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Alaa Mshawrab

Available to hire

I’m Alaa Mshawrab, a media and sound professional with over two decades of experience across television and radio broadcasting.

About

I’m Alaa Mshawrab, a media and sound professional with over two decades of experience across television and radio broadcasting. I’ve led production and management roles at companies in the UAE and Lebanon, overseeing the creation of audio and video content—from compelling TV programs and radio jingles to commercials—while ensuring quality and consistency across every stage of production.

Alongside my leadership work, I bring strong creative talent in music production, writing, composing, voiceover, and sound engineering. From building and directing teams to developing programming concepts and managing production operations end-to-end, I focus on turning stories and ideas into engaging content that resonates with audiences and supports business growth.

  • 29 years' experience
  • Joined September 2026

Languages

  • EnglishFluent
  • ArabicFluent
  • FrenchAdvanced

Industry experience

  • Media & Entertainment

Work experience· 11 roles

Managing Director · Future VisionJan 2021 – Present · 5 yrs 11 mos

Leads Future Vision’s strategic direction and day-to-day execution, overseeing innovative TV and digital content creation. Manages organizational growth through planning, market analysis, and expansion strategies, while leading cross-functional teams and ensuring quality control across all produced content. Handles budget and financial planning, drives business development via new opportunities, partnerships, and revenue streams, and maintains stakeholder relationships with clients, partners, and investors. Continuously monitors market trends and supports talent development and strategic partnerships to strengthen the company’s reach and competitiveness.

General Manager & Founder · AMPS – Alaa Mshawrab Production StudiosJan 2017 – Dec 2020 · 4 yrs

Built and managed a production company specializing in TV and radio audio content. Implemented strict quality control measures for sound production, led and motivated a team, and developed client relationships to ensure satisfaction and repeat business. Drove business development efforts to expand the client base and revenue streams, oversaw budgeting, cost control, and financial planning to maintain stability and growth, and stayed current with industry trends and innovations to keep the company competitive. Developed and executed strategic plans that established AMPS as a reputable force in sound production and delivered high-quality audio content for television and radio.

TV Manager & Founder · SEAF TVJan 2014 – Dec 2016 · 3 yrs

Established SEAF TV’s strategic direction and positioned the network as a notable media player. Oversees development and production of engaging, diverse television programming for a broad audience. Managed day-to-day operations to ensure seamless broadcasting, content quality, and compliance with industry standards. Built and led dedicated teams, pioneered innovative program formats and content concepts to capture viewer interest, and strengthened audience engagement through interactive shows, live events, and community outreach. Controlled budgets and allocated resources to support financial sustainability and growth, and developed expansion strategies to broaden the network’s reach and influence.

Consultant · Virgin Radio – JordanJan 2012 – Dec 2013 · 2 yrs
Radio Manager · Njooom LebanonJan 2008 – Dec 2009 · 2 yrs
Radio Founder & Radio Manager · Fujairah FMJan 2005 – Dec 2007 · 3 yrs
Operations and Production Director · Fujairah MediaJan 2005 – Dec 2013 · 9 yrs
Founder & Consultant · Mango Radio – SudanJan 2004 – Dec 2007 · 4 yrs

Education

Bachelor's degree in directing · Lebanese University1993

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