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I’m Aimee Perreault, a Calgary-based Senior Creative Design Lead with a passion for building cohesive, memorable brand systems. Over the course of my career, I’ve led design strategy and campaign execution across a range of industries—from major energy providers like NRG and ATCO to iconic arts and sports organizations including Alberta Ballet and the Calgary Flames. Whether I’m art directing multi-channel marketing campaigns, optimizing digital workflows, or collaborating directly with leadership and stakeholders, my focus is always on delivering clear, compelling visual storytelling from concept to final production.…I’m Aimee Perreault, a Calgary-based Senior Creative Design Lead with a passion for building cohesive, memorable brand systems. Over the course of my career, I’ve led design strategy and campaign execution across a range of industries—from major energy providers like NRG and ATCO to iconic arts and sports organizations including Alberta Ballet and the Calgary Flames. Whether I’m art directing multi-channel marketing campaigns, optimizing digital workflows, or collaborating directly with leadership and stakeholders, my focus is always on delivering clear, compelling visual storytelling from concept to final production.

Aimee Perreault

Creative Director, Graphic Designer, Brand Designer, +2

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I’m Aimee Perreault, a Calgary-based Senior Creative Design Lead with a passion for building cohesive, memorable brand systems. Over the course of my career, I’ve led design strategy and campaign execution across a range of industries—from major energy providers like NRG and ATCO to iconic arts and sports organizations including Alberta Ballet and the Calgary Flames. Whether I’m art directing multi-channel marketing campaigns, optimizing digital workflows, or collaborating directly with leadership and stakeholders, my focus is always on delivering clear, compelling visual storytelling from concept to final production.…I’m Aimee Perreault, a Calgary-based Senior Creative Design Lead with a passion for building cohesive, memorable brand systems. Over the course of my career, I’ve led design strategy and campaign execution across a range of industries—from major energy providers like NRG and ATCO to iconic arts and sports organizations including Alberta Ballet and the Calgary Flames. Whether I’m art directing multi-channel marketing campaigns, optimizing digital workflows, or collaborating directly with leadership and stakeholders, my focus is always on delivering clear, compelling visual storytelling from concept to final production.

Available to hire

I’m Aimee Perreault, a Calgary-based Senior Creative Design Lead with a passion for building cohesive, memorable brand systems. Over the course of my career, I’ve led design strategy and campaign execution across a range of industries—from major energy providers like NRG and ATCO to iconic arts and sports organizations including Alberta Ballet and the Calgary Flames. Whether I’m art directing multi-channel marketing campaigns, optimizing digital workflows, or collaborating directly with leadership and stakeholders, my focus is always on delivering clear, compelling visual storytelling from concept to final production.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Senior Creative Design Lead at NRG Energy

October 1, 2022 - Present

Provide creative direction and feedback to foster a collaborative team environment. Lead/support production of creative elements for marketing campaigns, branding strategies, and design projects, ensuring alignment with business objectives and brand guidelines. Contribute to the development of the Direct Energy brand and visual identity. Meet with internal clients to understand scope and accurately actualize requests. Present concepts and strategies to clients, stakeholders, and senior leadership. Design product marketing collateral including brochures, tri-folds, technical summaries, case studies, and promotional graphics. Participate in Martech and design tool decisions. Support CMS and email authoring by updating content/images and managing digital assets via DAM workflows.

Marketing and Graphic Design (Contract Part-time) at Alberta Ballet Canada

November 1, 2020 - June 30, 2022

Provided marketing and graphic design support on contract, contributing to campaign and brand initiatives.

President & CCO (Self-employed) at RAMP Creative Origin Ltd.

November 1, 2020 - Present

Lead a creative practice delivering corporate branding, campaign design, and brochure/collateral projects for clients including Alberta Ballet Canada, Harmony Beef, ATCOenergy, Blue Flame Kitchen, Heartland Generation, Pursuit Collection, Alberta Ballet School, Zephyr Sleep, and ECP Group.

Queen Bee, Freelance Graphic Designer at Little Bee Designs

May 1, 2019 - November 30, 2020

Delivered freelance graphic design work across print and digital projects.

Creative Services Manager, Graphic Design at Alberta Ballet

December 1, 2018 - December 31, 2019

Supported the company’s strategic vision with visual communication across platforms and channels. Collaborated with marketing, vendors/suppliers, media outlets, and internal teams including Box Office, Donor Relations, Corporate Sponsorships, and Artistic. Owned design, production, and execution of visual materials supporting marketing and business unit needs.

Advisor, Brand & Creative at ATCO Group

October 1, 2018 - December 31, 2018

Developed, implemented, and managed a creative review and brand compliance program to ensure corporate identity consistency. Maintained brand guidelines and communicated brand evolution updates. Collaborated with Marketing & Communications and business units to build a creative services support model. Identified and onboarded external agencies and creative freelancers (graphic design and video). Acted as a bridge between business stakeholders and the production studio, managing delivery from inception to sign-off. Resolved performance, scope, cost, and schedule issues and provided strategic production guidance. Served as an SME on process best practices. Worked with business units to implement an enterprise-wide approach to traditional media buys, including blocking charts for schedules and budgets and coordination of creative asset delivery to media outlets.

Acting Supervisor, Creative Services at ATCO Group

July 1, 2014 - October 31, 2018

Planned and executed advertising campaigns across traditional print, online, and social media channels. Liaised with media suppliers to book and place advertisements across channels. Maintained and monitored daily operations of the Creative Services team. Accountable for graphic designers’ workflow and client relationship management. Provided art direction, creative ideas, and brand management for design projects; designed solutions aligned to business needs and requests.

Graphic Designer at ATCO Group

October 1, 2010 - August 31, 2018

Designed creative solutions for client projects while ensuring compliance with brand standards. Art directed six ATCO Blue Flame Kitchen best-seller cookbooks. Maintained client relationships and built supplier partnerships. Managed design timelines and production schedules from concept to completion.

Graphic Designer at World Health

July 1, 2010 - October 31, 2010

Designed monthly ad campaigns plus internal posters, flat sheets, and forms.

Graphic Designer at Calgary Flames

July 1, 2007 - June 30, 2010

Designed innovative ad campaigns, season ticket booklets, brochures, and event creative. Maintained game programs for two teams throughout each season and worked efficiently under tight timelines to consistently meet deadlines.

Designer at Scribblers' Club

May 1, 2005 - May 31, 2007

Designed print and digital pieces for various clients. Communicated directly with clients from concept to completion, sourced suppliers, and participated in press checks.