Available to hire
Digital communications and content strategist with 10+ years of experience across PR, content marketing, and enterprise web ecosystems, specializing in Adobe Experience Manager (AEM 6.5 and AEM as a Cloud Service). I help teams improve content structure, personalization, accessibility, and user experience for enterprise audiences.
I’m especially interested in product strategy—connecting user journey optimization, experimentation, and analytics to measurable improvements. I’ve worked with B2B and B2C clients across healthcare, banking, travel, personal finance, and wellness, and I also run a wellbeing passion project, Wellbeing Oasis.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Content Strategist / UX Senior Designer at HCL Tech
February 1, 2023 - PresentContribute to enterprise digital transformation for CommonSpirit Health by supporting integration and rebranding of 15+ hospital websites on a unified platform. Translate stakeholder requirements into structured, user-centric implementations within AEM, support personalization strategy using Adobe Target, and identify UX gaps to improve navigation, structure, and content discoverability. Manage CMS governance including redirect strategies, price transparency compliance, SEO continuity, and WCAG accessibility alignment. Collaborate with design, development, analytics, compliance, and marketing teams to ensure execution aligns with broader business goals. Conduct AEM authoring training sessions for business users and deliver proactive problem-solving and stakeholder-recognized outcomes. Examples include AEM personalization/content consistency work for CommonSpirit Health, independent UX structure and content architecture with AEM implementation for Edgewise Procurement, and SEO-optimized
Digital Content Strategist/UX Senior Designer at HCL Tech
February 1, 2023 - PresentContributed to enterprise-level digital transformation for CommonSpirit Health by supporting integration and rebranding of 15+ hospital websites on a unified platform. Translated stakeholder and business requirements into structured, user-centric AEM implementations and supported personalization strategy using Adobe Target. Identified UX gaps and proposed improvements to navigation, information architecture, and content discoverability. Managed CMS governance including redirect strategy, price transparency compliance, SEO continuity, and WCAG accessibility alignment. Collaborated with design, development, analytics, compliance, and marketing teams to align execution with broader objectives. Conducted AEM authoring training for business users to improve content autonomy and operational efficiency, and received recognition for proactive problem-solving and delivery.
Digital Content Strategist/UX Senior Designer at HCL Technologies
February 1, 2023 - PresentContributed to enterprise-level digital transformation for CommonSpirit Health, supporting integration and rebranding of 15+ hospital websites under a unified platform. Translated stakeholder requirements into structured, user-centric digital implementations within AEM. Supported personalization using Adobe Target to align content with audience segments. Identified UX gaps and proposed navigation and content enhancements to improve user journeys and discoverability. Managed CMS governance including redirect strategies, price transparency compliance, SEO continuity, and accessibility (WCAG) alignment. Led AEM authoring trainings for business users to promote content autonomy and operational efficiency.
Digital Content Manager (E-commerce) at Scotiabank
May 1, 2022 - January 31, 2023Managed web content for key portfolios (Scotiabank Careers, Mortgages, Personal Banking) ensuring alignment with business goals and user expectations. Took ownership of bug tickets, troubleshooting and resolving issues to improve site performance and user experience, including daily UX updates and ongoing optimizations. Independently designed and launched the Scotiabank Healthcare Plus page. Collaborated with project managers, stakeholders, and cross-functional teams to capture new requirements, escalate blockers, and maintain site health across metrics like SEO, quality, and accessibility. Recognized by leadership for outstanding contributions to web content management and proactive problem-solving.
Head of Content Marketing (Remote) at Thrillark
July 1, 2020 - January 31, 2022Led content strategy for destination-based product pages, aligning storytelling with conversion objectives. Structured vendor-supplied information into optimized digital product listings. Conducted SEO research and implemented on-page optimization strategies. Supported performance marketing campaigns through ad copy development and audience-targeted messaging. Coordinated influencer collaborations to increase digital engagement.
Head of Content Marketing at Thrillark
July 1, 2020 - January 1, 2022Led content strategy for destination-based product pages, aligning storytelling with conversion objectives. Structured vendor-supplied information into optimized digital product listings. Conducted SEO research and implemented on-page optimization. Supported performance marketing campaigns through ad copy development and audience-targeted messaging. Coordinated influencer collaborations to enhance digital engagement.
Content Marketing / Copywriter (Freelance)
October 1, 2019 - June 30, 2020Freelance copywriting across personal finance, lifestyle, health & wellness. Developed content for blogs, media, and editorials including work for FACES Oman Magazine and lifestyle/wellness brands (Teal & Terra, Srauta Wellness, Out & About Style magazine), plus projects for TravelEarth, Tripoto, and PaySense.
Content Marketing/Copywriter (Freelance)
October 1, 2019 - June 30, 2020Developed content across personal finance, lifestyle, and health & wellness, including blogs and editorials for publications and brands such as FACES Oman Magazine, Teal & Terra, Srauta Wellness, Out & About Style magazine, TravelEarth, Tripoto, and PaySense.
Content Marketing/Copywriter at Freelance
October 1, 2019 - June 1, 2020Worked across sectors like personal finance, lifestyle, health & wellness to develop content for blogs, media, and editorials. Projects included FACES Oman Magazine, Teal & Terra, Srauta Wellness, Out & About Style magazine, TravelEarth, Tripoto and PaySense.
Senior Manager, Content and Public Relations at Klook Travel
March 1, 2018 - September 1, 2019Collaborated with global marketing and PR teams to provide content (blogs, articles, and press releases) for the Indian market. Weaved together content ideas and supported execution of offline marketing events through travel workshops with key influencers, promoting the event. Garnered over 100 feature coverages for the brand in Indian media across lifestyle, travel & trade, and financial publications.
PR and Content Professional at GolinOpinion (Lintas Group and Cohn & Wolfe) – Alphabet Consulting
October 1, 2016 - November 30, 2017Curated and developed content for B2C and B2B clients including Intex, NEC, Denave, and Ozone Pharmaceuticals. Developed strategic monthly plans focused on press release coverage and achieving content deliverables.
PR and Content Professional at GolinOpinion – Lintas Group and Cohn & Wolfe – Alphabet Consulting
October 1, 2016 - November 1, 2017Curated and developed content for B2C and B2B clients (Intex, NEC, Denave, Ozone Pharmaceuticals). Developed strategic monthly plans on ensuring press release coverage and achieving deliverables.
Account Supervisor at Gutenberg Communications
July 1, 2013 - August 1, 2015Research and develop content for clients across technology, e-commerce, and EPC sectors (Quikr.com, Vuclip, InMobi, Black & Veatch). Garnered maximum visibility for clients through targeted media coverage.
Management Trainee at Weber Shandwick
October 1, 2012 - June 1, 2013Assisted clients on content & communications across technology/ telecom, EPC, and FMCG sectors (Gartner, Tekla, Opera, Taka Sky, Eaton, P&G).
Education
Master of Magazine Journalism at Nottingham Trent University, UK
January 1, 2011 - January 1, 2012Bachelor’s in Mass Media at Lalalajpat Rai University Of Mumbai
January 1, 2008 - January 1, 2011SEO Training with Udemy – SEO for WordPress Websites, Content Marketing at Udemy
January 1, 2020 - January 1, 2020SEO for WordPress Websites, Content Marketing at Udemy
January 1, 2021 - January 1, 2021Advanced Google Analytics at Google Analytics Academy
January 1, 2022 - January 1, 2022Master of Magazine Journalism at Nottingham Trent University
January 1, 2011 - January 1, 2012Bachelor’s in Mass Media at Lalalajpat Rai, University Of Mumbai
January 1, 2008 - January 1, 2011Digital Marketing with Google Adwords (program) at Manipal Global Education Services Pvt. Ltd
January 1, 2015 - January 1, 2015SEO: Complete SEO Training + SEO for WordPress Websites, Content Marketing at Udemy
January 1, 2020 - January 1, 2021Advanced Google Analytics at Google Analytics Academy
January 1, 2022 - January 1, 2022Master of Magazine Journalism at Nottingham Trent University
September 1, 2011 - August 31, 2012Bachelor’s in Mass Media at Lalalajpat Rai, University Of Mumbai
January 1, 2008 - January 1, 2011Digital Marketing (Google AdWords) - Certificate of merit (three-month program) at Manipal Global Education Services Pvt. Ltd
January 1, 2015 - January 1, 2015SEO: Complete SEO Training + SEO for WordPress Websites; Content Marketing at Udemy
January 1, 2020 - January 1, 2021Advanced Google Analytics at Google Analytics Academy
January 1, 2022 - January 1, 2022Qualifications
Certification of merit for completing the three-month program in Digital Marketing with Google Adwords
January 1, 2015 - January 1, 2015Certification of merit – Digital Marketing with Google Adwords
January 1, 2015 - January 1, 2015SEO Training – Udemy
January 1, 2020 - January 1, 2020SEO for WordPress Websites, Content Marketing – Udemy
January 1, 2021 - January 1, 2021Advanced Google Analytics
January 1, 2022 - January 1, 2022Digital Marketing (Google AdWords) - Certificate of merit (three-month program)
January 1, 2015 - January 1, 2015SEO: Complete SEO Training + SEO for WordPress Websites; Content Marketing
January 1, 2020 - January 1, 2021Advanced Google Analytics
January 1, 2022 - January 1, 2022Industry Experience
Healthcare, Financial Services, Travel & Hospitality, Media & Entertainment, Professional Services, Software & Internet, Retail, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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