AASIF KHAN

Digital Marketing Specialist at Sparrowbytes Fintech Solution

Led end-to-end SEO for XooBill (Billing SaaS) and FleetSetu (Fleet Management SaaS) — mapped 30+ high-intent keywords, executed On-Page + Technical SEO (Core Web Vitals, schema, internal linking); achieved 28–32% organic impressions growth in 6 weeks. Managed Google Ads (Search, Display, Remarketing) & Meta Ads for fintech products; delivered 22–25% ROI improvement via A/B testing and audience segmentation; generated 70–90 qualified leads/month with CPL ~Rs. 45–50. Reviewed GA4 event data & user-flow to optimize free-trial funnel; post-redesign CTA delivered 15–18% CTR uplift. Built GA4 + Data Studio dashboards replacing manual Excel reports for weekly leadership reviews. Architected n8n + Zapier pipeline (Meta leads → CRM → WhatsApp + email nurture); cut lead response from 3–4 hours to under 12 minutes, saving 8+ hrs/week. Applied Geo SEO with AI tooling for keyword gap analysis and geo-targeted content briefs. Managed SMO & content calendars across Facebook, Instagr

Digital Marketing Executive at Ainosof Technology

Planned and optimized Google Ads (Search, Display, Remarketing) & Meta Ads for IT and technology products; improved lead conversion by 20–25% through audience segmentation, creative iteration, and bid strategy refinements. Conducted keyword research, competitive landscape analysis, and strategic backlink acquisition to strengthen domain authority and improve organic rankings. Performed GA4 + Search Console audits; resolved crawl errors, duplicate content, and page-speed issues — lifting organic traffic by 28–30% over the campaign period. Built Make (Integromat) automation workflows: email drip sequences, retargeting funnels, lead scoring pipelines, and performance dashboards — saving 6–8 hrs/week. Managed SMO across Facebook, Instagram, LinkedIn, YouTube; content calendars drove 35–40% engagement growth in 3 months.