Available to hire
Versatile MBA and BSc. Computer Science professional and entrepreneur with 26+ years of experience across retail and brand management, including merchandise planning, buying, wholesale & distribution. Experienced in building distributor networks, driving sustainable growth, and managing multi-department retail operations with strong P&L accountability and partner-focused execution.
Known for transforming brands from loss to top-performing profitability, leading cross-functional teams, negotiating contracts and investments with brand principals and distributors, and delivering analytics-driven planning and category growth across the GCC, Africa, Iraq, Lebanon, and Jordan.
Experience Level
Work Experience
Self-Employed (E-Commerce Distribution Business / Retail Consultancy)
November 1, 2022 - PresentRuns an e-commerce distribution business and provides retail consultancy, supporting distribution and retail growth through channel development, product/brand support, and commercial execution across online/offline touchpoints.
Sales and Distribution Lead/Manager – MENA/AFRICA at Levi Strauss & Co., Dubai/UAE
October 1, 2016 - October 1, 2022Led business development, retail and wholesale channel expansion, and account management across the MENA and Africa region. Drove growth by coordinating distributors across GCC, Africa, Iraq, Lebanon, and Jordan, improving internal brand P&L focus, and negotiating increased brand investments. Managed multiple departments including Men’s, Women’s, Footwear, Accessories, and Kids. Built distributor profitability through process improvements, contract governance, seasonal sales meetings, and delivery of brand standards while collaborating with internal stakeholders to improve distributor service levels.
Entrepreneur – E-commerce based Retail Distribution Network
October 1, 2014 - October 1, 2016Owned and operated an e-commerce based retail distribution network in the GCC and India, leading a distribution team and supporting distribution of holiday packages, luxury watches, health products, and water/air purifiers.
Retail Manager – Nautica (Apparel & Home) at Liwa Trading Enterprises L.L.C, Abu Dhabi, UAE
October 1, 2012 - April 1, 2014Managed retail operations for Nautica (Apparel & Home) and other brands including LEE, IZOD and Florsheim across the GCC and Egypt. Owned store and brand operations execution: planning, inventory/OTB, buying and merchandising, pricing, marketing support, team management, and profit and loss oversight.
Senior Brand Manager – Nautica (Apparel & Home) - GCC and Egypt at Liwa Trading Enterprises L.L.C, Abu Dhabi, UAE
August 1, 2012 - September 1, 2012Oversaw Nautica brand performance across the GCC and Egypt, focusing on brand development, merchandising and planning excellence, inventory management, team leadership, store operations, and P&L improvement.
Senior Brand Manager / Brand Manager (Nautica lifecycle; Lifestyle, Home, Premium Footwear) at Liwa Trading Enterprises L.L.C, Abu Dhabi, UAE
August 1, 2006 - April 1, 2012Led brand and retail operations across Lifestyle (Apparel & Accessories), Home, and Premium Footwear categories. Transformed Nautica from loss status into the top 3 most profitable LIWA brands within 3 years. Managed departments (Men’s, Women’s, Home, Footwear, Accessories, Kids), led store rollout/operations, ensured store visual and project execution, and managed budgets, OTB, buying/merchandising, inventory and markdowns, pricing, and marketing execution.
Brand Manager – Stefanel (Italy), Rampage (USA) and Hotkiss (USA) at Liwa Trading Enterprises L.L.C, Abu Dhabi, UAE
August 1, 2005 - July 1, 2006Managed Stefanel, Rampage and Hotkiss brands for the GCC, ensuring range building, OTB management, buying and merchandising execution, store operations coordination, marketing alignment, and profitability targets.
Senior Merchandiser at M.H. Al Shaya Co. W.L.L, Kuwait
January 1, 2004 - December 31, 2005Merchandising leadership across Motivi, Oltre and Elena Miro. Supported store profiling, inventory management, sales-driving initiatives, bottom-line profit management, and cross-functional liaison across operations, marketing, logistics and IT.
Senior Merchandiser at M.H. Al Shaya Co. W.L.L, Kuwait
January 1, 2001 - December 31, 2004Senior merchandising role for River Island. Contributed to transforming Alshaya’s most profitable brand in 2004 from a loss-making state in 2001 via business planning, store profiling, inventory management, sales-driving initiatives, and operations/marketing/logistics support.
Merchandiser at M.H. Al Shaya Co. W.L.L, Kuwait
January 1, 1998 - December 31, 2001Coordinated Men’s, Home, Kids, Lingerie and concessions for Speedo & Triumph Lingerie brands. Managed planning, buying and merchandising for 17 stores across Saudi Arabia, Kuwait and Oman, including OTB management, range building, inventory management, markdown planning, and store communication.
Assistant Merchandiser at M.H. Al Shaya Co. W.L.L, Kuwait
January 1, 1997 - December 31, 1998Supported merchandising for BhS (British Home Stores), OshKosh and Wax Lyrical. Independently handled Oshkosh and Wax Lyrical oversight, built systems for merchandising support, and drove data reporting, stock launches/allocations, and markdown implementation with liaison to service departments.
Sales Administrator at M.H. Al Shaya Co. W.L.L, Kuwait
January 1, 1996 - December 31, 1997Coordinated sales administration for Mothercare & Next. Led management data reporting, coordinated stores/operations/personnel responsibilities, and designed/automated daily sales reporting.
Senior Computer Programmer at Gatiman Auto Pvt Limited, Pune, India
January 1, 1995 - December 31, 1996Worked as a senior computer programmer supporting internal systems and programming tasks.
Computer Training Faculty at Computer Time, Goa, India
January 1, 1994 - December 31, 1995Provided computer training and instruction as a faculty member.
Education
Master of Business Administration (MBA) at Indira Gandhi National Open University, Delhi, India
January 1, 2002 - August 18, 2026Bachelor of Computer Science (First Class) at Goa University, India
January 1, 1994 - August 18, 2026Higher Secondary School Certificate at New Indian School, Kuwait
January 1, 1990 - August 18, 2026Qualifications
Industry Experience
Retail, Wholesale & Distribution, Consumer Goods, Professional Services, Software & Internet
Experience Level
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