Aashish Maharjan

- Lead SEO strategy and execution for multiple international brands across multiple markets, including multilingual and multi-country SEO initiatives. - Lead AI search visibility strategy AEO/GEO across client accounts, aligning content structure, entity signals, and third-party brand presence to support citation and retrieval in AI-led search experiences. - Conduct comprehensive technical SEO audits to identify crawlability, indexing, site architecture, and performance-related issues. - Support international SEO efforts including hreflang implementation, localization optimization, and regional search targeting. - Perform keyword research and search intent analysis to support scalable organic growth strategies. - Develop and optimize SEO-focused content strategies aligned with business objectives and user search behavior. - Recommend improvements to internal linking, structured data, metadata, and website architecture to improve search visibility and user experience. - Set up and manage tracking and reporting systems including Google Tag Manager GTM, Google Analytics, Elevar, Microsoft Clarity, and Looker Studio dashboards for performance monitoring and insights. - Track and report AI search visibility across ChatGPT, Google AI Overviews, Gemini, and Perplexity, monitoring brand mentions, citations, and cited pages, alongside AI traffic and revenue reporting built in GA4 and Looker Studio. - Monitor and analyze website performance, keyword visibility, organic traffic trends, and user behavior using industry-standard SEO and analytics tools. - Prepare monthly SEO performance reports and monitor weekly KPIs including organic traffic, keyword rankings, visibility, organic revenue, and conversion performance. - Collaborate closely with development, content, and marketing teams to implement SEO best practices across websites and align strategies with business objectives.

Led strategic planning and execution of advanced SEO initiatives to drive sustainable organic growth across multiple international markets. Delivered core SEO functions including technical audits, keyword research, on-page optimization, content planning, and local SEO. Produced detailed SEO performance reports covering traffic trends, keyword movement, user behavior, and lead generation outcomes. Configured and managed Google Tag Manager and Google Analytics for tracking key events, conversion goals, and site engagement. Collaborated with freelancers/agency partners to scale SEO and content production and coordinated with cross-functional teams including brand, product, and development to align SEO with business objectives.

Developed and executed comprehensive SEO strategies to improve organic search rankings and drive targeted traffic. Planned and executed on-site and off-site SEO campaigns aligned with business goals and best practices. Created and managed SEO-driven content plans aligned to target audiences and keyword strategy. Implemented schema markup to enhance search understanding and improve rich-snippet outcomes. Developed local SEO strategies including optimization of Google Business Profile (GMB). Monitored and analyzed web traffic, keyword rankings, and other SEO metrics. Performed competitive research to identify gaps and opportunities and ran technical audits to find issues affecting site performance and search visibility. Coordinated with product and brand teams to align SEO efforts with overall business objectives; recommended improvements to site architecture, speed, content structure, and internal linking. Managed an affiliate channel (Blys) to drive growth via partnerships and performa