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I am a psychology-driven professional with a passion for turning ideas into engaging brand stories. I lead content strategy and management for 5+ brands across Instagram, Facebook, and LinkedIn, driving growth in reach, engagement, and brand visibility. I excel at conducting in-depth audits and competitor research to craft data-backed strategies, planning shoots, calendars, and cross-platform scheduling, and translating analytics into clear, actionable steps. I’ve built strong client relationships through onboarding, personal branding work, and a collaborative approach with leaders, creators, and industry partners. I thrive in fast-paced environments that demand creativity, organization, and effective communication, and I enjoy turning complex goals into tangible results.…I am a psychology-driven professional with a passion for turning ideas into engaging brand stories. I lead content strategy and management for 5+ brands across Instagram, Facebook, and LinkedIn, driving growth in reach, engagement, and brand visibility. I excel at conducting in-depth audits and competitor research to craft data-backed strategies, planning shoots, calendars, and cross-platform scheduling, and translating analytics into clear, actionable steps. I’ve built strong client relationships through onboarding, personal branding work, and a collaborative approach with leaders, creators, and industry partners. I thrive in fast-paced environments that demand creativity, organization, and effective communication, and I enjoy turning complex goals into tangible results.

Aarna Popat

Project Manager, Content Producer, Content Creator, +4

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I am a psychology-driven professional with a passion for turning ideas into engaging brand stories. I lead content strategy and management for 5+ brands across Instagram, Facebook, and LinkedIn, driving growth in reach, engagement, and brand visibility. I excel at conducting in-depth audits and competitor research to craft data-backed strategies, planning shoots, calendars, and cross-platform scheduling, and translating analytics into clear, actionable steps. I’ve built strong client relationships through onboarding, personal branding work, and a collaborative approach with leaders, creators, and industry partners. I thrive in fast-paced environments that demand creativity, organization, and effective communication, and I enjoy turning complex goals into tangible results.…I am a psychology-driven professional with a passion for turning ideas into engaging brand stories. I lead content strategy and management for 5+ brands across Instagram, Facebook, and LinkedIn, driving growth in reach, engagement, and brand visibility. I excel at conducting in-depth audits and competitor research to craft data-backed strategies, planning shoots, calendars, and cross-platform scheduling, and translating analytics into clear, actionable steps. I’ve built strong client relationships through onboarding, personal branding work, and a collaborative approach with leaders, creators, and industry partners. I thrive in fast-paced environments that demand creativity, organization, and effective communication, and I enjoy turning complex goals into tangible results.

Available to hire

I am a psychology-driven professional with a passion for turning ideas into engaging brand stories. I lead content strategy and management for 5+ brands across Instagram, Facebook, and LinkedIn, driving growth in reach, engagement, and brand visibility.

I excel at conducting in-depth audits and competitor research to craft data-backed strategies, planning shoots, calendars, and cross-platform scheduling, and translating analytics into clear, actionable steps. I’ve built strong client relationships through onboarding, personal branding work, and a collaborative approach with leaders, creators, and industry partners. I thrive in fast-paced environments that demand creativity, organization, and effective communication, and I enjoy turning complex goals into tangible results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Language

English

Fluent

Hindi

Fluent

German

Fluent

Work Experience

Executive Assistant at Youth Global HQ

January 1, 2025 - Present

Provided direct executive support to leadership across operations, communications, scheduling, and project coordination. Managed calendars, meetings, follow-ups, and day-to-day administrative coordination. Coordinated with internal teams, external partners, and creators to streamline communication and execution. Assisted in planning meetings, events, presentations, and leadership initiatives. Drafted professional emails, reports, and materials for internal and external stakeholders. Maintained project timelines and deliverables, ensuring smooth coordination across ongoing initiatives. Supported leadership in stakeholder communication, partnerships, and operational tasks.

Social Media Strategist & Manager at Youth Global HQ

January 1, 2025 - Present

Lead content strategy and management for 5+ brands across Instagram, Facebook, and LinkedIn, driving consistent growth in reach, engagement, and brand visibility. Conduct in-depth audits and competitor research to develop high-impact, data-backed strategies; oversee end-to-end shoot planning, content calendaring, and cross-platform scheduling; create and present comprehensive monthly reports and translate analytics into actionable steps. Manage client onboarding, personal branding accounts, and cultivate strong, trust-based client relationships.