Available to hire
I’m a growth marketer with 8 years of experience building profitable acquisition engines for SaaS, health tech, gaming, and consumer brands. I’m accountable for acquisition P&L, unit economics, and full-funnel management. I’m known for reallocating budgets to high-intensity channels and optimising conversion funnels, resulting in improved CAC and revenue per dollar in budget-constrained environments.
Across my roles, I’ve led data-driven experiments, designed scalable funnel architectures, and built modern growth platforms with remote teams. I thrive on cross-functional collaboration with product and sales to drive sustainable growth.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
Marketing & Partnerships Manager at Yes2Games - HTML5 Games
October 1, 2025 - PresentDirected growth and publishing strategy for a 49-game portfolio across Playgames and Yandex. Developed a quantitative prioritisation matrix using D7 and D30 retention benchmarks to optimise capital allocation for top-performing titles. Conducted performance audits for over 50 publishing partnerships. Built financial models to evaluate revenue-share structures and historic ARPU, reducing pipeline risk and prioritising high-probability IPs. Led the Indonesia Studio Pitching circuit, vetting over 50 studios to achieve a 10% conversion rate, resulting in 5 new title acquisitions. Projected to increase annualised revenue by 8% within 12-18 months.
Independent Growth Consultant at Independent Growth Consultant
January 1, 2024 - October 1, 2025Built lean growth systems for early-stage businesses with monthly budgets under $1,000, prioritising intent and conversion over increased spending. Reduced CAC for small-budget clients by identifying search intent gaps and funnel leakage, then improving conversion prior to scaling spend.
Marketing Project Manager at Gaba Healthcare - Telepsychiatry SaaS
February 1, 2023 - December 1, 2023Improved consultation booking rate from 1.8% to 5.0% through trust-focused landing page tests, increasing revenue per visitor and lowering CAC. Grew daily qualified calls from 12 to 20 with a 10–15% call-to-consultation conversion rate by reallocating budget into high-intent search and education content. Recruited, hired, and managed a distributed team of five, coordinating cross-functional collaboration with product and sales. Channel strategy & budget allocation included growing organic search traffic from 5,000 to 9,000 monthly visitors (80% growth) and building backlinks with WebMD, Teladoc Health, and Indeed to boost domain authority.
Community Manager at Storms - Web3 Gaming
July 1, 2022 - February 1, 2023Managed the Discord community for Quantum Ark and analyzed retention metrics to inform engagement strategies.
Content Strategist at The Cirqle - Influencer Platform
June 1, 2021 - May 1, 2022Contributed to the paid amplification strategy for the Color Street beauty campaign, designing audience personas and creative direction that supported a $1.3M revenue initiative and improved Meta Ads ROAS from 3.0x to 6.3x. Designed a conversion-focused influencer vetting framework to evaluate creators based on audience authenticity, engagement, historical conversion data, and cost efficiency. Managed Meta Ads campaigns for CVS, The Pill Club, Routinely, and Galatea.
Marketing Specialist at Ondot Media (India)
April 1, 2020 - July 1, 2021Increased monthly traffic from 12,000 to 50,000 across four B2B publications. Received Rising Star Award 2021. Recruited and managed a growing marketing team, and led campaigns to drive growth and brand presence.
Marketing Associate at Urbo
June 1, 2018 - December 1, 2019Managed over 100 EU and US influencer partnerships, generating 500,000 impressions.
Education
BA at Northumbria University (Singapore)
January 1, 2016 - January 1, 2018Qualifications
Google Ads Search Certification
January 11, 2030 - February 17, 2026Meta Blueprint Certification
January 11, 2030 - February 17, 2026Google Analytics Certification
January 11, 2030 - February 17, 2026Industry Experience
Gaming, Healthcare, Software & Internet, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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