I’m a Marketing & Communications Specialist based in Mandello del Lario, Italy, with a proven track record in digital strategy, social media management, and data-driven lead generation. I excel at international brand positioning and cross-border campaigns across Meta and Pinterest ecosystems, tailoring messages for US and European markets. With a strong qualitative research background and a proactive, results-oriented approach, I drive business growth, optimize brand reputation, and exceed KPIs. I’ve led end-to-end content creation, product launches, crisis communications, and strategic partnerships for luxury and consumer brands, delivering compelling cross-channel storytelling and measurable outcomes.

Alice Saggioro

I’m a Marketing & Communications Specialist based in Mandello del Lario, Italy, with a proven track record in digital strategy, social media management, and data-driven lead generation. I excel at international brand positioning and cross-border campaigns across Meta and Pinterest ecosystems, tailoring messages for US and European markets. With a strong qualitative research background and a proactive, results-oriented approach, I drive business growth, optimize brand reputation, and exceed KPIs. I’ve led end-to-end content creation, product launches, crisis communications, and strategic partnerships for luxury and consumer brands, delivering compelling cross-channel storytelling and measurable outcomes.

Available to hire

I’m a Marketing & Communications Specialist based in Mandello del Lario, Italy, with a proven track record in digital strategy, social media management, and data-driven lead generation. I excel at international brand positioning and cross-border campaigns across Meta and Pinterest ecosystems, tailoring messages for US and European markets.

With a strong qualitative research background and a proactive, results-oriented approach, I drive business growth, optimize brand reputation, and exceed KPIs. I’ve led end-to-end content creation, product launches, crisis communications, and strategic partnerships for luxury and consumer brands, delivering compelling cross-channel storytelling and measurable outcomes.

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Language

Italian
Fluent
English
Fluent
French
Advanced
German
Intermediate

Work Experience

Communication Specialist / Strategy & SMM at ICMA SRL SB (Brand: Manamant)
September 1, 2024 - Present
Spearhead the brand's overarching social media strategy, end-to-end content management, and high-converting lead generation initiatives. Design, optimize, and monitor international digital advertising campaigns (Meta Ads, Pinterest) tailored for strategic market expansion, with a primary focus on the US and European markets. Orchestrate the launch of new product lines and seasonal collections, overseeing color palette selection and executing compelling cross-channel storytelling. Cultivate and manage strategic relationships with external partners and brand ambassadors for high-profile co-branding projects and luxury packaging campaigns.
Communication Specialist at Gilardoni Raggi X
March 1, 2024 - July 31, 2024
Supported internal and external corporate crisis communication management, ensuring messaging consistency and safeguarding brand reputation. Authored engaging content for digital channels, supported the execution of major corporate events, and drafted corporate informational literature.
Marketing & Communication Coordinator at Babadu Lac SRL
October 1, 2023 - March 31, 2024
Devised the brand's digital footprint and directed daily operational management across all active social media platforms. Developed targeted local communication and digital marketing strategies designed to accelerate brand awareness and maximize community engagement.
Senior Consultant – Marketing & Communication at JECatt - Junior Enterprise Cattolica
January 1, 2022 - January 1, 2024
Delivered tailored strategic marketing and communication consulting services for SMEs and local startups. Conducted deep-dive market research, competitive positioning analyses, and high-impact commercial pitches within a highly selective, elite student-led enterprise.
Teaching Support Assistant (MAD) at Istituto Comprensivo Statale A. Volta
September 1, 2023 - December 31, 2023
Facilitated classroom educational activities and managed interpersonal relations effectively within a dynamic academic environment.

Education

B.A. in Media Languages – Specialization in Advertising (L-20) at Università Cattolica del Sacro Cuore, Milan, Italy
January 1, 2020 - January 1, 2023
Semester Abroad (International Exchange Program) at University of Mary Washington, VA, USA
September 1, 2022 - December 31, 2022

Qualifications

Digital Marketing Specialist Certification
January 1, 2021 - December 31, 2024
Challenge Winner – MARSxJECatt Cross-Functional Innovation Challenge
January 1, 2022 - December 31, 2022
IELTS Academic Certification (C1) – British Council
January 1, 2022 - June 23, 2026
Fundamentals of Digital Marketing Certification – Google Digital Academy
January 1, 2020 - June 23, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Retail, Software & Internet