Ashley Girard is a results-driven marketing executive, fractional CMO, and entrepreneur with nearly 20 years of experience accelerating growth for global brands, high-velocity startups, and mission-driven organizations. Known for her ability to transform complexity into clarity, Ashley blends data-backed strategy with bold creative execution to help companies attract, convert, and retain customers more efficiently across digital and physical channels. Her career began inside some of the most recognized consumer brands in the world—including PUMA, TechStyle Fashion Group (Fabletics), K-Swiss, and Rue La La—where she led integrated campaigns, product launches, and omnichannel strategies that engaged millions of consumers and expanded market share. In 2016, she founded Ashley Girard Incorporated, her boutique consultancy focused on bringing enterprise-level marketing rigor, customer data insights, and revenue-driving playbooks to small and scaling businesses. An entrepreneur at heart, Ashley also self-funded and launched Welly’s Wellness, a mobile convenience retail concept built during COVID that became profitable within nine months. Through creative partnerships, she secured more than 55,000 product units at no cost, tested pricing elasticity in real time, and generated over $150,000 in revenue in just six months—validating her ability to build, position, and commercialize disruptive business models from the ground up. Ashley’s work spans customer journey mapping, lifecycle marketing, loyalty and retention ecosystems, brand positioning, and go-to-market strategy. She specializes in uncovering untapped revenue opportunities, aligning internal teams, and implementing systems that create sustainable, measurable growth. A lifelong advocate for female leadership, Ashley serves on Northeastern University’s Women Who Empower Leadership Committee and participates in WeSupport, advancing communities and capital access for women founders. She also sits on the Stoneleigh-Burnham School Alumnae Board, supporting the mission of her all-girls alma mater to develop bold, confident, globally minded women. Across these roles, she champions mentorship, entrepreneurship, and the power of women-led innovation—investing time, talent, and strategy into helping female-identifying professionals build wealth, influence, and opportunity. Rooted in the belief that “Anything you want your life to mean, it can mean,” Ashley leads with intentionality—designing brands, systems, and stories that create meaning, momentum, and measurable results.…Ashley Girard is a results-driven marketing executive, fractional CMO, and entrepreneur with nearly 20 years of experience accelerating growth for global brands, high-velocity startups, and mission-driven organizations. Known for her ability to transform complexity into clarity, Ashley blends data-backed strategy with bold creative execution to help companies attract, convert, and retain customers more efficiently across digital and physical channels. Her career began inside some of the most recognized consumer brands in the world—including PUMA, TechStyle Fashion Group (Fabletics), K-Swiss, and Rue La La—where she led integrated campaigns, product launches, and omnichannel strategies that engaged millions of consumers and expanded market share. In 2016, she founded Ashley Girard Incorporated, her boutique consultancy focused on bringing enterprise-level marketing rigor, customer data insights, and revenue-driving playbooks to small and scaling businesses. An entrepreneur at heart, Ashley also self-funded and launched Welly’s Wellness, a mobile convenience retail concept built during COVID that became profitable within nine months. Through creative partnerships, she secured more than 55,000 product units at no cost, tested pricing elasticity in real time, and generated over $150,000 in revenue in just six months—validating her ability to build, position, and commercialize disruptive business models from the ground up. Ashley’s work spans customer journey mapping, lifecycle marketing, loyalty and retention ecosystems, brand positioning, and go-to-market strategy. She specializes in uncovering untapped revenue opportunities, aligning internal teams, and implementing systems that create sustainable, measurable growth. A lifelong advocate for female leadership, Ashley serves on Northeastern University’s Women Who Empower Leadership Committee and participates in WeSupport, advancing communities and capital access for women founders. She also sits on the Stoneleigh-Burnham School Alumnae Board, supporting the mission of her all-girls alma mater to develop bold, confident, globally minded women. Across these roles, she champions mentorship, entrepreneurship, and the power of women-led innovation—investing time, talent, and strategy into helping female-identifying professionals build wealth, influence, and opportunity. Rooted in the belief that “Anything you want your life to mean, it can mean,” Ashley leads with intentionality—designing brands, systems, and stories that create meaning, momentum, and measurable results.WWWW…