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I’m Aalia Hamaydeh, a creative and results-driven marketing professional with hands-on experience managing full-scale branding, digital marketing, and event campaigns in hospitality and media. I specialize in social media strategy, content creation, influencer partnerships, and data-driven campaigns that boost brand visibility. Currently, I lead the entire marketing function at Aloft Hotels Al Ain, independently overseeing strategy, design, content creation, and event marketing. I also run my own venture @soul_of_AR and manage a growing TikTok presence, reflecting my passion for innovative campaigns, cross-department collaboration, and mentoring teams to deliver engaging guest experiences.…I’m Aalia Hamaydeh, a creative and results-driven marketing professional with hands-on experience managing full-scale branding, digital marketing, and event campaigns in hospitality and media. I specialize in social media strategy, content creation, influencer partnerships, and data-driven campaigns that boost brand visibility. Currently, I lead the entire marketing function at Aloft Hotels Al Ain, independently overseeing strategy, design, content creation, and event marketing. I also run my own venture @soul_of_AR and manage a growing TikTok presence, reflecting my passion for innovative campaigns, cross-department collaboration, and mentoring teams to deliver engaging guest experiences.

Aalia Hamaydeh

Marketing Strategist, Social Media Manager, Content Creator, +2

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I’m Aalia Hamaydeh, a creative and results-driven marketing professional with hands-on experience managing full-scale branding, digital marketing, and event campaigns in hospitality and media. I specialize in social media strategy, content creation, influencer partnerships, and data-driven campaigns that boost brand visibility. Currently, I lead the entire marketing function at Aloft Hotels Al Ain, independently overseeing strategy, design, content creation, and event marketing. I also run my own venture @soul_of_AR and manage a growing TikTok presence, reflecting my passion for innovative campaigns, cross-department collaboration, and mentoring teams to deliver engaging guest experiences.…I’m Aalia Hamaydeh, a creative and results-driven marketing professional with hands-on experience managing full-scale branding, digital marketing, and event campaigns in hospitality and media. I specialize in social media strategy, content creation, influencer partnerships, and data-driven campaigns that boost brand visibility. Currently, I lead the entire marketing function at Aloft Hotels Al Ain, independently overseeing strategy, design, content creation, and event marketing. I also run my own venture @soul_of_AR and manage a growing TikTok presence, reflecting my passion for innovative campaigns, cross-department collaboration, and mentoring teams to deliver engaging guest experiences.

Available to hire

I’m Aalia Hamaydeh, a creative and results-driven marketing professional with hands-on experience managing full-scale branding, digital marketing, and event campaigns in hospitality and media. I specialize in social media strategy, content creation, influencer partnerships, and data-driven campaigns that boost brand visibility.

Currently, I lead the entire marketing function at Aloft Hotels Al Ain, independently overseeing strategy, design, content creation, and event marketing. I also run my own venture @soul_of_AR and manage a growing TikTok presence, reflecting my passion for innovative campaigns, cross-department collaboration, and mentoring teams to deliver engaging guest experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Arabic

Fluent

Work Experience

Marketing Executive at Aloft Hotels Al Ain

May 1, 2024 - Present

Oversee the entire marketing function for the property, independently managing branding, digital strategy, design, content creation, and event marketing. Develop and execute marketing strategies aligned with Aloft’s brand identity to strengthen local and digital awareness. Design and produce promotional materials and digital artwork for social media, ensuring consistent and engaging brand representation. Manage and grow the hotel’s social media presence (Instagram, Facebook) through creative content, paid campaigns, and influencer partnerships. Lead photoshoots, video campaigns, and visual storytelling projects, overseeing concept, production, and creative direction. Spearhead innovative event concepts and themed room collaborations from proposal to execution, collaborating with artists, influencers, and local brands to create immersive experiences. Prepare monthly performance and creative review reports for management and coordinate cross-department marketing initiatives.

Founder/Owner at Soul_of_AR

June 1, 2023 - Present

Develop, implement, and lead media strategy for the brand. Identify niche target markets, conduct market research on trends, competitors, and demographics, and measure sales against consumer needs. Manage the business on social media, build partnerships, and drive growth through content and campaigns.

Social Media Manager / Content Creator at Self-employed (TikTok account)

January 1, 2022 - September 1, 2023

Developed and led a TikTok account that reached almost 60K followers in 1 year. Conducted market research to identify trends, target audiences, and advertising opportunities. Executed full social media targeting and marketing strategies, including collaborations and giveaways, and joined a TikTok influencer group led by @IWHOMADE (The Camel Group).

Advertising Specialist / Marketing Support at Casa Vince - Golf Girl (YouTube)

March 1, 2023 - March 1, 2023

Modeled and assisted in advertising for the music video Golf Girl by Casa Vince on YouTube; contributed to TikTok advertising and creative direction.

Intern at HR Germany Auto

January 1, 2024 - February 1, 2024

Identified target audiences and potential collaborations. Applied analytical and critical thinking. Used SEO and social media marketing (SMM). Tracked website engagements and analytics.

Keynote Speaker at Abu Dhabi University

May 1, 2023 - May 1, 2023

Keynote speaker for the workers celebration, contributing to university outreach and community engagement.