Hi, I'm Loïc Aupy, a senior creative director and lead designer based in Paris. I have a strong passion for graphic design, direction artistique, and corporate branding, with over 20 years of experience managing creative teams and developing impactful projects for major clients. My work is fueled by a natural curiosity and a love of new, contemporary styles and color mixes. I bring a blend of creativity and organization to everything I do, always eager to explore and adapt in my craft. Outside of work, I enjoy digital collages, fixie and mountain bike rides, and exploring various artistic inspirations ranging from urban fashion to colors and textiles. I am fluent in several languages and bring a global perspective to my creative work, ensuring fresh, innovative solutions for each project I take on.…

Loïc

PRO

Hi, I'm Loïc Aupy, a senior creative director and lead designer based in Paris. I have a strong passion for graphic design, direction artistique, and corporate branding, with over 20 years of experience managing creative teams and developing impactful projects for major clients. My work is fueled by a natural curiosity and a love of new, contemporary styles and color mixes. I bring a blend of creativity and organization to everything I do, always eager to explore and adapt in my craft. Outside of work, I enjoy digital collages, fixie and mountain bike rides, and exploring various artistic inspirations ranging from urban fashion to colors and textiles. I am fluent in several languages and bring a global perspective to my creative work, ensuring fresh, innovative solutions for each project I take on.…

Available to hire

Hi, I’m Loïc Aupy, a senior creative director and lead designer based in Paris. I have a strong passion for graphic design, direction artistique, and corporate branding, with over 20 years of experience managing creative teams and developing impactful projects for major clients. My work is fueled by a natural curiosity and a love of new, contemporary styles and color mixes. I bring a blend of creativity and organization to everything I do, always eager to explore and adapt in my craft.

Outside of work, I enjoy digital collages, fixie and mountain bike rides, and exploring various artistic inspirations ranging from urban fashion to colors and textiles. I am fluent in several languages and bring a global perspective to my creative work, ensuring fresh, innovative solutions for each project I take on.

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Language

French
Fluent
English
Advanced
Chinese
Fluent
German
Intermediate
Arabic
Advanced

Work Experience

DA Senior at BATHYSCAPHE
April 1, 2023 - February 1, 2024
Senior art director role with creative oversight and project leadership.
DC (Free) at BLEU DALCANS
May 1, 2022 - January 1, 2023
Creative direction freelance assignments involving developing corporate projects and fostering immersive, experiential trends, as well as cultivating agency's visual identity.
Free at Freelance
February 1, 2022 - April 1, 2023
Freelance creative projects for AFD, Agreenium (INRA), Imerys, INPI, MBDA, Région Ile-de-France, Seneo, Strauman focusing on creative tasks.
DA at BLEU DALCANS
June 1, 2022 - January 1, 2023
Creative direction and leadership, managing creative teams and clients, developing corporate projects, and growing agency identity and trends.
DC at TERRE DE SIENNE
January 1, 2016 - March 1, 2021
Director of Creative efforts involving management and creative concept development for various major clients.
DA at TERRE DE SIENNE
July 1, 2005 - December 1, 2015
Art direction and creative concept development with management of creative team and projects, serving major corporate clients.
Maquettiste DA at L’IROQUOIS PARIS
October 1, 1996 - June 1, 2005
Layout artist and art director for major clients including Cogema, Calcia, EADS, and Pernod-Ricard.
Chargé de Projet Journaliste at AGENCE E4 PARIS
January 1, 1990 - March 1, 1996
Project manager and journalist handling urbanism communications for developing countries, editorial secretary and content creation for related organizations.
Senior Art Director at BATHYSCAPHE
April 1, 2023 - February 1, 2024
Creative Director (Freelance) at BLEU DALCANS
May 1, 2022 - January 1, 2023
Development of corporate projects focusing on immersive and experiential trends; managing creative teams; cultivating the visual identity of the agency.
Art Director Freelance at Various clients
February 1, 2022 - April 1, 2023
Creating design concepts and managing creative projects for AFD, Agreenium (INRA), IMERYS, INPI, MBDA, Région Ile-de-France, SENEO, Straumann.
Creative Director at TERRE DE SIENNE
July 1, 2005 - December 1, 2015
Creation, concept development, and creative team management; handling projects for prominent clients such as Air Liquide, Chanel, Dior, L'Oréal, and Ubisoft.
Art Director at TERRE DE SIENNE
October 1, 1996 - June 1, 2005
Creation and production, client relations management for brands including Cogema, Calcia, Festivak Montpellier-Chine, GMF, and others.
Project Manager / Journalist at AGENCE E4
January 1, 1990 - March 1, 1996
Managed communication projects related to urbanism in developing countries; editorial secretariat for professional engineers' journal; communication projects for hydraulic pumps and small wind turbines.
Maquettiste / DA at L’Iroquois Paris
June 30, 2005 - July 10, 2025
Creative and artistic direction, client relations and management for major clients in sectors like Cogema, Calcia, EADS, and others. Involved in creation, production, and maintaining client relations.
Chargé de projet / Journaliste at Agence E4 Paris
March 31, 1996 - July 10, 2025
Led communication projects related to urban planning in developing countries, editorial design for the Engineers of Public Works State Journal, and corporate communications for industrial manufacturers.
Director of Creation (DC) at Terre de Sienne
March 31, 2021 - July 10, 2025
Directed creation and concept development and managed creative teams. Developed corporate projects focusing on more immersive and experiential trends. Maintained the agency's visual identity and handled big clients including Air Liquide, Chanel, Dior, L’Oreal, Ubisoft, and others.
Director of Art (DA) at Terre de Sienne
December 31, 2015 - July 10, 2025
Managed creative concept development and team animation. Worked with major clients from various sectors to deliver creative campaigns and maintain brand identities.
Director of Creation (DC) Freelance at Bleu Dalcans
January 31, 2023 - July 10, 2025
Led creation and artistic direction on a freelance basis managing client projects for various sectors including AFD, Agreenium, INPI, MBDA, and others.
Freelance DA
April 30, 2023 - July 10, 2025
Handled diverse projects for multiple clients in sectors such as finance, government, and manufacturing with a focus on creative and artistic direction.
Senior Director of Art at Bathyscaphe
February 29, 2024 - July 10, 2025
Senior artistic and creative direction responsibilities across various client projects.
DC / DA-SENIOR / LEAD CRÉA at Freelance
April 30, 2023 - July 10, 2025
Worked as freelance creative director and senior art director for clients including AFD, Agreenium (INRA), Imerys, INPI, MBDA, Région Ile-de-France, Senéo, Strauman.
DA SENIOR at Bathyscaphe, Paris
February 29, 2024 - July 10, 2025
Performed senior art direction duties.
DC at Bleu Dalcans, Paris
January 31, 2023 - July 10, 2025
Creative direction and project development, focusing on immersive and experiential corporate projects. Managed and animated creative teams, cultivated the agency’s visual identity.
DA at Terre de Sienne, Boulogne
December 31, 2015 - July 10, 2025
Creative concept and management, leading creative coordination for clients such as Air Liquide, Antalis/Sequana, Arkea, Arkema, AXA Immobilier, Chanel, Dior, L’Oréal, Pernod-Ricard among others.
DC at Terre de Sienne, Boulogne
March 31, 2021 - July 10, 2025
Directed overall creative operations.
MAQUETTISTE DA at L’Iroquois, Paris
June 30, 2005 - July 10, 2025
Creation, production, and client relationship management for clients like COGEMA, Calcia, EADS, Festival Montpellier-China, GMF, Solvay, Pernod-Ricard among others.
CHARGÉ DE PROJET / JOURNALISTE at Agence E4, Paris
March 31, 1996 - July 10, 2025
Managed communication projects related to urbanism in developing countries, editorial secretary for an engineering review, various communication projects for companies manufacturing hydraulic pumps and small wind turbines.

Education

DHEI OPTION ASIE DIPLOME DES HAUTES ÉTUDES INTERNATIONALES (MASTER DE 3E CYCLE) at INALCO «Langues’O»
January 1, 1989 - December 31, 1989
DREI OPTION ASIE DIPLOME DE RECHERCHE ET D’ÉTUDES INTERNATIONALES (3E CYCLE) at INALCO «Langues’O»
January 1, 1988 - December 31, 1988
MAITRISE CHINOIS at INALCO «Langues’O»
January 1, 1987 - December 31, 1987
LICENCE CHINOIS at INALCO «Langues’O»
January 1, 1985 - December 31, 1985
DULCO CHINOIS at INALCO «Langues’O»
January 1, 1984 - December 31, 1984
DULCO ARABE LITTERAL at INALCO «Langues’O»
January 1, 1983 - December 31, 1983
Diplome des Hautes Études Internationales at INALCO «Langues’O»
January 1, 1989 - December 31, 1989
Diplome de Recherche et d’Études Internationales at INALCO «Langues’O»
January 1, 1988 - December 31, 1988
Maitrise Chinois at INALCO «Langues’O»
January 1, 1987 - December 31, 1987
Licence Chinois at INALCO «Langues’O»
January 1, 1985 - December 31, 1985
DULCO Chinois at INALCO «Langues’O»
January 1, 1984 - December 31, 1984
DULCO Arabe Litteral at INALCO «Langues’O»
January 1, 1983 - December 31, 1983
Master's at INALCO «Langues’O»
January 1, 1989 - December 31, 1989
3rd Cycle Diploma at INALCO «Langues’O»
January 1, 1988 - December 31, 1988
Maîtrise at INALCO «Langues’O»
January 1, 1987 - December 31, 1987
Licence at INALCO «Langues’O»
January 1, 1985 - December 31, 1985
DULCO at INALCO «Langues’O»
January 1, 1984 - December 31, 1984
DULCO at INALCO «Langues’O»
January 1, 1983 - December 31, 1983
Master at INALCO «Langues’O»
January 1, 1989 - December 31, 1989
Research Degree at INALCO «Langues’O»
January 1, 1988 - December 31, 1988
Master at INALCO «Langues’O»
January 1, 1987 - December 31, 1987
Bachelor at INALCO «Langues’O»
January 1, 1985 - December 31, 1985
Diploma at INALCO «Langues’O»
January 1, 1984 - December 31, 1984
Diploma at INALCO «Langues’O»
January 1, 1983 - December 31, 1983
High School Diploma at Unknown
January 1, 1981 - December 31, 1981
DULCO at INALCO «Langues’O»
January 1, 1983 - December 31, 1983
Licence at INALCO «Langues’O»
January 1, 1985 - December 31, 1985
Maîtrise at INALCO «Langues’O»
January 1, 1987 - December 31, 1987
DREI at INALCO «Langues’O»
January 1, 1988 - December 31, 1988
DHEI at INALCO «Langues’O»
January 1, 1989 - December 31, 1989
Master at INALCO «Langues’O» - DIPLOME DES HAUTES ÉTUDES INTERNATIONALES
January 1, 1989 - December 31, 1989
Master at INALCO «Langues’O» - DIPLOME DE RECHERCHE ET D’ÉTUDES INTERNATIONALES
January 1, 1988 - December 31, 1988
Bachelor at INALCO «Langues’O» - Licence Chinois
January 1, 1985 - December 31, 1985

Qualifications

SERVICE NATIONAL
January 1, 1986 - December 31, 1986
BAC A
January 1, 1981 - December 31, 1981
Baccalauréat
January 1, 1981 - December 31, 1981

Industry Experience

Professional Services, Financial Services, Real Estate & Construction, Consumer Goods, Non-Profit Organization, Media & Entertainment
    paper LoicAUPY artisticDirector
    60° d’expériences créatives Bonjour Je suis directeur artistique depuis de nombreuse années et je travail en free depuis quelques temps. Au travers de mon univers « ultrablu », mon book est visible via le lien : ultrablu.myportfolio.com > page : blu’book (pw : UltraBluBookLA2022)). CV illustré en pj Voici en outre quelques points saillants de mon profil et de mon parcours : Un parcours professionnel très marqué par les sujets d’identité visuelle, de territoires graphiques ; des expériences qui notamment ont conduit à la valorisation, l’optimisation, la sublimation de marques aux origines diverses Une expérience forgée par le « jonglage » continuel entre des sujets très différents dans le fond comme dans la forme, du retail au luxe… du culturel à l’industriel… exemples : Chanel pour le luxe, Pernod-Ricard pour le spiritueux, Arkema pour l’industriel. Une imagination adaptable et une « souplesse créative » 360°… pour raconter des « histoires » graphiques très variées, quel que soit le support ou la finalité : du branding à la com plus corporate, édition, digital… Une créativité souvent débordante • une curiosité naturelle • un goût pour le nouveau, le contemporain, les mélanges, la couleur Un goût pour les langages et univers graphiques impactants ! Une attirance pour les « mots », qui aident bien souvent à révéler, stimuler, compléter… une création graphique Beaucoup de centres d’intérêt ; une curiosité « prospective » et un goût prononcé pour l’image, le nouveau, le présent, l’inattendu… J’ai passé 16 ans chez Terre de Sienne, jusqu’en 2021, comme directeur de Création/Lead créa, dans les dernières année, au cours desquelles, j’ai eu notamment à cœur d’animer humainement et créativement une petite équipe de quelques DA juniors ou moins juniors : expérience, autonomie, organisation… and more ! (Pour info, les 2 dernières années ont été plus « compliquées » : missions diverses en free, CDD, développement de projets personnels etc…). Un « crush » prononcé pour la mode, la déco et les arts de vivre (voir : carrecarre.com, mes plaids mi-ici/mi-ailleurs… et des foulards en soie (video visible sur : https://www.twine.net/signin En outre, ce profil - atypique - Universitaire@sciences humaines, sciences po, international versus Artistique-creatif@autodidacte pourra peut-être vous séduire dans sa diversité. Je serais heureux de pouvoir vous rencontrer et évoquer une éventuelle coopération. Bonne journée Bien cordialement…