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I’m a performance-driven global SEO leader who drives high-value traffic and ROI through strategic SEO programs, growth marketing, and cross-functional collaboration. I’ve built and scaled SEO initiatives across B2B and consumer-focused brands, expanding non-English content, guiding product roadmaps, and delivering measurable impact through data-driven growth. I have led strategy and implementation of AEO/GEO for major corporations, medium-sized brands and my own small website with consistent mentions and citations. Beyond SEO/GEO, I’m passionate about UX, content strategy, and aligning product, engineering, and marketing to create landing pages and experiences that resonate with audiences and convert at scale. I enjoy mentoring teams, turning complex analytics into actionable plans, and delivering what matters to the business—sustainable growth and meaningful engagement across markets.…I’m a performance-driven global SEO leader who drives high-value traffic and ROI through strategic SEO programs, growth marketing, and cross-functional collaboration. I’ve built and scaled SEO initiatives across B2B and consumer-focused brands, expanding non-English content, guiding product roadmaps, and delivering measurable impact through data-driven growth. I have led strategy and implementation of AEO/GEO for major corporations, medium-sized brands and my own small website with consistent mentions and citations. Beyond SEO/GEO, I’m passionate about UX, content strategy, and aligning product, engineering, and marketing to create landing pages and experiences that resonate with audiences and convert at scale. I enjoy mentoring teams, turning complex analytics into actionable plans, and delivering what matters to the business—sustainable growth and meaningful engagement across markets.

Andres O'Donnell

SEO Expert, Growth Marketer, Marketing Strategist, +2

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I’m a performance-driven global SEO leader who drives high-value traffic and ROI through strategic SEO programs, growth marketing, and cross-functional collaboration. I’ve built and scaled SEO initiatives across B2B and consumer-focused brands, expanding non-English content, guiding product roadmaps, and delivering measurable impact through data-driven growth. I have led strategy and implementation of AEO/GEO for major corporations, medium-sized brands and my own small website with consistent mentions and citations. Beyond SEO/GEO, I’m passionate about UX, content strategy, and aligning product, engineering, and marketing to create landing pages and experiences that resonate with audiences and convert at scale. I enjoy mentoring teams, turning complex analytics into actionable plans, and delivering what matters to the business—sustainable growth and meaningful engagement across markets.…I’m a performance-driven global SEO leader who drives high-value traffic and ROI through strategic SEO programs, growth marketing, and cross-functional collaboration. I’ve built and scaled SEO initiatives across B2B and consumer-focused brands, expanding non-English content, guiding product roadmaps, and delivering measurable impact through data-driven growth. I have led strategy and implementation of AEO/GEO for major corporations, medium-sized brands and my own small website with consistent mentions and citations. Beyond SEO/GEO, I’m passionate about UX, content strategy, and aligning product, engineering, and marketing to create landing pages and experiences that resonate with audiences and convert at scale. I enjoy mentoring teams, turning complex analytics into actionable plans, and delivering what matters to the business—sustainable growth and meaningful engagement across markets.

Available to hire

I’m a performance-driven global SEO leader who drives high-value traffic and ROI through strategic SEO programs, growth marketing, and cross-functional collaboration. I’ve built and scaled SEO initiatives across B2B and consumer-focused brands, expanding non-English content, guiding product roadmaps, and delivering measurable impact through data-driven growth. I have led strategy and implementation of AEO/GEO for major corporations, medium-sized brands and my own small website with consistent mentions and citations.

Beyond SEO/GEO, I’m passionate about UX, content strategy, and aligning product, engineering, and marketing to create landing pages and experiences that resonate with audiences and convert at scale. I enjoy mentoring teams, turning complex analytics into actionable plans, and delivering what matters to the business—sustainable growth and meaningful engagement across markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Portuguese

Fluent

French

Intermediate

Work Experience

Freelance SEO at Freelance Clients

June 1, 2025 - Present

Provided SEO and GEO/AEO services for clients across B2B promotional products e-commerce, mental health, health & wellness, cosmetics, and nutrition supplements. Adjusted Google Shopping and markup to place e-commerce clients in Google’s unpaid Popular Products module. Reshaped directory and self-led funnels with RSS sitemap usage for proper crawl budgeting, enabling appearance in LLMs. Conducted a full technical audit across four health & wellness sites to implement foundational SEO/GEO requirements, driving 25% growth over three months.

Sr. SEO Marketing Manager at Chegg

March 1, 2023 - May 1, 2025

Led SEO strategy for the primary Q&A product across nearly 100M pages and directed international ccTLD expansion with SEO as the primary driver. Supported AI-related initiatives during ChatGPT and Google AIO to mitigate traffic erosion. Collaborated with Product and Engineering to maximize ranking performance and scalable content creation while reducing reliance on SEO traffic. Performed ongoing SEO data analysis with SQL, Databricks, Redshift, Similarweb and Tableau; monitored PageSpeed Insights and Lighthouse to improve crawlability.

Freelance SEO at Freelance Client

November 1, 2022 - April 1, 2023

Created an SEO strategy and roadmap for a Chrome browser extension company. Delivered technical audit, keyword research, competitor gap analyses, crawl audits, bot log analysis, Schema implementation, content marketing and backlink ideas. Drove 20% growth in traffic via net-new landing pages and blog content.

SEO Director at Nextiva

January 1, 2022 - November 1, 2022

Created SEO strategy and led technical audits, core web vitals, on-site optimization and maintenance, content planning and production, blog and YouTube optimization, and outreach. Managed a team to build out 10 products and expand into new market categories. Implemented A/B/Test & Learn strategies to drive incremental traffic (5%+). Coordinated with web development, PPC, email marketing, product, communications, and video teams to launch 20 pages and campaigns. Prioritized UX to future-proof the site and improve customer experience.

Associate SEO Director at Pacific Digital Group

February 1, 2021 - February 1, 2022

Acted as the acting SEO Director; led a 13-member SEO team and shaped global SEO strategy. Collaborated with SEM, Analytics, Content and Brand Strategy teams. Led global search initiatives and Test & Learn projects to inform SEO strategy with data-driven insights, emphasizing user experience.

SEO Supervisor | Global SEO Operations Lead at Pacific Digital Group

January 1, 2019 - February 1, 2021

Coached and managed a team of SEO Managers and Specialists. Served as Global SEO Operations Supervisor and Co-Account Lead for Expedia, Travelocity, Hotwire, Cheaptickets, Orbitz, and Wotif across multiple markets. Drove global SEO strategy at scale across millions of pages and ensured client satisfaction and timely delivery.

Sr. SEO Manager at Pacific Digital Group

January 1, 2018 - January 1, 2019

Led Expedia LATAM work with a global perspective, aligning LATAM SEO with worldwide value and supporting LATAM websites.

SEO Manager (LATAM) at Pacific Digital Group

October 1, 2015 - January 1, 2018

Managed LATAM SEO for Expedia in Mexico and Brazil (Spanish/Portuguese); created quarterly SEO project roadmaps; coordinated with LATAM Communications team to drive content campaigns and traffic.

Sr. SEO Specialist (LATAM) at Pacific Digital Group

July 1, 2015 - October 1, 2015

Managed LATAM Expedia SEO for Mexico and Brazil; prioritized action plans with in-house counterpart; delivered YoY growth for primary POS.

SEO & Insights Strategist at Internet Marketing Inc.

January 1, 2015 - July 1, 2015

Developed insights from social listening to inform paid, earned and owned strategies. Defined ideal keyword groups based on landscape and competitive analyses reflecting real-time audience behavior.

SEO Project Manager at Internet Marketing Inc.

November 1, 2012 - January 1, 2015

Managed client SEO campaigns end-to-end; used content marketing to drive traffic; conducted PR outreach and tracked rankings and traffic with Google Analytics.

Local SEO Specialist at Internet Marketing Inc.

September 1, 2012 - November 1, 2012

Performed local SEO tasks; maintained consistent NAP data across profiles and citations; optimized client profiles for local search visibility.

SEO Intern at Internet Marketing Inc.

May 1, 2012 - August 1, 2012

Supported SEO initiatives; gained hands-on experience with on-page optimization, analytics, and content strategies.