Hi, I’m Anukriti Dwivedi, a social media and content marketing professional with 6+ years of experience owning content calendars, building engaged communities, and driving measurable growth across LinkedIn, Instagram, TikTok, and YouTube. I translate complex product stories into compelling social narratives and collaborate cross-functionally with marketing, design, and product teams to ensure consistent, high-impact messaging across channels. I thrive in fast-paced startup environments and bring a proactive, ownership-driven mindset to every project. I’m passionate about turning data into actionable opportunities and crafting content that resonates with audiences while supporting business goals. My experience spans paid and organic social, content strategy, and multi-channel campaign operations across Europe, the UK, and APAC, with a proven track record of improving conversion and engagement through creative, data-informed approaches.…

Anukriti Dwivedi

Hi, I’m Anukriti Dwivedi, a social media and content marketing professional with 6+ years of experience owning content calendars, building engaged communities, and driving measurable growth across LinkedIn, Instagram, TikTok, and YouTube. I translate complex product stories into compelling social narratives and collaborate cross-functionally with marketing, design, and product teams to ensure consistent, high-impact messaging across channels. I thrive in fast-paced startup environments and bring a proactive, ownership-driven mindset to every project. I’m passionate about turning data into actionable opportunities and crafting content that resonates with audiences while supporting business goals. My experience spans paid and organic social, content strategy, and multi-channel campaign operations across Europe, the UK, and APAC, with a proven track record of improving conversion and engagement through creative, data-informed approaches.…

Available to hire

Hi, I’m Anukriti Dwivedi, a social media and content marketing professional with 6+ years of experience owning content calendars, building engaged communities, and driving measurable growth across LinkedIn, Instagram, TikTok, and YouTube. I translate complex product stories into compelling social narratives and collaborate cross-functionally with marketing, design, and product teams to ensure consistent, high-impact messaging across channels. I thrive in fast-paced startup environments and bring a proactive, ownership-driven mindset to every project.

I’m passionate about turning data into actionable opportunities and crafting content that resonates with audiences while supporting business goals. My experience spans paid and organic social, content strategy, and multi-channel campaign operations across Europe, the UK, and APAC, with a proven track record of improving conversion and engagement through creative, data-informed approaches.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Performance Marketing Manager at Golden Fortune
December 1, 2024 - Present
Independently managed strategic paid campaigns, leveraging AdWords Editor and analytics tools to improve campaign quality and meet lead-generation goals. Led expansion into the German market by developing tailored Meta and Google Ads, optimizing lead generation, and managing the overall budget for maximum ROI. Managed content strategy and copywriting for landing pages and ads. Coordinated multi-channel campaign operations, ensuring timely execution, accurate tracking, and alignment with cross-functional teams across European markets. Created sales enablement materials including pitch decks and campaign performance reports to support lead generation and client acquisition, scheduling meetings, and tracking performance with weekly reports for growth.
Marketing Manager at Meta
September 1, 2024 - October 13, 2025
Partnered with the sales and relevant teams to refine messaging frameworks and deliver product-focused presentations that improved conversion effectiveness. Managed creative asset libraries, ensuring accurate handovers and alignment with cross-functional stakeholders. Led Paid Social strategy and execution across Meta platforms, focusing on user acquisition and in-funnel optimization. Spearheaded 15+ A/B tests on social campaigns, pinpointing optimal ad placements and copy variations that boosted click-through rates by 40% for high-end clients spending over $70k, improving conversion rates and campaign relevance. Planned, implemented, and continuously optimized campaigns to achieve KPIs like CPA and ROAS targets, focusing on UK and APAC markets.
Store & Social Media Manager at GetFaster GmbH
July 1, 2022 - October 13, 2025
Planned and executed email marketing campaigns, growing segmented audiences and driving awareness of new product lines. Coordinated localized campaign collateral and sales kits to boost regional promotions and enhance customer acquisition strategies. Executed localized promotions across digital and offline channels to increase store engagement. Managed a cross-functional team of 15 professionals across diverse areas for effective project execution and facilitated operations by understanding forthcoming customer initiatives. Engaged customers via multiple channels to resolve complex queries, build loyalty, and prevent escalations.
Production Assistant at DeWi Back Handels GmbH
February 1, 2022 - October 13, 2025
Contributed to competitive analysis and market research, providing actionable insights that informed sales positioning and product improvements. Assisted production supervisors in managing and implementing product manufacturing facilities. Resolved product issues and concepts and rectified them for production. Helped shape media product offerings using competitor analysis, performance trends, and partner feedback.
Product Marketing Manager at If & But (E-Com)
March 1, 2019 - October 13, 2025
Managed website updates and CMS operations, coordinating with design and development teams to maintain publishing accuracy and optimize customer experience. Developed and executed marketing strategies that increased product visibility and drove sales growth by 27%. Conceptualized and launched PPC initiatives for new product lines, applying keyword research and bid management to maximize visibility and sales. Contributed to planning and execution of digital media campaigns focused on revenue growth and ad monetization. Successfully launched product lines, coordinated efforts across design, production, and sales team to ensure timely and effective market penetration.
Performance Marketing Manager at Golden Fortune
December 1, 2024 - Present
Independently managed strategic paid campaigns using AdWords Editor and analytics tools to improve campaign quality and meet lead-generation goals. Led expansion strategy into the German market by developing tailored Meta and Google ads, optimizing lead generation, and managing the budget for maximum ROI. Oversaw content strategy and copywriting for landing pages and ads. Coordinated multi-channel campaign operations, ensuring timely execution, accurate tracking, and alignment with cross-functional teams across European markets. Created sales enablement materials including pitch decks and campaign performance reports to support lead generation and client acquisition, scheduling meetings, and tracking performance with weekly growth reports.
Marketing Manager at Meta
September 1, 2024 - October 13, 2025
Partnered with the sales and relevant teams to refine messaging frameworks and deliver product-focused presentations that improved conversion effectiveness. Managed creative asset libraries, ensuring accurate handovers and alignment with cross-functional stakeholders. Led Paid Social strategy and execution across Meta platforms, focusing on user acquisition and in-funnel optimization. Spearheaded 15+ A/B tests on social campaigns, pinpointing optimal ad placements and copy variations that boosted click-through rates by 40% for high-end clients spending over $70k, improving conversion rates and campaign relevance. Planned, implemented, and continuously optimized campaigns to achieve KPI targets like CPA and ROAS, focusing on UK and APAC markets.
Store & Social Media Manager at GetFaster GmbH
July 1, 2022 - October 13, 2025
Planned and executed email marketing campaigns, growing segmented audiences and driving awareness of new product lines. Coordinated localized campaign collateral and sales kits to boost regional promotions and enhance customer acquisition strategies. Executed localized promotions across digital and offline channels to increase store engagement. Managed a cross-functional team of 15 professionals across diverse areas for effective project execution and facilitated operations by understanding forthcoming customer initiatives. Engaged customers via multiple channels to resolve complex queries, build loyalty, and prevent repeat escalations.
Production Assistant at DeWi Back Handels GmbH
February 1, 2022 - October 13, 2025
Contributed to competitive analysis and market research, providing actionable insights that informed sales positioning and product improvements. Assisted a team of production supervisors in managing and implementing product manufacturing facilities. Resolved product issues/concepts and rectified them for production. Helped shape media product offerings using competitor analysis, performance trends, and partner feedback.
Product Marketing Manager at If & But (E-Com)
March 1, 2019 - October 13, 2025
Managed website updates and CMS operations, coordinating with design and development teams to maintain publishing accuracy and optimize customer experience. Developed and executed marketing strategies that increased product visibility and drove sales growth by 27%. Conceptualized and launched PPC initiatives for new product lines, applying keyword research and bid management to maximize visibility and sales. Contributed to planning and execution of digital media campaigns focused on revenue growth and ad monetization. Successfully launched product lines, coordinated efforts across design, production, and sales team to ensure timely and effective market penetration.
Marketing Manager at Meta
August 1, 2022 - September 1, 2024
Led Paid Social strategy and execution across Meta platforms with a focus on user acquisition and in-funnel optimisation for UK and APAC markets. Spearheaded 15+ A/B tests on ad placements and copy, boosting click-through rates by 40% for high-spend clients (>$70k). Partnered cross-functionally with sales, product, and creative teams to refine messaging frameworks and improve conversion effectiveness. Managed creative asset libraries and ensured accurate stakeholder handovers aligned with brand guidelines.
Product Marketing Manager at If & But (E -Commerce)
June 1, 2018 - March 1, 2019
Developed and executed social and digital marketing strategies that increased product visibility and drove 27% sales growth. Managed website CMS and content updates in coordination with design and development teams. Launched PPC campaigns for new product lines, applying keyword research and bid management to maximise reach.

Education

B.A. Hons. Fashion Design at Nottingham Trent University, UK
January 1, 2012 - January 1, 2016
M.A. Innovation design Management at University of Applied Sciences, DE
January 1, 2019 - January 1, 2022
B.A. Hons. Fashion Design at Nottingham Trent University
January 1, 2012 - January 1, 2016
M.A. Innovation Design Management at University of Applied Sciences
January 1, 2019 - January 1, 2022
M.A. Innovation Design Management at University of Applied Sciences, Berlin
January 1, 2019 - January 1, 2022
B.A. Hons. Fashion Design at Nottingham Trent University, UK
January 1, 2012 - January 1, 2016

Qualifications

Google Analytics 4 (GA4)
January 11, 2030 - May 19, 2026
Social Media Marketing: Strategy & Optimisation
January 11, 2030 - May 19, 2026
SEO: Optimise Social Media Profiles
January 11, 2030 - May 19, 2026
Critical Thinking with Generative AI
January 11, 2030 - May 19, 2026
Excel for Marketers
January 11, 2030 - May 19, 2026

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services

Skills

Experience Level