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With over 12 years of marketing experience, I specialize in building bold brands and shaping strategies that connect, convert, and leave a lasting impression. From brand development and creative storytelling to 360° marketing campaigns and digital growth, I bring a mix of strategic insight and creative energy to every project. I’ve worked across industries to craft content that not only speaks—but gets heard. Whether it’s elevating visibility, leading integrated campaigns, or redefining brand identities, I’m all about marketing that moves the needle and the audience.…With over 12 years of marketing experience, I specialize in building bold brands and shaping strategies that connect, convert, and leave a lasting impression. From brand development and creative storytelling to 360° marketing campaigns and digital growth, I bring a mix of strategic insight and creative energy to every project. I’ve worked across industries to craft content that not only speaks—but gets heard. Whether it’s elevating visibility, leading integrated campaigns, or redefining brand identities, I’m all about marketing that moves the needle and the audience.

Aatka Khan

Digital Marketer, Marketer, Brand Strategist, +4

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With over 12 years of marketing experience, I specialize in building bold brands and shaping strategies that connect, convert, and leave a lasting impression. From brand development and creative storytelling to 360° marketing campaigns and digital growth, I bring a mix of strategic insight and creative energy to every project. I’ve worked across industries to craft content that not only speaks—but gets heard. Whether it’s elevating visibility, leading integrated campaigns, or redefining brand identities, I’m all about marketing that moves the needle and the audience.…With over 12 years of marketing experience, I specialize in building bold brands and shaping strategies that connect, convert, and leave a lasting impression. From brand development and creative storytelling to 360° marketing campaigns and digital growth, I bring a mix of strategic insight and creative energy to every project. I’ve worked across industries to craft content that not only speaks—but gets heard. Whether it’s elevating visibility, leading integrated campaigns, or redefining brand identities, I’m all about marketing that moves the needle and the audience.

Available to hire

With over 12 years of marketing experience, I specialize in building bold brands and shaping strategies that connect, convert, and leave a lasting impression. From brand development and creative storytelling to 360° marketing campaigns and digital growth, I bring a mix of strategic insight and creative energy to every project. I’ve worked across industries to craft content that not only speaks—but gets heard. Whether it’s elevating visibility, leading integrated campaigns, or redefining brand identities, I’m all about marketing that moves the needle and the audience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Urdu

Fluent

Work Experience

Digital Marketing Specialist at Bin Yaber Group of Companies

February 1, 2022 - Present

Strategized and executed marketing plans encompassing both traditional and digital approaches. Served as the CSR focal point, expertly organizing company events. Led and coordinated a creative team, overseeing freelance resources and agency collaborations. Conceptualized and managed digital content projects for seamless social media publication.

Brand Manager at Profine Furniture Industries

May 31, 2021 - August 1, 2025

Collaborated directly with the CEO to develop social media marketing plans and campaigns. Created creative briefs for advertising across various mediums, including TV, print, and radio. Led advertising campaigns for the brand, ensuring brand consistency. Maintained the brand's online presence through effective community management.

Creative Manager at Xeffect Media Agency

February 28, 2021 - August 1, 2025

Promoted from content creator to social media manager within three months. Supervised a team of creative professionals, including designers and copywriters. Crafted compelling creative campaigns and executed paid advertising efforts. Successfully managed online marketing for over 11 clients simultaneously.

Communication Consultant at Zia Memorial Welfare Organisation

July 31, 2020 - August 1, 2025

Provided coaching and advice to clients on evolving communication models. Crafted press releases and coordinated press events. Developed and executed corporate communication plans and digital marketing strategies.

Communication Counsellor at ICMPD

April 30, 2018 - August 1, 2025

Produced IEC content for marketing communications. Moderated events and demonstrated exceptional public speaking skills. Developed training modules and other content related to the subject matter.

Provincial Assistant, GSIS at ILO on secondment to the IRI, Govt. of the Punjab

January 31, 2016 - August 1, 2025

Developed a Gender Sensitive Inspection System under supervision of National Consultant. Worked as a point of contact between 4 provinces and the focal persons.

Project Coordinator at The Citizens Archive of Pakistan

November 30, 2014 - August 1, 2025

Promoted from teacher to project coordinator within a year. Responsible for delivering the outreach program project.