AMORET BOTHA
Photo-based creative professional with 17+ years of experience across photography, art direction, high-end retouching, and creative production.
About
Photo-based creative professional with 17+ years of experience across photography, art direction, high-end retouching, and creative production. Experienced in planning and executing commercial campaigns from concept to final delivery, including creative planning, lighting design, styling, model selection, and on-set direction.
Trusted by leading local and international brands in fashion and retail for producing high-quality visual content with exceptional attention to detail. Known for building strong client, creative team, and talent relationships that create a relaxed and professional environment, delivering work that is both visually compelling and commercially effective while continuously expanding into video and new creative technologies.
- 14 years' experience
- Joined September 2025
Industry experience
- Retail
- Consumer Goods
More experts in Durban, South Africa
Work experience· 7 roles
Provided commercial photography and premium end-to-end retouching services for fashion, beauty, lifestyle, and commercial clients. Produced imagery for advertising campaigns, social media, and marketing content. Managed projects from concept to final delivery to ensure exceptional quality and strong attention to detail. Worked closely with clients, creative agencies, stylists, and models to create imagery meeting both creative and commercial objectives. Used advanced Photoshop techniques including colour grading, skin retouching, compositing, and product retouching; incorporated AI-assisted workflows and video capture into creative production where appropriate.
Provided commercial photography and premium high-end retouching services for fashion, beauty, lifestyle and commercial clients. Produced imagery for advertising campaigns, social media and marketing content. Managed projects from concept through to final delivery, ensuring exceptional quality and attention to detail, working closely with clients, creative agencies, stylists and models. Used advanced Photoshop techniques including colour grading, skin retouching, compositing and product retouching, and incorporated AI-assisted workflows and video photography where appropriate.
Managed daily operations of a high-volume commercial photography studio. Led and mentored a team of photographers, retouchers, stylists and studio staff, overseeing production scheduling, workflow management and quality control across photography and retouching. Collaborated with buyers, designers and marketing teams plus external suppliers to deliver campaigns on schedule. Directed photography, lighting, styling and creative execution while maintaining brand consistency, and implemented workflow improvements to increase efficiency without compromising creative standards.
Education
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