Available to hire
I’m a results-driven social media strategist specializing in short-form video, audience growth, and conversion-focused content. I build multi-platform brands and craft content that engages, grows, and monetizes.
With a track record of partnering with national brands, translating complex topics into clear stories, and driving enrollment and revenue, I blend creative storytelling with data-driven optimization to scale performance.
Experience Level
Expert
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Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Social Media Manager / Content Producer at Self-Employed / Personal Brand
January 1, 2017 - PresentBuilt and managed a personal brand across TikTok and Instagram, creating high-performing short-form content focused on lifestyle, fitness, and humor. Concepted, scripted, filmed, and edited content designed to boost reach, shares, and follower growth. Analyzed performance metrics to optimize content strategy and improve engagement and conversions. Collaborated with brands on sponsored content, ensuring messaging aligned with authentic voice and audience expectations. Supported digital marketing efforts including affiliate campaigns, influencer partnerships, and client relations.
Social Media Manager & Content Creator (Influencer + Affiliate Creator) at Self-Employed / Personal Brand
January 1, 2017 - PresentBuilt and scaled a multi-platform personal brand across TikTok and Instagram, consistently delivering 1M+ monthly views and growing an engaged audience of 70K+ followers. Concepted, scripted, filmed, and edited high-performing short-form videos optimized for algorithm reach and retention. Monetized content through TikTok Shop and affiliate marketing, partnering with major brands to drive product-focused storytelling and conversions.
Social Media Strategist & Content Lead at Self-Employed
January 1, 2017 - PresentBuilt and scaled a multi-platform digital brand, generating 1M+ monthly views and growing an engaged audience of 70K+ followers across TikTok and Instagram. Developed and executed short-form video strategies, monetized content through TikTok Shop and affiliate marketing, and partnered with national brands to produce sponsored and performance-based content.
Education
at Hockaday School
January 11, 2030 - April 17, 2026Dance Program at Southern Methodist University
January 11, 2030 - April 17, 2026Bachelor of Arts in Creative Advertising (Copywriting) at Southern Methodist University (SMU)
January 11, 2030 - April 28, 2026B.A. in Creative Advertising at Southern Methodist University
January 11, 2030 - May 15, 2026B.A. in Arts Management and Production at Southern Methodist University
January 11, 2030 - May 15, 2026High School Diploma at The Hockaday School
January 11, 2030 - May 15, 2026B.A. in Creative Advertising at Southern Methodist University
January 11, 2030 - May 15, 2026B.A. in Arts Management and Production at Southern Methodist University
January 11, 2030 - May 15, 2026High School Diploma at The Hockaday School
January 11, 2030 - May 15, 2026Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education
Experience Level
Expert
Expert
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Expert
Expert
Expert
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Expert
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Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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