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I’m Alina Stepanova, an end-to-end marketing manager and brand builder with 8+ years of experience across real estate, aesthetic medical clinics, and fashion retail in the UAE, Poland, and Ukraine. I lead strategy, brand, campaigns, content, paid media, website improvements, and events—while staying laser-focused on measurable outcomes like CPL, funnel conversion, and sales performance. I’ve grown businesses from zero to fully booked schedules, scaled social platforms organically (Instagram and TikTok), and managed CRM tracking and lead pipelines to drive qualified leads and signed deals. Whether it’s running Meta ads from concept to optimization, producing short-form video content, or aligning an entire sales team, I enjoy turning marketing plans into real revenue and long-term client acquisition.…I’m Alina Stepanova, an end-to-end marketing manager and brand builder with 8+ years of experience across real estate, aesthetic medical clinics, and fashion retail in the UAE, Poland, and Ukraine. I lead strategy, brand, campaigns, content, paid media, website improvements, and events—while staying laser-focused on measurable outcomes like CPL, funnel conversion, and sales performance. I’ve grown businesses from zero to fully booked schedules, scaled social platforms organically (Instagram and TikTok), and managed CRM tracking and lead pipelines to drive qualified leads and signed deals. Whether it’s running Meta ads from concept to optimization, producing short-form video content, or aligning an entire sales team, I enjoy turning marketing plans into real revenue and long-term client acquisition.

Alina Stepanova

Marketing Strategist, Marketing Analyst, Digital Marketer, +2

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I’m Alina Stepanova, an end-to-end marketing manager and brand builder with 8+ years of experience across real estate, aesthetic medical clinics, and fashion retail in the UAE, Poland, and Ukraine. I lead strategy, brand, campaigns, content, paid media, website improvements, and events—while staying laser-focused on measurable outcomes like CPL, funnel conversion, and sales performance. I’ve grown businesses from zero to fully booked schedules, scaled social platforms organically (Instagram and TikTok), and managed CRM tracking and lead pipelines to drive qualified leads and signed deals. Whether it’s running Meta ads from concept to optimization, producing short-form video content, or aligning an entire sales team, I enjoy turning marketing plans into real revenue and long-term client acquisition.…I’m Alina Stepanova, an end-to-end marketing manager and brand builder with 8+ years of experience across real estate, aesthetic medical clinics, and fashion retail in the UAE, Poland, and Ukraine. I lead strategy, brand, campaigns, content, paid media, website improvements, and events—while staying laser-focused on measurable outcomes like CPL, funnel conversion, and sales performance. I’ve grown businesses from zero to fully booked schedules, scaled social platforms organically (Instagram and TikTok), and managed CRM tracking and lead pipelines to drive qualified leads and signed deals. Whether it’s running Meta ads from concept to optimization, producing short-form video content, or aligning an entire sales team, I enjoy turning marketing plans into real revenue and long-term client acquisition.

Available to hire

I’m Alina Stepanova, an end-to-end marketing manager and brand builder with 8+ years of experience across real estate, aesthetic medical clinics, and fashion retail in the UAE, Poland, and Ukraine. I lead strategy, brand, campaigns, content, paid media, website improvements, and events—while staying laser-focused on measurable outcomes like CPL, funnel conversion, and sales performance.

I’ve grown businesses from zero to fully booked schedules, scaled social platforms organically (Instagram and TikTok), and managed CRM tracking and lead pipelines to drive qualified leads and signed deals. Whether it’s running Meta ads from concept to optimization, producing short-form video content, or aligning an entire sales team, I enjoy turning marketing plans into real revenue and long-term client acquisition.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Russian

Fluent

Ukrainian

Fluent

Polish

Intermediate

Work Experience

ALIN A. STEPANOVA Marketng Manager (Brand & Performance Marketing) at MIGHTHOUSE Real Estate

January 1, 2026 - Present

Owned full end-to-end marketing for a Dubai brokerage: strategy, branding, campaigns, content, paid media, website, and events. Grew monthly closed deals from 2–3 to 7–12 with a 10-agent sales team, and sustained a 400+ qualified leads per month pipeline via Meta Ads plus organic content. Scaled the real estate startup up to 30 agents and 15–30 monthly deals, with 100% of clients acquired organically in the first year before any paid media. Built a Dubai medical & beauty center from zero to a fully booked schedule by managing daily doctor appointments without days off, and oversaw staffing operations and service standards.

Brand & Performance Marketing (End-to-end Marketing) at El Cosmo Aesthetic Medical Centre

January 1, 2025 - Present

Managed daily clinic operations from opening: scheduling, front desk, and patient flow across three doctors (3–5 appointments per doctor daily, no days off). Handled staff rotation, supplier relationships, and ordering of products/consumables; set service standards and managed patient feedback and retention. Owned marketing for social media, content production, blogging, influencer campaigns, and client events; supervised paid social run by external specialists while monitoring lead volume and quality.

Marketing and Operations Manager at FLTRDC Concept Store

January 1, 2023 - December 31, 2024

Managed daily store operations including team scheduling, sales targets, floor standards, and customer service. Negotiated with designers and brands for collections, consignment terms, and in-store replacements. Controlled stock, merchandising, and visual presentation of sales floor. Produced around two events per month (fashion shows, collection launches, closed blogger previews, and pop-ups), and represented the store at major Dubai events (e.g., DIFC, Dubai Design Week), plus additional Ramadan and workshop activities.

Co-Founder & CMO at Grand Real Estate (Warsaw, Poland)

January 1, 2022 - December 31, 2023

Co-founded an agency and built its marketing from scratch to 30 active agents and 15–30 deals per month. Grew Instagram to ~40K and TikTok to ~45K followers from zero, with property video reach up to 1–10M views. Generated 100% of client flow organically in the first year, then introduced paid acquisition as the team scaled. Built and led the marketing team, owned content strategy and production (unique formats, shooting plans, scripts, performance analysis), and organized client events and local collaborations with Warsaw brands for brand awareness.

Freelance SMM Manager (E-commerce & Small Business Clients) at E-commerce & Local Business Clients

January 1, 2016 - December 31, 2020

Managed Instagram and Facebook accounts for online stores and local businesses across multiple niches. Produced content plans and daily posting, handled direct messages and community management. Set up and optimized Instagram advertising campaigns to drive sales and follower growth; advised owners on positioning, visual identity, and promotional calendars.