Aafra Mohammed is a Strategic Digital Marketer and Founder of Indian Digital Services, a modern AI-powered marketing agency that helps businesses grow through data-driven strategies, creative storytelling, and cutting-edge technology. With a strong foundation in SEO, Meta Ads, Answer Engine Optimization (AEO), and AI-driven marketing, Aafra combines creativity with analytics to help brands generate leads, increase visibility, and scale profitably across digital platforms. Aafra has worked with clients across industries — from e-commerce and healthcare to financial services and startups — delivering measurable results through customized digital strategies. She believes in building marketing systems that not only attract attention but also convert it into meaningful business growth. ✨ Core Expertise: • Strategic Digital Marketing & Growth Planning (SOSTAC + RACE Frameworks) • Meta Ads & Google Ads Campaigns (Performance & Lead Generation) • SEO, AEO & GEO (Answer Engine & Generative Engine Optimization) • Social Media Marketing & Content Strategy • Website Design (Shopify, WordPress, Wix) • Conversion Rate Optimization (CRO) & Funnel Building Aafra’s approach is simple — “Combine human creativity with AI precision.” Every campaign is designed to align with business goals, optimize resources, and deliver tangible ROI.

Aafra mohammed

Aafra Mohammed is a Strategic Digital Marketer and Founder of Indian Digital Services, a modern AI-powered marketing agency that helps businesses grow through data-driven strategies, creative storytelling, and cutting-edge technology. With a strong foundation in SEO, Meta Ads, Answer Engine Optimization (AEO), and AI-driven marketing, Aafra combines creativity with analytics to help brands generate leads, increase visibility, and scale profitably across digital platforms. Aafra has worked with clients across industries — from e-commerce and healthcare to financial services and startups — delivering measurable results through customized digital strategies. She believes in building marketing systems that not only attract attention but also convert it into meaningful business growth. ✨ Core Expertise: • Strategic Digital Marketing & Growth Planning (SOSTAC + RACE Frameworks) • Meta Ads & Google Ads Campaigns (Performance & Lead Generation) • SEO, AEO & GEO (Answer Engine & Generative Engine Optimization) • Social Media Marketing & Content Strategy • Website Design (Shopify, WordPress, Wix) • Conversion Rate Optimization (CRO) & Funnel Building Aafra’s approach is simple — “Combine human creativity with AI precision.” Every campaign is designed to align with business goals, optimize resources, and deliver tangible ROI.

Available to hire

Aafra Mohammed is a Strategic Digital Marketer and Founder of Indian Digital Services, a modern AI-powered marketing agency that helps businesses grow through data-driven strategies, creative storytelling, and cutting-edge technology.

With a strong foundation in SEO, Meta Ads, Answer Engine Optimization (AEO), and AI-driven marketing, Aafra combines creativity with analytics to help brands generate leads, increase visibility, and scale profitably across digital platforms.

Aafra has worked with clients across industries — from e-commerce and healthcare to financial services and startups — delivering measurable results through customized digital strategies. She believes in building marketing systems that not only attract attention but also convert it into meaningful business growth.

✨ Core Expertise:
• Strategic Digital Marketing & Growth Planning (SOSTAC + RACE Frameworks)
• Meta Ads & Google Ads Campaigns (Performance & Lead Generation)
• SEO, AEO & GEO (Answer Engine & Generative Engine Optimization)
• Social Media Marketing & Content Strategy
• Website Design (Shopify, WordPress, Wix)
• Conversion Rate Optimization (CRO) & Funnel Building

Aafra’s approach is simple — “Combine human creativity with AI precision.”
Every campaign is designed to align with business goals, optimize resources, and deliver tangible ROI.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
See more

Language

English
Fluent
Hindi
Fluent

Work Experience

Co-founder & Managing Director at Indian Digital Services
December 1, 2023 - Present
Lead end-to-end digital marketing solutions for multiple brand websites, deploying targeted advertising, analyzing campaign performance, generating qualified leads, and refining strategies with data-driven insights to boost conversions and client retention. Integrated AI-powered content creation to enhance client satisfaction.
Digital Marketing Project Manager at AA Business Consultancy
July 1, 2023 - October 5, 2025
Drove lead generation and SEO growth (website traffic +65%, organic rankings +40%), optimized paid advertising (Google & Meta Ads) reducing CAC by 25% and boosting ROI by 50%, led a website redesign improving UX by 35% and conversions by 20%, managed multiple projects with a 5+ member team, and grew high-value clients increasing agency revenue by 25%.
Sortation Operator at Amazon
January 1, 2022 - October 5, 2025
Verified parcel labeling and scanning, tracked inventory and delivery statuses, collaborated with delivery partners to resolve shipment concerns, and upheld safety and process standards.
Digital Marketing Executive at Pevonia Hotels Pvt. Ltd
January 1, 2020 - October 5, 2025
Designed and implemented brand website, Google Ads, OTA and channel manager strategies to boost revenue; developed a targeted customer communication plan, and led acquisition initiatives via email and display advertising, contributing to revenue growth and program performance.
Co-founder & Managing Director at Aafra Online Store (P) Ltd, India
June 1, 2018 - October 5, 2025
Co-founded garment design, manufacture and e-commerce business; led business growth strategies, utilized social media and email marketing, participated in exhibitions, managed a team of 10, and ensured timely shipments.
Insurance Sales Executive at Kotak Mahindra Bank, India
February 1, 2014 - October 5, 2025
Coordinated client appointments, generated leads and opportunities, and supported senior staff on client visits to build relationships.

Education

Master of Science in Business Intelligence & Digital Marketing at Brunel University London, UK
January 11, 2030 - January 1, 2021
Postgraduate Diploma in Business Management at Birmingham City University, UK
January 11, 2030 - January 1, 2012
Graduate Degree in Management (GDM) at International Institute of Planning and Management, New Delhi, India
January 11, 2030 - January 1, 2010

Qualifications

Advanced Certificate Programme cybersecurity
January 11, 2030 - January 1, 2023

Industry Experience

Travel & Hospitality, Retail, Professional Services, Software & Internet, Media & Entertainment

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
See more

Hire a Digital Marketer

We have the best digital marketer experts on Twine. Hire a digital marketer in Kolkata today.