Supported social media and performance marketing efforts, including campaign execution, analytics, and reporting to improve engagement and recruitment outcomes. Helped optimize ad campaigns and supported targeted sourcing and recruitment marketing initiatives.

Social Media Manager at Meta Business TDCX Philippines

Managed and executed social media strategies across platforms including Facebook, Instagram, JobStreet, Jobyo, and Google LinkedIn. Created and optimized paid campaigns using Facebook Ads Manager and Google Ads, analyzing performance and generating reports to improve engagement and ROI. Supported recruitment marketing through targeted ad campaigns and sourcing strategies, collaborating with hiring teams to optimize candidate funnels and job ad performance. Provided guidance on Meta Ads, content strategy, and platform best practices. Analyzed account performance and delivered actionable recommendations to improve results. Resolved product, account, and system issues efficiently while maintaining high customer satisfaction, and documented cases, troubleshooting steps, and SLAs.