Social Media Content Intern at MTA

Produced trend-driven short/long-form video for 7 channels including historical features, awareness campaigns, and celebrity collaborations. Used Sprout Social to monitor influencer mentions and identify high-value cultural moments to improve engagement strategy. Maintained cross-channel output logs for 7 platforms tracking posting frequency and data-driven performance for leadership visibility. Collaborated with departments to verify information and maintain brand voice for transit and historical content.

Marketing & Multimedia Manager at Jonathan Heisler Photography (JHP)

Manage scheduling and content across social channels showcasing on-field photography work (proposals, engagements, corporate/events, headshots) while integrating media trends to highlight the photographer and team. Conceptualize and produce short-form and behind-the-scenes videos during live client sessions to drive storytelling. Write and publish regular website blog/location guides including lighting, timing, and aesthetic details to help prospective clients choose venues and drive inbound photography inquiries. Monitor website traffic and social media metrics to track engagement, identify local growth opportunities, and support ad budget pacing.

Social Media Content Manager at Pastazerts

Used AI creation tools to generate promotional stock footage and enhance product photography for store announcements and seasonal sales. Repurposed CEO pitch competitions and podcasts into trend-driven reels and quote graphics to reintroduce products and build brand authority. Developed collaborative campaigns with restaurants and small businesses.

Social Media Content Manager at Lizzy Care

Repurposed webinars and podcasts into digestible reels to simplify complex healthcare information. Amplified credibility by highlighting NPR mentions and award wins alongside expert quotes from CEO and founders. Managed partner content and event promotion to expand community reach. Synthesized external medical studies and Medicare/Medicaid options into digestible caregiver-focused content while maintaining brand voice.