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I’m Aakash Shukla, a social media and content professional with experience across hospitality, F&B, corporate, and D2C brands. I lead social strategy and content planning, turning brand goals into platform-ready calendars, content pillars, and integrated campaign ideas that stay consistent and on-brand.…

Aakash Shukla

Social Media Manager, Social Media Freelancer, Content Strategist, +2

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I’m Aakash Shukla, a social media and content professional with experience across hospitality, F&B, corporate, and D2C brands. I lead social strategy and content planning, turning brand goals into platform-ready calendars, content pillars, and integrated campaign ideas that stay consistent and on-brand.…

Available to hire

I’m Aakash Shukla, a social media and content professional with experience across hospitality, F&B, corporate, and D2C brands. I lead social strategy and content planning, turning brand goals into platform-ready calendars, content pillars, and integrated campaign ideas that stay consistent and on-brand.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Social Media Executive at Traya

June 1, 2026 - Present

Lead social media strategy and content planning across multiple brands, including calendars, content pillars, platform strategy, and reporting. Ideate and execute integrated social campaigns, brand activations, and digital IPs from concept to final execution. Develop creative concepts, scripts, campaign narratives, and briefs while coordinating with designers, editors, creators, and production teams. Drive influencer marketing and creator-led content, including formats, integrations, briefs, and campaign execution.

Social Media Associate at Brand Talk Communications

August 1, 2025 - May 31, 2026

Owned social media mandates and daily execution for hospitality and corporate clients including Sera Goa, The Resort, Della Resort, and Chalet Hotels. Acted as the main coordination point between clients, creative teams, and vendors for on-ground shoots and campaigns. Built monthly content calendars, created daily creatives in Canva, and presented performance reports. Used AI tools (Gemini, ChatGPT, Claude) for faster ideation, scripting, and post adaptation while maintaining brand consistency.

Freelance Social Media Strategist at Kitchen Roast

June 1, 2025 - August 31, 2025

Managed end-to-end social media for a catering brand. Grew the page by 2,000 followers in two months. Ran a reel strategy with one reel crossing 100K+ views and adding 560 followers, supported by consistent content execution and iteration.

Social Media Executive at Admatazz

August 1, 2024 - May 31, 2025

Led execution, copywriting, and client servicing for Boss Appliances and mStock, helping secure retainer renewals through consistent delivery and clear communication. Coordinated with influencers and internal teams for product launches, on-ground shoots, and major campaigns including Boss Appliances’ 40th Anniversary project. Used AI tools to research finance trends and write scripts for BFSI content to improve relevance and engagement. Grew Boss Appliances’ Instagram from 6K to 10K followers in four months through targeted, data-led content strategy.

Social Media Executive at Adgully

May 1, 2023 - August 31, 2024

Managed end-to-end social media for industry events across Instagram, Twitter, and LinkedIn. Handled daily operations for Meta accounts and supported The PR post launch. Coordinated with web teams to maintain event landing pages and updates. Designed and executed HTML mailers for event and campaign communication.