Aalia Hamaydeh

Oversee the entire marketing function for the property, independently managing branding, digital strategy, design, content creation, and event marketing. Develop and execute marketing strategies aligned with Aloft’s brand identity to strengthen local and digital awareness. Design and produce promotional materials and digital artwork for social media, ensuring consistent and engaging brand representation. Manage and grow the hotel’s social media presence (Instagram, Facebook) through creative content, paid campaigns, and influencer partnerships. Lead photoshoots, video campaigns, and visual storytelling projects, overseeing concept, production, and creative direction. Spearhead innovative event concepts and themed room collaborations from proposal to execution, collaborating with artists, influencers, and local brands to create immersive experiences. Prepare monthly performance and creative review reports for management and coordinate cross-department marketing initiatives.

Identified target audiences and potential collaborations. Applied analytical and critical thinking. Used SEO and social media marketing (SMM). Tracked website engagements and analytics.

Develop, implement, and lead media strategy for the brand. Identify niche target markets, conduct market research on trends, competitors, and demographics, and measure sales against consumer needs. Manage the business on social media, build partnerships, and drive growth through content and campaigns.