I am a creative and versatile marketing specialist and graphic designer with proven success driving B2B sales by executing multi-channel marketing campaigns and managing CRM tools. I have experience in branding, content creation, social media management, SEO, and graphic design across diverse sectors including marine services and contracting. I am adept at using automation tools to optimize lead generation and conversion. Currently, I work as a Marketing Supervisor & Business Development Specialist at Abu Dhabi Marine, where I execute strategic B2B marketing campaigns, develop client acquisition materials, manage CRMs, and oversee event planning and team leadership. I am passionate about integrating digital marketing strategies with creative design to deliver impactful business results.

Aarcha Unnikrishnan

I am a creative and versatile marketing specialist and graphic designer with proven success driving B2B sales by executing multi-channel marketing campaigns and managing CRM tools. I have experience in branding, content creation, social media management, SEO, and graphic design across diverse sectors including marine services and contracting. I am adept at using automation tools to optimize lead generation and conversion. Currently, I work as a Marketing Supervisor & Business Development Specialist at Abu Dhabi Marine, where I execute strategic B2B marketing campaigns, develop client acquisition materials, manage CRMs, and oversee event planning and team leadership. I am passionate about integrating digital marketing strategies with creative design to deliver impactful business results.

Available to hire

I am a creative and versatile marketing specialist and graphic designer with proven success driving B2B sales by executing multi-channel marketing campaigns and managing CRM tools. I have experience in branding, content creation, social media management, SEO, and graphic design across diverse sectors including marine services and contracting. I am adept at using automation tools to optimize lead generation and conversion.

Currently, I work as a Marketing Supervisor & Business Development Specialist at Abu Dhabi Marine, where I execute strategic B2B marketing campaigns, develop client acquisition materials, manage CRMs, and oversee event planning and team leadership. I am passionate about integrating digital marketing strategies with creative design to deliver impactful business results.

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Language

English
Fluent
French
Beginner
Arabic
Intermediate
Malayalam
Fluent
Hindi
Fluent

Work Experience

Sales & Marketing Coordinator at United Alliance Contracting, Abu Dhabi, U.A.E
January 1, 2024 - August 19, 2025
Managed B2C sales and marketing initiatives for commercial and residential contracting and fit-out projects. Designed persuasive sales presentations, customized proposals, and client pitch materials. Used digital marketing tools including Canva and Google Ads for lead generation and client targeting. Coordinated integrated marketing campaigns to promote services and win new contracts. Managed CRM databases to maintain accurate lead pipelines and client communications. Created marketing collateral such as company profiles, project portfolios, and case studies. Built and maintained strong relationships with suppliers, vendors, and potential clients to expand the business network. Monitored campaign analytics to refine marketing strategies and achieve business targets.
Marketing Supervisor & Business Development Specialist at Abu Dhabi Marine - Abu Dhabi Marine Sports Club, U.A.E
January 1, 2024 - Present
Executed B2B marketing campaigns targeting corporate clients, marine vendors, and tourism partners to drive revenue and secure new partnerships. Prepared customized marketing proposals, business presentations, and sales decks for client acquisition and project approvals. Managed CRM systems (Bitrix24, Zapier, Wazzup) to automate lead generation, tracking, and follow-ups. Developed SEO strategies including keyword research and content optimization to increase organic traffic. Designed digital marketing materials such as posters, brochures, and branded social media assets. Managed social media content and paid advertising campaigns to maximize reach and engagement. Supervised outsourced marketing work to ensure brand consistency across channels. Planned and supported corporate events, influencer collaborations, and loyalty programs to enhance customer experience. Led and trained marketing interns, delegating tasks and monitoring progress. Conducted market research, competitive analysis,
Sales & Marketing Coordinator at United Alliance Contracting, Abu Dhabi, U.A.E
January 1, 2024 - August 19, 2025
Managed B2C sales and marketing initiatives for commercial and residential contracting and fit-out projects. Designed persuasive sales presentations, customized proposals, and client pitch materials. Used digital marketing tools including Canva and Google Ads for lead generation and client targeting. Coordinated integrated marketing campaigns to promote services and win new contracts. Managed CRM databases to maintain accurate lead pipelines and client communications. Created marketing collateral such as company profiles, project portfolios, and case studies. Built and maintained strong relationships with suppliers, vendors, and potential clients to expand the business network. Monitored campaign analytics to refine marketing strategies and achieve business targets.
Marketing Supervisor & Business Development Specialist at Abu Dhabi Marine - Abu Dhabi Marine Sports Club, U.A.E
January 1, 2024 - Present
Executed B2B marketing campaigns targeting corporate clients, marine vendors, and tourism partners to drive revenue and new partnerships. Prepared customized marketing proposals, business presentations, and sales decks for client acquisition and project approvals. Managed CRM systems (Bitrix 24, Zapier, Wazzup) to automate lead generation, tracking, and follow-ups. Developed SEO strategies, conducted keyword research, and optimized website content to increase organic traffic. Designed digital marketing materials including posters, brochures, and branded social media assets. Managed and scheduled social media content and paid advertising campaigns to maximize reach and engagement. Supervised outsourced marketing work, ensured brand consistency across channels. Planned and supported corporate events, influencer collaborations, and loyalty programs to enhance customer experience. Led and trained marketing interns, delegated tasks, and monitored progress for skill development and team coll
Sales & Marketing Coordinator at United Alliance Contracting, Abu Dhabi, U.A.E
January 1, 2024 - August 19, 2025
Managed B2C sales and marketing initiatives for commercial and residential contracting and fit-out projects. Designed persuasive sales presentations, customized proposals, and client pitch materials. Used digital marketing tools such as Canva and Google Ads for lead generation and client targeting. Coordinated integrated marketing campaigns to promote services and win new contracts. Managed CRM databases to maintain accurate lead pipelines and client communications. Created marketing collateral including company profiles, project portfolios, and case studies. Built and maintained strong relationships with suppliers, vendors, and potential clients to expand the business network. Monitored campaign analytics to refine marketing strategies and achieve business targets.
Marketing Supervisor & Business Development Specialist at Abu Dhabi Marine - Abu Dhabi Marine Sports Club, U.A.E
January 1, 2024 - Present
Executed B2B marketing campaigns targeting corporate clients, marine vendors, and tourism partners to drive revenue and new partnerships. Prepared customized marketing proposals, business presentations, and sales decks for client acquisition and project approvals. Managed CRM systems (Bitrix24, Zapier, Wazzup) to automate lead generation, tracking, and follow-ups. Developed SEO strategies, conducted keyword research, and optimized website content to increase organic traffic. Designed digital marketing materials including posters, brochures, and social media assets. Managed social media and paid advertising campaigns to maximize reach and engagement. Supervised outsourced marketing, ensuring brand consistency across channels. Planned and supported corporate events, influencer collaborations, and loyalty programs to enhance customer experience. Led and trained marketing interns, delegating tasks and fostering team collaboration. Conducted market research, price comparisons, and feasibili
Sales & Marketing Coordinator at United Alliance Contracting, Abu Dhabi, U.A.E
January 1, 2024 - August 19, 2025
Managed B2C sales and marketing initiatives for commercial and residential contracting and fit-out projects. Designed persuasive sales presentations, customized proposals, and client pitch materials. Used digital marketing tools including Canva and Google Ads for lead generation and client targeting. Coordinated integrated marketing campaigns to promote services and win new contracts. Managed CRM databases to maintain accurate lead pipelines and client communications. Created marketing collateral such as company profiles, project portfolios, and case studies. Built and maintained strong relationships with suppliers, vendors, and potential clients to expand the business network. Monitored campaign analytics to refine marketing strategies and achieve business targets.
Marketing Supervisor & Business Development Specialist at Abu Dhabi Marine - Abu Dhabi Marinesports club, U.A.E
January 1, 2024 - Present
Executing B2B marketing campaigns targeting corporate clients, marine vendors, and tourism partners to drive revenue and new partnerships. Prepared customized marketing proposals, business presentations, and sales decks for client acquisition and project approvals. Managed CRM systems including Bitrix24, Zapier, and Wazzup to automate lead generation, tracking, and follow-ups. Developed SEO strategies and optimized website content to increase organic traffic. Designed digital marketing materials such as posters, brochures, and branded social media assets. Managed social media platforms and paid advertising campaigns to maximize reach and engagement. Supervised outsourced marketing work and ensured brand consistency across channels. Planned and supported corporate events, influencer collaborations, and loyalty programs to enhance customer experience. Led and trained marketing interns, delegated tasks, monitored progress, and fostered team collaboration. Conducted market research, compet
Social Media Coordinator at Koshish, Kochi, India
December 31, 2022 - August 19, 2025
Managed social media marketing for Koshish Studio, creating engaging posts, visuals, and stories. Assisted in planning and scheduling content calendars for Facebook, Instagram, and LinkedIn. Designed promotional graphics and layouts for digital campaigns using Canva and Adobe Suite. Monitored engagement metrics and prepared reports to support strategy improvements. Supported brand awareness initiatives and promotional activities.
Social Media Coordinator at Koshish, Kochi, India
December 31, 2022 - August 19, 2025
Managed social media marketing for Koshish Studio, creating engaging posts, visuals, and stories. Assisted in planning and scheduling content calendars for Facebook, Instagram, and LinkedIn. Designed promotional graphics and layouts for digital campaigns using Canva and Adobe Suite. Monitored engagement metrics and prepared reports to support strategy improvements. Supported brand awareness initiatives and promotional activities.
Social Media Coordinator at Koshish, Kochi, India
January 1, 2022 - August 19, 2025
Managed social media marketing creating engaging posts, visuals, and stories. Assisted in planning and scheduling content calendars for Facebook, Instagram, and LinkedIn. Developed promotional graphics and layouts for digital campaigns using Canva and Adobe Suite. Monitored engagement metrics and prepared reports to support strategy improvements. Supported brand awareness initiatives and promotional activities.
Social Media Coordinator at Koshish, Kochi, India
January 1, 2022 - August 19, 2025
Managed social media marketing for Koshish Studio, creating engaging posts, visuals, and stories. Assisted in planning and scheduling content calendars for Facebook, Instagram, and LinkedIn. Designed promotional graphics and layouts for digital campaigns using Canva and Adobe Suite. Monitored engagement metrics and prepared reports to support strategy improvements. Supported brand awareness initiatives and promotional activities.

Education

Bachelor of Architecture at College Of Architecture, Kerala, India
January 11, 2030 - January 1, 2023
Diploma in Business Administration at Alison, CPD Certified Business Specialization, University of California, Irvine - The Paul Merage School of Business
January 11, 2030 - August 19, 2025
Fundamentals of Finance at University of California, Irvine - The Paul Merage School of Business
January 11, 2030 - August 19, 2025
Project Management Essentials at Howard University Alin classroom
January 11, 2030 - August 19, 2025
Graphic Design Essential at Marketing with Canva, the field guide to Human-centered, CANVA
January 11, 2030 - August 19, 2025
Tourism - Marketing & Promotion at ALISON, CPD Certified
January 11, 2030 - August 19, 2025
Marketing Specialist at ALISON, CPD Certified
January 11, 2030 - August 19, 2025
Digital Marketing Specialist at ALISON, CPD Certified
January 11, 2030 - August 19, 2025
Pricing and Marketing Mix Models in Marketing Analysis at ALISON, CPD Certified
January 11, 2030 - August 19, 2025
UI & UX Design at GOOGLE
January 11, 2030 - August 19, 2025
Digital Marketing and E-commerce at GOOGLE
January 11, 2030 - August 19, 2025
Adobe Content Creator at GOOGLE
January 11, 2030 - August 19, 2025
Project Management at GOOGLE
January 11, 2030 - August 19, 2025
Bachelor of Architecture at College Of Architecture, Kerala, India
January 11, 2030 - January 1, 2023
Diploma in Business Administration at Alison, CPD certified
January 1, 2025 - August 19, 2025
Bachelor of Architecture at College Of Architecture, Kerala, India
January 1, 2018 - December 31, 2023
Bachelor of Architecture at College of Architecture, Kerala, India
January 1, 2018 - January 1, 2023
Diploma in Business Administration at Alison, CPD Certified
January 1, 2025 - August 19, 2025

Qualifications

Business Specialization
January 1, 2025 - August 19, 2025
Fundamentals of Finance, University of California, Irvine - The Paul Merage School of Business
January 1, 2025 - August 19, 2025
Project Management Essentials, Howard University
January 1, 2025 - August 19, 2025
Graphic Design Essential
January 1, 2025 - August 19, 2025
Marketing with Canva
January 1, 2025 - August 19, 2025
The Field Guide to Human-centered Canva Tourism - Marketing & Promotion
January 1, 2025 - August 19, 2025
Marketing Specialist, ALISON CPD Certified
January 11, 2030 - August 19, 2025
Digital Marketing Specialist, ALISON CPD Certified
January 11, 2030 - August 19, 2025
Pricing and Marketing Mix Models in Marketing Analysis, ALISON CPD Certified
January 11, 2030 - August 19, 2025
UI & UX Design, GOOGLE
January 11, 2030 - August 19, 2025
Digital Marketing and E-commerce, GOOGLE
January 11, 2030 - August 19, 2025
Adobe Content Creator, GOOGLE
January 11, 2030 - August 19, 2025
Project Management, GOOGLE
January 11, 2030 - August 19, 2025
Diploma in Business Administration
January 1, 2025 - August 19, 2025
Certified Business Specialization, University of California, Irvine - The Paul Merage School of Business
January 1, 2025 - August 19, 2025
Fundamentals of Finance, University of California, Irvine - The Paul Merage School of Business
January 1, 2025 - August 19, 2025
Project Management Essentials, Howard University
January 1, 2025 - August 19, 2025
Graphic Design Essential
January 1, 2025 - August 19, 2025
Marketing with Canva
January 1, 2025 - August 19, 2025
The Field Guide to Human-Centered Canva Tourism - Marketing & Promotion
January 1, 2025 - August 19, 2025
Marketing Specialist (Alison, CPD Certified)
January 1, 2025 - August 19, 2025
Digital Marketing Specialist (Alison, CPD Certified)
January 1, 2025 - August 19, 2025
Pricing and Marketing Mix Models in Marketing Analysis (Alison, CPD Certified)
January 1, 2025 - August 19, 2025
UI & UX Design
January 1, 2025 - August 19, 2025
Google Digital Marketing and E-commerce
January 1, 2025 - August 19, 2025
Adobe Content Creator
January 1, 2025 - August 19, 2025
Google Project Management
January 1, 2025 - August 19, 2025
Business Specialization
January 1, 2025 - August 19, 2025
Fundamentals of Finance, University of California, Irvine - The Paul Merage School of Business
January 1, 2025 - August 19, 2025
Project Management Essentials, Howard University
January 1, 2025 - August 19, 2025
Graphic Design Essential
January 1, 2025 - August 19, 2025
Marketing with Canva
January 1, 2025 - August 19, 2025
Tourism - Marketing & Promotion, Alison, CPD Certified
January 1, 2025 - August 19, 2025
Marketing Specialist, Alison, CPD Certified
January 1, 2025 - August 19, 2025
Digital Marketing Specialist, Alison, CPD Certified
January 1, 2025 - August 19, 2025
Pricing and Marketing Mix Models in Marketing Analysis, Alison, CPD Certified
January 1, 2025 - August 19, 2025
UI & UX Design
January 1, 2025 - August 19, 2025
Digital Marketing and E-commerce, Google
January 1, 2025 - August 19, 2025
Adobe Content Creator, Google
January 1, 2025 - August 19, 2025
Project Management, Google
January 1, 2025 - August 19, 2025

Industry Experience

Travel & Hospitality, Professional Services, Real Estate & Construction, Transportation & Logistics, Other, Retail, Media & Entertainment, Consumer Goods
    portfolio to my projects
    I am a multidisciplinary creative professional with expertise in Architecture, Interior Design, and Creative Direction, bringing innovative solutions to both land-based and marine environments. With experience in designing infrastructure, luxury interiors, boats, and marina facilities, I merge functionality with aesthetics to deliver tailored, client-focused results. Beyond design, I also work across marketing, branding, and client engagement, preparing proposals, handling social media, and creating visual content that connects businesses with their customers. My background includes collaborating with marketing consultancies, approving outsourced creative work, and managing design projects from concept to execution. Key areas of expertise include: 🏛 Architecture & Interior Design – Residential, commercial, and luxury spaces. 🚤 Marine & Yacht Design – Infrastructure and interior planning for marinas and boats. 🎨 Creative & Graphic Design – Branding, marketing materials, and presentations. 📊 Marketing & Client Relations – Proposals, customer engagement, and sales support. 🌍 Sustainability Focus – Incorporating eco-friendly solutions into design and operations. I bring a blend of creativity, technical skill, and strategic thinking to every project, ensuring high-quality, on-time delivery tailored to client needs.