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I’m a Brand Director and Senior Social Media Leader with 10+ years of experience building and scaling brands through platform-native content, visual systems, and audience psychology. I’ve led end-to-end brand direction and social media strategy — from positioning and creative standards to daily execution — driving consistent growth, engagement, and brand trust across lifestyle, beauty, wellness, and digital brands. My strength is translating business goals into clear, high-performing social ecosystems. I focus on clarity, consistency, and ownership — building systems that scale rather than chasing trends.…I’m a Brand Director and Senior Social Media Leader with 10+ years of experience building and scaling brands through platform-native content, visual systems, and audience psychology. I’ve led end-to-end brand direction and social media strategy — from positioning and creative standards to daily execution — driving consistent growth, engagement, and brand trust across lifestyle, beauty, wellness, and digital brands. My strength is translating business goals into clear, high-performing social ecosystems. I focus on clarity, consistency, and ownership — building systems that scale rather than chasing trends.

Asante Norton

Creative Director, Brand Designer, Social Media Manager, +2

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I’m a Brand Director and Senior Social Media Leader with 10+ years of experience building and scaling brands through platform-native content, visual systems, and audience psychology. I’ve led end-to-end brand direction and social media strategy — from positioning and creative standards to daily execution — driving consistent growth, engagement, and brand trust across lifestyle, beauty, wellness, and digital brands. My strength is translating business goals into clear, high-performing social ecosystems. I focus on clarity, consistency, and ownership — building systems that scale rather than chasing trends.…I’m a Brand Director and Senior Social Media Leader with 10+ years of experience building and scaling brands through platform-native content, visual systems, and audience psychology. I’ve led end-to-end brand direction and social media strategy — from positioning and creative standards to daily execution — driving consistent growth, engagement, and brand trust across lifestyle, beauty, wellness, and digital brands. My strength is translating business goals into clear, high-performing social ecosystems. I focus on clarity, consistency, and ownership — building systems that scale rather than chasing trends.

Available to hire

I’m a Brand Director and Senior Social Media Leader with 10+ years of experience building and scaling brands through platform-native content, visual systems, and audience psychology.

I’ve led end-to-end brand direction and social media strategy — from positioning and creative standards to daily execution — driving consistent growth, engagement, and brand trust across lifestyle, beauty, wellness, and digital brands.

My strength is translating business goals into clear, high-performing social ecosystems. I focus on clarity, consistency, and ownership — building systems that scale rather than chasing trends.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Beginner

Work Experience

Brand Director & Social Media Lead at ASANTESTHETIC

December 31, 2015 - Present

Brand Director & Social Media Lead: sole decision-maker for brand positioning, creative standards, and platform strategy. Owned end-to-end brand direction and social media strategy, shaping visual identity, messaging, and audience perception across multiple digital brands. Built and managed cohesive social ecosystem that increased reach, engagement, and brand trust through consistent visuals and content frameworks. Led content direction for high-performing Instagram accounts, achieving thousands of monthly impressions organically. Directed brand presentation across launches, campaigns, and daily content — ensuring alignment between visuals, messaging, and business goals.