AJ Whyte

Created sports and gaming brand storytelling for decks and campaigns, from social-first assets (IG) to large-scale experiential installations such as billboards and movie screens. Designed and formatted publication layouts for print production and digital distribution. Optimized Adobe Creative Suite workflows (Photoshop, After Effects, Illustrator, InDesign, Premiere, Figma) using automation (plugins and AI-assisted editing) to streamline repetitive tasks. Produced animated graphics and multimedia assets and edited video content with motion elements to support brand storytelling and audience engagement. Led end-to-end creative production for high-stakes digital campaigns, building design templates and system components that reduced production time by 30%+ while maintaining brand consistency across web, social, digital platforms, and print.

Produced visual design for an anti-vaping campaign with an emphasis on visual identity systems and storytelling while maintaining brand consistency through typography, color theory, and information design. Developed custom templates, mood boards, and style guides; delivered educational and marketing visuals for diverse learners, supporting both digital and social platforms. Used AI tools (Adobe Firefly, Gemini, Nano banana) for background/image refinement and leveraged layout, whitespace, and composition for accessibility-aligned visuals.

Produced visual graphics for an anti-vaping campaign, demonstrating strong proficiency with visual identity systems and storytelling while maintaining brand consistency. Developed custom templates, mood boards, and style guides aligned to client project look and feel. Delivered educational visuals that showcased typography, color theory, and information-forward layout and composition with inclusive spacing/whitespace considerations. Collaborated in cross-functional teams to interpret creative briefs, incorporate feedback loops, and deliver deadlines, mockups, and pixel-perfect revisions. Used AI tools (Adobe Firefly, Gemini, NanoBanana) to clear unwanted imagery and enhance objects in assets.