I'm Amelia Gaskill, a senior digital and media leader who builds high-performing, full-funnel paid media engines and guides cross-functional teams across enterprise and retail environments. I have hands-on experience with Meta, Google and Programmatic, delivering ROAS gains, CAC reductions and budget efficiency through structured testing, creative optimization and attribution insights. I'm known for turning fragmented activity into scalable growth, with strong leadership, disciplined operations, experimentation and collaboration with creative, digital and data teams to drive revenue for omnichannel businesses.…

Amelia Gaskill

I'm Amelia Gaskill, a senior digital and media leader who builds high-performing, full-funnel paid media engines and guides cross-functional teams across enterprise and retail environments. I have hands-on experience with Meta, Google and Programmatic, delivering ROAS gains, CAC reductions and budget efficiency through structured testing, creative optimization and attribution insights. I'm known for turning fragmented activity into scalable growth, with strong leadership, disciplined operations, experimentation and collaboration with creative, digital and data teams to drive revenue for omnichannel businesses.…

Available to hire

I’m Amelia Gaskill, a senior digital and media leader who builds high-performing, full-funnel paid media engines and guides cross-functional teams across enterprise and retail environments.

I have hands-on experience with Meta, Google and Programmatic, delivering ROAS gains, CAC reductions and budget efficiency through structured testing, creative optimization and attribution insights. I’m known for turning fragmented activity into scalable growth, with strong leadership, disciplined operations, experimentation and collaboration with creative, digital and data teams to drive revenue for omnichannel businesses.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Group General Manager Media, Social and Digital at Crown Resorts
February 24, 2025 - Present
Group General Manager Media and Social at Crown Resorts
February 1, 2025 - Present
Built an integrated paid media framework improving ROI visibility, pacing discipline and channel mix performance. Improved campaign efficiency across Meta and Google through structured testing, audience refinement and creative optimization. Introduced full-funnel planning linking brand, acquisition and retention activity. Lifted audience growth and digital engagement through systematic testing and iteration. Strengthened tagging, reporting and attribution workflows with cross-functional partners. Led and coached a cross-disciplinary team spanning performance, social, creative and analytics capabilities.
Associate Director Global Performance Marketing & Media at RMIT
January 1, 2021 - January 1, 2025
Directed large Meta, Google and Programmatic budgets, improving conversion efficiency and lowering CPL through structured experimentation. Delivered full-funnel acquisition framework linking awareness, consideration, retargeting and nurture. Lifted national brand awareness from 13% to 36% through integrated digital campaign design. Built attribution, pacing and reporting models to improve investment allocation and decision-making. Strengthened governance, QA and analytics maturity across Adobe Analytics, Launch and Flashtalking.
National Head of Digital and Operations at Dentsu
January 1, 2013 - January 1, 2020
Led digital performance, optimization frameworks, media operations and analytics across a major commercial portfolio including The Good Guys, Vic & Federal Government, Reece Group, Brown Brothers, Mirvac, Oriental Merchants, Patties, Crown, OUA, BMW. Scaled digital acquisition across multi-brand portfolio, improved ROAS and CPA through governance, testing and operational discipline. Implemented performance testing framework and ensured cross-functional alignment.
Digital Group Account Director at Havas Media Group
January 1, 2008 - January 1, 2013
Led digital ecosystem planning, performance and optimization for brands including Pernod Ricard, Kia, AXA, The National Lottery, KLM, P&O Ferries, SABMiller, Gucci, Hermès, BMW. Delivered multi-market digital programs exceeding acquisition and revenue targets. Strengthened analytics maturity through tagging improvements and attribution mapping.
Media Account Manager at DigitasLBi
January 1, 2007 - January 1, 2008
Began career managing advertiser campaigns for Starwood Hotels UK, EMEA, Russia, Marks & Spencer, Financial Times.
Media Planner at Agency.com / TBWA
January 1, 2004 - January 1, 2007
Planned multi-market digital campaigns for brands including British Airways, John Lewis, IKEA, Dulux, NPC, SAB Miller, Gucci, Hermès and BMW.

Education

Bachelor or Business at Australian Catholic University
March 1, 2001 - November 30, 2003
Bachelor of Business at ACU Melbourne
January 11, 2030 - January 8, 2026
Certificate in Marketing Leadership at The Marketing Masterclass
January 11, 2030 - January 8, 2026

Qualifications

Bachelor of Business
January 11, 2030 - January 8, 2026
Certificate in Marketing Leadership
January 11, 2030 - January 8, 2026

Industry Experience

Consumer Goods, Energy & Utilities, Government, Gaming, Media & Entertainment, Education, Non-Profit Organization, Real Estate & Construction, Retail, Travel & Hospitality, Professional Services

Skills

Experience Level