Hi, I’m Alex. I’m a graphic designer based in Melbourne with a passion for design. I graduated with distinction from Deakin University in Visual Communication and have seven years of experience in illustration, typography, and branding. I embrace freelance work as well as collaborating with organizations to transform briefs into designs that connect with people.
I am an expert in the Adobe Creative Suite and eager to learn new digital tools, I bring a fresh perspective to every project and a collaborative, client-focused approach.
Please see Aljastudio.com for my selected folio
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I was brought on to modernise and elevate the visual identity of Myk The Label, a sustainable underwear brand. I redesigned the logo using a custom serif, developed a soft, considered colour palette, and carried the identity through packaging, stickers, icons, and art direction, creating a cohesive and distinctive brand presence across product and imagery.
I was brought on to rebrand The Rifle Club in Elsternwick following a change of ownership, refreshing the venue’s identity to bring new energy and appeal to a younger audience. This included updating the logo and creating a suite of illustrations, event posters, and promotional assets across print and digital.
The refreshed visuals were also applied to brand partnerships, including collaborations with Circolo and 78 Degrees, ensuring a cohesive and recognisable look across events and campaigns.
Ongoing graphic design for Brother Brew, a Melbourne café. The project included a full rebrand, logo design, and the development of a consistent visual identity across menus, posters, and event graphics. I designed and updated seasonal menus and created illustrated promotional materials for in-store events and campaigns, with a focus on a relaxed, community-driven aesthetic.
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