I am a seasoned graphic designer with a Master's degree in Graphic Design from the Academy of Art University, boasting over a decade of experience in the field. My approach to design is rooted in meaning and clarity, aiming to unravel complex problems and craft solutions that prioritize human interaction. My objective is to facilitate effective communication for brands, enhancing their connection with their audience. The journey of creation is collaborative. I engage closely with clients to delve into the intricacies of their business, needs, and customer base. This partnership allows me to immerse myself in the brand's ethos, aligning my design strategy with their vision to foster a genuine and lasting impact.

Aaronator

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I am a seasoned graphic designer with a Master's degree in Graphic Design from the Academy of Art University, boasting over a decade of experience in the field. My approach to design is rooted in meaning and clarity, aiming to unravel complex problems and craft solutions that prioritize human interaction. My objective is to facilitate effective communication for brands, enhancing their connection with their audience. The journey of creation is collaborative. I engage closely with clients to delve into the intricacies of their business, needs, and customer base. This partnership allows me to immerse myself in the brand's ethos, aligning my design strategy with their vision to foster a genuine and lasting impact.

Available to hire

I am a seasoned graphic designer with a Master’s degree in Graphic Design from the Academy of Art University, boasting over a decade of experience in the field. My approach to design is rooted in meaning and clarity, aiming to unravel complex problems and craft solutions that prioritize human interaction. My objective is to facilitate effective communication for brands, enhancing their connection with their audience.

The journey of creation is collaborative. I engage closely with clients to delve into the intricacies of their business, needs, and customer base. This partnership allows me to immerse myself in the brand’s ethos, aligning my design strategy with their vision to foster a genuine and lasting impact.

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Language

English
Advanced
Chinese
Fluent

Work Experience

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Education

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Qualifications

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Industry Experience

Consumer Goods, Financial Services, Gaming, Healthcare, Non-Profit Organization, Real Estate & Construction, Computers & Electronics, Media & Entertainment, Software & Internet
    uniE621 Website and dashboard redesign for an online kids math learning platform
    Project link: https://www.twine.net/signin Practicle is a captivating math learning app tailored for primary school children aged 7-12, making the acquisition of mathematical skills an enjoyable journey. I had the opportunity to aid the Practicle team in fortifying their brand by designing a fresh logo, a user-friendly website, and a lively color palette. These elements not only embody the brand's current dynamism but also lay a robust foundation for prospective growth. Collaborating closely with the two founders and the marketing squad, we orchestrated a new brand strategy and identity, propelling Practicle to a prominent position as education mavens in the Singaporean kids' math learning realm. The final emblem we conceived eloquently symbolizes the potent blend of AI, gaming, and video elements within their offerings, truly reflecting the quality and effectiveness of their products. Through this rebranding endeavor, we've not only revitalized the visual aesthetic but also enriched the strategic framework that positions Practicle as a front-runner in innovative, enjoyable educational solutions.
    uniE621 BuildonMe Branding/Dashboard design
    Project link: https://www.twine.net/signin BuildonMe is a certified ServiceNow application and a rapid design framework that enables users to quickly create and deliver beautiful React-based vertical apps. I worked with the team to redesign the whole platform, which allows fully customized components. We started from scratch and built the platform closely with the engineering team.
    uniE621 FutureFuel.io Branding/UI Redesign
    Project link: https://www.twine.net/signin FutureFuel.io is a versatile, user-friendly digital platform dedicated to crafting student debt solutions that not only save money today but also foster financial resilience for the future. My role encompassed the nurturing and evolution of their brand identity, rendering a fresh visual language that resonated with our target audiences. I had the privilege of steering the design of multiple marketing websites, each tailored to succinctly communicate our value proposition and engage prospective users. Additionally, I crafted compelling advertisements for various campaigns, meticulously optimizing each to achieve our desired conversion metrics. In the realm of web application development, I was instrumental in refining the architecture and enhancing the user experience, bringing a blend of aesthetic appeal and functionality. I also undertook a comprehensive redesign of the user interfaces, ensuring an intuitive, seamless user journey that further cemented branding logo illustrator designer branding photo

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