Aimee Perreault

Provide creative direction and feedback to foster a collaborative team environment. Lead/support production of creative elements for marketing campaigns, branding strategies, and design projects, ensuring alignment with business objectives and brand guidelines. Contribute to the development of the Direct Energy brand and visual identity. Meet with internal clients to understand scope and accurately actualize requests. Present concepts and strategies to clients, stakeholders, and senior leadership. Design product marketing collateral including brochures, tri-folds, technical summaries, case studies, and promotional graphics. Participate in Martech and design tool decisions. Support CMS and email authoring by updating content/images and managing digital assets via DAM workflows.

Provided marketing and graphic design support on contract, contributing to campaign and brand initiatives.

Lead a creative practice delivering corporate branding, campaign design, and brochure/collateral projects for clients including Alberta Ballet Canada, Harmony Beef, ATCOenergy, Blue Flame Kitchen, Heartland Generation, Pursuit Collection, Alberta Ballet School, Zephyr Sleep, and ECP Group.