C and C2C); I am creative and innovative in overcoming challenges, with strong organizational skills and a track record of multi-project management and delivering results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Fluent

Work Experience

Founder and content creator at Sra. Cricket

January 1, 2015 - November 13, 2025

Founder and content creator for Sra. Cricket; digital content creation (video & image) for brands, social media channels and websites (Nivea, The Body Shop, El Corte Inglés, Microsoft, Carrefour, HP, Ikea); TV host on the show Fiesta al aire libre on AMC networks; online shop owner.

Marketing Manager Spain & Portugal at Transitional Optical

December 31, 2014 - December 31, 2014

Developed and implemented EMEA/US corporate marketing and communications plans; managed relationships with media and advertising agencies; led PR and press activities; annual market research; supported central blind tests and online surveys; built brand awareness among key opinion leaders and influencers; led B2B and B2B2C campaigns; launched new products and retailer training; created online training platform (EMEA pioneer); launched social media profiles and a new trade portal.

General Manager’s Personal Assistant at Iberdrola Ingeniería

December 31, 2001 - December 31, 2001

Internal communications and executive committee coordination.

Head of Employee and Internship Programs at Universidad Europea de Madrid

December 31, 1999 - December 31, 1999

Created from scratch the employment orientation department; more than 100 internship contracts signed annually; HR training for students.

Founder and Content Creator at Sra Cricket

January 1, 2015 - November 13, 2025

Founder and content creator for the brand; digital content creation for brands, social media channels, and websites (Nivea, The Body Shop, El Corte Inglés, Microsoft, Carrefour, HP, Ikea…). Creator and TV host on the show “Fiesta al aire libre” (AMC networks). Online shop owner (sracricket.com). Built a community with ~400K followers and led multiple digital projects across platforms.