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Full-stack lifecycle and growth marketer with 15+ years launching new products and owning the funnel end to end—positioning, demand generation, content, and lifecycle—often as a team of one. Deep tech and online-learning background (Udemy, Autodesk), with a track record taking blank-page programs from zero to revenue: building the category story, the audience, and the playbook where none existed. Combines sharp product messaging and go-to-market execution with a data-driven, experimentation-first mindset that measures success by pipeline and revenue, not impressions. Comfortable working shoulder-to-shoulder with founders and product teams to turn a working product into paying customers.…Full-stack lifecycle and growth marketer with 15+ years launching new products and owning the funnel end to end—positioning, demand generation, content, and lifecycle—often as a team of one. Deep tech and online-learning background (Udemy, Autodesk), with a track record taking blank-page programs from zero to revenue: building the category story, the audience, and the playbook where none existed. Combines sharp product messaging and go-to-market execution with a data-driven, experimentation-first mindset that measures success by pipeline and revenue, not impressions. Comfortable working shoulder-to-shoulder with founders and product teams to turn a working product into paying customers.

Azmeera Mokhtar

Growth Marketer, Marketing Consultant, Product Marketer, +3

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Full-stack lifecycle and growth marketer with 15+ years launching new products and owning the funnel end to end—positioning, demand generation, content, and lifecycle—often as a team of one. Deep tech and online-learning background (Udemy, Autodesk), with a track record taking blank-page programs from zero to revenue: building the category story, the audience, and the playbook where none existed. Combines sharp product messaging and go-to-market execution with a data-driven, experimentation-first mindset that measures success by pipeline and revenue, not impressions. Comfortable working shoulder-to-shoulder with founders and product teams to turn a working product into paying customers.…Full-stack lifecycle and growth marketer with 15+ years launching new products and owning the funnel end to end—positioning, demand generation, content, and lifecycle—often as a team of one. Deep tech and online-learning background (Udemy, Autodesk), with a track record taking blank-page programs from zero to revenue: building the category story, the audience, and the playbook where none existed. Combines sharp product messaging and go-to-market execution with a data-driven, experimentation-first mindset that measures success by pipeline and revenue, not impressions. Comfortable working shoulder-to-shoulder with founders and product teams to turn a working product into paying customers.

Available to hire

Full-stack lifecycle and growth marketer with 15+ years launching new products and owning the funnel end to end—positioning, demand generation, content, and lifecycle—often as a team of one. Deep tech and online-learning background (Udemy, Autodesk), with a track record taking blank-page programs from zero to revenue: building the category story, the audience, and the playbook where none existed.

Combines sharp product messaging and go-to-market execution with a data-driven, experimentation-first mindset that measures success by pipeline and revenue, not impressions. Comfortable working shoulder-to-shoulder with founders and product teams to turn a working product into paying customers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Senior Growth & Lifecycle Marketing Consultant

August 1, 2025 - Present

Owned end-to-end growth strategy for early-stage and scaling B2B and B2C SaaS clients, spanning positioning, go-to-market, demand generation, and lifecycle. Stood up new-product launch programs from scratch within 30–90 day cycles, building category storytelling, audience, and playbooks to accelerate time-to-revenue. Advised on CRM stack, automation, and segmentation strategies to fill pipeline, convert trials, and grow ARR and lifetime value.

Senior Lifecycle Marketing Manager, Adoption > Retention at Asana

July 1, 2021 - August 1, 2025

Owned top-to-down funnel go-to-market programs across email, push, and in-app that educated prospects, resolved objections, and converted free users to paid—owning the funnel from activation through renewal. Built activation-to-retention journeys that reduced time-to-purchase by 26% and lifted paid conversion rate by 18%, tracking every program against pipeline and revenue. Set quarterly go-to-market roadmaps and lifecycle OKRs tied to global business objectives, influencing senior and cross-functional stakeholders. Reactivated 30% of dormant users through structured re-engagement tracks, driving incremental pipeline revenue. Applied LLMs and AI tools to generate personalized messaging and dynamic content at scale, increasing open-to-click and downstream conversion.

Senior Lifecycle Marketing Manager, Adoption > Retention at Adopti on

July 1, 2021 - August 1, 2025

Owned top-to-down funnel go-to-market programs across email, push, and in-app for educated prospects—resolving objections and converting free users to paid, owning the funnel from activation through renewal. Built activation-to-retention journeys that reduced time-to-purchase by 26% and lifted paid conversion rate by 18%, tracking each program against pipeline and revenue. Set quarterly go-to-market roadmaps and lifecycle OKRs tied to global business objectives. Reactivated 30% of dormant users via structured re-engagement tracks. Applied LLMs and AI tooling to generate personalized messaging and dynamic content at scale to increase open-to-click and downstream conversion.

Growth Marketing Lead at PLATPHORM

August 1, 2020 - July 1, 2021

Led down-funnel demand and lifecycle and reactivation programs, building multi-stage personalization across acquisition source to tailor messaging, urgency, and CTA. Converted behavioral data into prioritized A/B experiments across CTAs, landing pages, and email hooks to lift lead-to-customer conversion and repeat purchase rates. Maintained database hygiene and GDPR-compliant segmentation; partnered with engineering on data enrichment and CRM integration.

Growth Marketing Manager at By Proxie agency, later Dionymed

May 1, 2019 - February 1, 2020

Built end-to-end email and in-app lifecycle programs from scratch—welcome through win-back—for D2C clients, owning the full funnel as a single marketer and increasing first-order conversion by 65% via targeted nurture and personalized offers. Set go-to-market strategy and campaign playbooks across multiple client brands, launching positioning, messaging, segmentation, and targeting that lifted conversion, engagement, and retention. Implemented A/B testing frameworks and identified funnel leak points to optimize onboarding and win-back flows, measuring against conversion and revenue.

Growth Marketing Manager at BYPROXIE agency, later DIONYMEd

May 1, 2019 - February 1, 2020

Built end-to-end email and in-app lifecycle programs from scratch for D2C clients—welcome through win-back—owning the full funnel as a single marketer and increasing first-order conversion by 65% via targeted nurture and personalized offers. Set go-to-market strategy and campaign playbooks across multiple client brands, launching positioning, messaging, segmentation, and targeting that increased conversion, engagement, and retention. Implemented A/B testing frameworks, identified funnel leak points to optimize onboarding and win-back flows, and measured against conversion and revenue.

Consumer Growth Marketing Manager at Udemy

October 1, 2017 - May 1, 2019

Designed omnichannel growth and nurture strategies for a global ed-tech learning marketplace, using RFM scoring and behavioral signals to improve retention by ~40% and drive repeat revenue. Launched segmentation and omnichannel demand campaigns leveraging RFM, LTV, and behavioral data to improve the end-to-end learner experience and deepen engagement. Owned positioning and go-to-market messaging, offers, and promotions—bringing new courses and products to market and continuously testing to grow conversion with a fast-moving education audience.

Program Marketing Manager at IntraX Inc.

June 1, 2013 - July 1, 2015

Led go-to-market marketing for education and cultural exchange programs, owning positioning, content, and demand generation to grow enrollment across new and existing audiences. Built content and collateral, audience-building campaigns, and lifecycle messaging that filled the top of the funnel and converted interest into program participants. Marketed programs with no built-in category or audience list to a niche international education audience, testing channels and offers to expand reach and improve conversion.